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[09/27/05 - 12:00 AM]
UPN Again Tops WB in Adults 18-34 and Women on Monday

[via press release from UPN]

UPN AGAIN TOPS WB IN ADULTS 18-34 AND WOMEN ON MONDAY

GIRLFRIENDS and HALF & HALF Again Beat WB's "Just Legal" in Viewers and All Demos

UPN Comedies Continue To Deliver Growth Versus Last Year in Adults 18-34 and Women

� FOR THE SECOND STRAIGHT WEEK, UPN BEAT THE WB ON MONDAY IN ADULTS 18-34 (1.5/4 v. 1.4/4), WOMEN 18-34 (2.4/6 v. 2.0/5) AND WOMEN 18-49 (2.5/5 v. 2.0/5).

� "GIRLFRIENDS" AND "HALF & HALF" AGAIN TOPPED WB'S "JUST LEGAL" IN VIEWERS (3.5MIL v. 3.0MIL) AND ALL KEY DEMOS, INCLUDING ADULTS 18-34 (1.6/4 v. 0.9/2), WOMEN 18-34 (2.7/7 v. 1.2/3), ADULTS 18-49 (1.5/4 v. 1.0/2) AND WOMEN 18-49 (2.4/5 V. 1.3/3).

� UPN'S MONDAY CONTINUES TO IMPROVE VERSUS LAST YEAR BY:
15% in Adults 18-34
20% in Women 18-34
5% in Women 18-49

Source: Preliminary Nielsen affiliate based ratings, 9/26/2005

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

UPN AGAIN TOPS WB IN ADULTS 18-34 AND WOMEN ON MONDAY

GIRLFRIENDS and HALF & HALF Again Beat WB's "Just Legal" in Viewers and All Demos

UPN Comedies Continue To Deliver Growth Versus Last Year in Adults and Women

� FOR THE SECOND STRAIGHT WEEK, UPN BEAT THE WB ON MONDAY IN ADULTS 18-34 (1.6/5 v. 1.4/4), WOMEN 18-34 (2.6/7 v. 2.0/5) AND WOMEN 18-49 (2.3/6 v. 2.1/5).

� "GIRLFRIENDS" AND "HALF & HALF" AGAIN TOPPED WB'S "JUST LEGAL" IN VIEWERS (3.5MIL v. 3.0MIL) AND ALL KEY DEMOS, INCLUDING ADULTS 18-34 (1.7/4 v. 0.9/2), WOMEN 18-34 (2.8/7 v. 1.1/3), ADULTS 18-49 (1.6/4 v. 1.0/2) AND WOMEN 18-49 (2.5/6 v. 1.3/3).

� UPN'S MONDAY CONTINUES TO IMPROVE VERSUS LAST YEAR BY:
23% in Adults 18-34
7% in Adults 18-49
30% in Women 18-34
10% in Women 18-49

Source: NTI, 9/26/2005





  [september 2005]  
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W
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· GIRLFRIENDS (CW)
· HALF & HALF (UPN)
· JUST LEGAL (WB)









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