or


[09/26/05 - 12:00 AM]
Honda and Adult Swim Invite Viewers to "Reverse Their Thinking" by Creating Their Own Original Animated Short

[via press release from Cartoon Network]

Honda and Adult Swim Invite Viewers to �Reverse Their Thinking� By Creating Their Own Original Animated Short

Adult Swim Animators to Judge Entries; Winner to be Showcased at AdultSwim.com and on Adult Swim VOD

Honda also Signed as One of the First Sponsors of GameTap, Turner's Broadband Entertainment Network

American Honda Motor Co., Inc. and Cartoon Network�s Adult Swim are teaming for the first time to inspire creative, out-of-the-box thinking from viewers for an unusual promotion aimed at developing scores of original animated shorts in the vein of Adult Swim�s quirky, off-beat programming which currently ranks #1 with young adults 18-34 and 18-24 on all ad-supported basic cable. Timed with the fall launch of Honda�s all-new 2006 Civic models and its new marketing tagline, �Civic: It will reverse your thinking,� the campaign will accept submissions of up to five minutes on Adult Swim.com received between Oct. 3 and Nov. 27. Adult Swim animators of such hit properties as Aqua Teen Hunger Force, Harvey Birdman: Attorney at Law and Sealab 2021 will judge all entries, choosing one winner that will be presented to the world on AdultSwim.com and on Adult Swim VOD. The promotion was created in conjunction with Honda�s advertising agency, RPA in Santa Monica, Calif.

�One of the things we�ve heard most often about Adult Swim�s wide range of hit original shows is that viewers themselves feel they could come up with an equally outlandish premise for a new story or set of characters,� said Mike Lazzo, senior vice president of Adult Swim. �We see this as the perfect opportunity for every would-be animator out there to show us how crazy they could get and beat us at our own game. I personally can�t wait to see what comes in!�

�The Honda Civic brand has always appealed primarily to a young adult demo,� said Tom Peyton, senior manager of national advertising at Honda. �With Adult Swim�s overwhelming dominance in the television marketplace among hip, young adults 18-34, we knew it offered direct communication to our target audience. Adult Swim and Honda Civic share a distinct marketing sensibility, so this first-time partnership is a natural fit for both our brands.�

Adult Swim will create a 30-second spot to run throughout the solicitation period that will take viewers directly into the minds of the writers and producers at Williams Street, the Adult Swim production studio where most of its original series are created. Complete details of the campaign, an official entry form and the ultimate winning short will be offered both at AdultSwim.com, the network�s corresponding entertainment Web site, and via Adult Swim�s VOD service, which consistently delivers more than 1 million viewers per month across 18 million Time Warner and Comcast Digital Cable U.S. television households.

Honda has also signed up to be one of the first sponsors of GameTap, Turner's broadband entertainment network that combines video games with original programming in a unique branded environment. The Civic brand will be integrated into a number of GameTap-related media properties within the user interface, including sponsorship of leaderboards and GameTap's "Info Fairy" which offers gameplaying tips for the hundreds of games currently available on the service.

About GameTap

GameTap provides subscribers an "all-you-can-play" gaming service accessible from up to two household computers at a cost of only $14.95 per month. To access GameTap, players securely download and install Turner-developed client software from www.gametap.com that acts as a gateway to the GameTap vault. Because games reside securely on the PC, not across a network, they act just as if they were still on the console or at the arcade. Fast response times, 3D effects, colors, and characters are all present and accounted for. GameTap supports navigation and game play using keyboard and mouse, as well as most USB peripherals.

About the Honda Civic

The all-new eighth generation 2006 Honda Civic debuts in September 2005 with a well equipped and technologically advanced Civic Sedan and Civic Coupe lineup highlighted by an environmentally friendly Civic Hybrid and an ultra-sporty Civic Si model, set to debut in October and December of 2005, respectively.

Totally reinvented, the 2006 Civic represents an extreme transformation of design and dynamics and establishes new segment standards with clean and efficient i-VTEC engine technologies and advanced standard safety equipment like side curtain airbags and the Advanced Compatibility Engineering (ACE) Body Structure. Most noticeable features of the 2006 Civic include its expressive exterior styling, a high-tech and spacious interior, and fun-to-drive performance. The Civic further rewards drivers and passengers with as many as seven ways to listen to audio entertainment, including XM� Satellite Radio, MP3 and WMA support, and an accessory Apple� iPod� adapter that connects the popular music player to the Civic's audio controls.

About Adult Swim

Cartoon Network launched Adult Swim in September 2001. Now airing Saturday-Thursday from 11 p.m.-6 a.m. (ET, PT), Adult Swim is the #1 network on all of ad-supported basic cable with its primary demographics, adults and men 18-24 and adults and men 18-34. Adult Swim�s programming includes animated comedy and anim� programming, including favorites like Family Guy and Futurama; original comedy hits Aqua Teen Hunger Force, Robot Chicken and Harvey Birdman, Attorney at Law; and action-adventure series InuYasha, Fullmetal Alchemist and Cowboy Bebop. Starting Sunday, Oct. 2, Adult Swim will begin at 10 p.m. (ET, PT) on Sundays.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.





  [september 2005]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/21/25 - 01:46 PM]
Apple TV's High-Octane Thriller "Hijack," Starring and Executive Produced by Idris Elba, Returns for Season Two on January 14
The eight-episode second season will premiere globally on Wednesday, January 14 with the first two episodes, followed by one episode weekly until February 25.

[10/21/25 - 12:10 PM]
FOX Nation to Premiere "Scammed: Getting Even" on October 22
The six-part docuseries, released weekly, follows viral YouTubers Ashton Bingham and Art Kulik as they take justice into their own hands - tracking, confronting, and exposing real-life scammers across the globe.

[10/21/25 - 12:02 PM]
Gerry Dee Returns to the Mic for His First Global Special: "Gerry Dee: Funny You Should Say That" Only on Netflix November 18
With dry wit, Canadian comic Gerry Dee explores his perilous years as a schoolteacher, the pitfalls of open marriages and the truth about Santa.

[10/21/25 - 12:01 PM]
Netflix Top 10 Week of October 13: "The Woman in Cabin 10" Sails Smoothly to No. 1 in This Week's Top 10
In the final stretch to Halloween, those lured in by the story of the OG horror villain put "Monster: The Ed Gein Story" at No. 1 on the English TV list with 9.5 million views.

[10/21/25 - 11:01 AM]
A New Season of "Project Runway" Is Coming to Freeform, Hulu, and Disney+
Couldn't keep this zipped up.

[10/21/25 - 10:01 AM]
Netflix Gives Fans a First Look at Little Garden in "One Piece" Season 2
Netflix's epic high-seas pirate adventure returns for Season 2 - unleashing fiercer adversaries and the most perilous quests yet.

[10/21/25 - 10:00 AM]
A24's "Eddington" Begins Streaming Exclusively on HBO Max November 14
In May of 2020, a standoff between a small-town sheriff and mayor sparks a powder keg as neighbor is pitted against neighbor in Eddington, New Mexico.

[10/21/25 - 09:04 AM]
"Surviving Mormonism with Heather Gay" Premieres Tuesday, Nov. 11 at 9:15 P.M. ET/PT on Bravo
All three parts will drop exclusively on Peacock on November 12.

[10/21/25 - 09:01 AM]
The History Channel Honors Veterans Day with Two-Hour Event "The Warfighters: Battle Stories" Premiering Monday, November 10 at 8/7c
Blending raw first-person accounts from Army Rangers, Green Berets, Navy SEALs, and Marines with archival footage and cinematic recreations, these stories are told entirely in the voices of the men who lived them.

[10/21/25 - 08:46 AM]
The World of "Catan," Based on Klaus Teuber's Beloved Board Game, Is Coming to Netflix
The world at the heart of this global phenomenon will be brought to life for the first time across film, series, and unscripted - including live-action and animation.

[10/21/25 - 08:12 AM]
Fulwell Entertainment's Uninterrupted, 4.4.Forty Media and State Farm Present "On the Rise: JuJu Watkins" Season 2 on NBC and Peacock
All four episodes will be available exclusively on Peacock after the premiere of Episodes 1 and 2 on Saturday, November 15, at 3:00 p.m. ET/2:00 p.m. CT on NBC.

[10/21/25 - 08:08 AM]
Video: New Season Three Trailer for Acclaimed, BAFTA-Winning Drama "Blue Lights"
The season will premiere November 13 with episodes dropping weekly through on December 18.

[10/21/25 - 07:31 AM]
"Is It Cake? Holiday" Season 2 - First Look and Date Announcement
The series returns November 25 for another festive season with Mikey Day and six All-Star cake artists!

[10/21/25 - 07:05 AM]
Apple's Beloved Comedy "Shrinking" Returns for Season Three on January 28, 2026
In addition to the ensemble cast, season three brings back guest stars Goldstein, Damon Wayans Jr., Wendie Malick and Cobie Smulders, along with new additions Jeff Daniels and multi-award winner and activist Michael J. Fox.

[10/21/25 - 07:04 AM]
Video: "Old Dog, New Tricks" - Season 2 Announcement - Netflix
Cash-strapped vet Antón takes a job at a fancy pet store, going from treating rural farm animals to peddling premium treats for pampered pooches.