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HALLMARK CHANNEL SCARES UP THIRD ANNUAL HALLOWEEN �SWIPESTAKES� WITH HALLMARK GOLD CROWN� STORES
There are no tricks from Hallmark Channel this Halloween, only treats for a lucky
consumer who enters and wins a trip for two to Los Angeles and a walk-on role in a Hallmark
Channel original movie, as the channel again partners with the more than 4,000 Hallmark Gold
Crown� Stores across the country for its third annual �Hallmark Channel Halloween
Swipestakes.�
The �swipestakes� runs from September 26 through October 31 and supports the
Hallmark Channel World Premiere Television Event, �Coronado,� on Saturday, October 15
(9/8c). Consumers can enter by making a purchase at any of the participating Hallmark Gold
Crown Stores using a Gold Crown card or by visiting www.hallmarkchannel.com.
Hallmark Gold Crown retail stores will be supplied with take-one flyers which will provide
movie tune-in information and direct consumers to the shop in-store or enter online for a
chance to win the Grand Prize of a getaway that includes a trip for two to Los Angeles and a
chance to appear in a Hallmark Channel Original movie.
�Coronado� is the story of a wealthy surgeon�s daughter, Claire Winslow (Kristin Dattilo,
�The Chris Isaak Show�), who plans on surprising her fianc�, Will Gallagher (Michael Lowry, �All
My Children�), on his business trip in Zurich. The tables are turned when to Claire�s surprise
her fianc� is nowhere to be found and the company he supposedly works for is nonexistent. A
baffling clue leads Claire on a dangerous quest to locate her missing fianc� in this two-hour
movie from the Academy Award�-winning producers of �Independence Day.�
Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of highquality
entertainment programming to a national audience of 69 million subscribers. The
program service is distributed through 5,020 cable systems and communities as well as directto-
home satellite services across the country. Crown Media Holdings, Inc. (NASDAQ: CRWN)
owns and operates Hallmark Channel. In 2004, Crown launched its second 24-hour linear
channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC,
Crown also distributes titles from its award-winning collection of movies, miniseries and films for
exhibition in a variety of television media including broadcast, cable, Video-on-Demand and
High Definition Television.
- HALLMARK CHANNEL �
For more information visit www.hallmarkchannel.com and www.hallmarkmoviechannel.com.
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