[09/27/05 - 12:00 AM]
Adult Swim Charts Ad-Supported Basic Cable History with Largest Adults 18-34, 18-24 and Men 18-34, 18-24 Total Day Delivery for Any Third Quarter

[via press release from Cartoon Network]

Adult Swim Charts Ad-Supported Basic Cable History with Largest Adults 18-34, 18-24 and Men 18-34, 18-24 Total Day Delivery for Any Third Quarter

Earns Back-to-Back Records Along with Second Quarter �05

Adult Swim Also Ranks #4 Among Ad-Supported Basic Cable Networks for Delivery of Adults 18-49

With 26 weeks of back-to-back victories among most of its target young adult demos, Adult Swim officially ranked #1 in Third Quarter total day delivery of adults 18-34 and 18-24, and men 18-34 and 18-24 among all ad-supported basic cable, according to Nielsen Media Research. The performance earned another round of basic cable records: best-ever Third Quarter delivery among adults 18-34 and men 18-34, and best-ever adults 18-24 and men 18-24 delivery for any quarter. In addition to these achievements, the late-night service also earned the #4 ranking among all basic cable networks for quarterly delivery of adults 18-49.

Highlights of Adult Swim�s quarterly performance include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 408,000�a new Third Quarter record�and a 0.6 rating

- Adults 18-24 delivery totaled 236,000�a new Third Quarter record�and a 0.8 rating

- Men 18-34 delivery totaled 252,000�a new quarterly record�and a 0.8 rating

- Men 18-24 delivery totaled 153,000�a new quarterly record�and a 1.1 rating

- Adults 18-49 delivery totaled 539,000, with a 0.4 rating

On an individual programming basis, Adult Swim scored four of the top 50 programs with adults 18-34 for the quarter among ad-supported basic cable�three presentations of Family Guy and a single telecast of Futurama, all at 11:30 p.m. Additionally, the service scored seven of the top 50 programs for the quarter with men 18-34, again all presentations of Family Guy and Futurama.

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 88.5 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 6/27/05-9/25/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.

  [september 2005]  


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