[09/28/05 - 12:00 AM]
We: Women's Entertainment Announces Third Season of Bridezillas to Its 2006 Original Programming Slate

[via press release from WE: Women's Entertainment]

WE: Women's Entertainment Announces Third Season Of Bridezillas To Its 2006 Original Programming Slate

Signature Series Has Scored Record Ratings for the Network

New York, NY, September 28, 2005 - WE: Women's Entertainment announced today that the network has renewed its hit signature series, "Bridezillas" for a third season, which will premiere in March 2006. Twelve new episodes of the weekly reality show will take a comedic look at how brides-to-be go from sweet to certifiable while planning their big day. The rising popularity of the show has managed to bring the term "bridezillas" into mainstream pop culture as an expression for those women who have gone from engaged to enraged. Casting for season three begins October 2 in Dallas, TX.

Today's announcement comes on the heels of the season two finale of "Bridezillas" which garnered record ratings for the network. Season two's overall average HH Rtg was +195% higher over season one's. In addition, ratings grew by +69% from the premiere telecast on June 12 to the finale on July 31, demonstrating the growing popularity of the show. Season two of "Bridezillas" is currently the highest rated original series in WE's history to-date.

"We are very excited to bring back our signature series 'Bridezillas' as the anchor to WE's increasing lineup of original programming," said Kim Martin, WE's General Manager. "We listen to our viewers and are committed to providing them with quality shows that are relevant, fun and engaging. We're extremely pleased with the continued success and growing popularity of this series. It's a hit with our audience, and the broadband content that we are providing with 'Bridezillas' also offers added value to our cable operators."

"Bridezillas" follows out of control brides on their way to the altar and proves once and for all that the picture perfect wedding doesn't just happen - it's the result of screaming, manipulation, temper tantrums and long periods of out-an-out hysteria. You'll never attend a wedding with quite the same wide-eyed innocence after you've entered this strange and terrifying world. Whether it's an ill-fitting dress, an out-of-control guest list, droopy flower arrangements, the photographer no one can stand, boring hors d'oeuvres or a mother-in-law that won't keep her nose out of the proceedings, these brides-to-be are going to make sure that whatever the problem is, it will be fixed. Even if it takes a bridezilla to do it!

"Bridezillas" builds on WE's 2006 original programming slate, which will be announced in the coming weeks.

September Films produces "Bridezillas".

Source: Nielsen Media Research, Season 2 Bridezillas average based on Su 10p premiere telecasts only (6/12/05-7/31/05); Season 1 Bridezillas average based on Mo 10p premiere telecasts only (6/7/04-7/26/04); Highest rated original series in WE's history to-date (12/31/01-9/21/05).

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.

  [september 2005]  


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