or


[09/30/05 - 12:00 AM]
The WB New Thursday Strategy Clicks as "Smallville" and "Everwood" Deliver 120% Year-To-Year Gains in Adults 18-34

[via press release from The WB]

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

Burbank, CA September 30, 2005

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

�SMALLVILLE� WINS ITS TIME PERIOD, PLACING #1 AMONG MEN 18-34 AND MEN 12-34

�SMALLVILLE� SCORES ALL-TIME TIME THURSDAY RECORD FOR THE WB AMONG MEN 18-34, MEN 18-49 AND MEN 12-34 AND SETS A NEW NETWORK TIME PERIOD RECORD IN ADULTS 18-34, ADULTS 18-49. PERSONS 12-34 AND TOTAL VIEWERS (5.9 MILLION)

�EVERWOOD� ACHIEVES TREMENDOUS YEAR-TO-YEAR GROWTH OVER IN THE TIME PERIOD, INCLUDING +63% IN ADULTS 18-34 AND +200% IN MEN 18-34

The WB's aggressive Thursday strategy of placing two of its signature series on one of television's toughest nights paid early dividends as SMALLVILLE and EVERWOOD delivered +120% year-to-year gains in adults 18-34 (2.2/6). The network also scored +82% gains in adults 18-49 (2.0/5), +110% in persons 12-34 (2.1/7) and +85% in total viewers (4.7 million).

The premiere of SMALLVILLE, from Tollin-Robbins Productions in association with Warner Bros. Television, soared to #1 RANKS, WINNING ITS TIME PERIOD among men 18-34 (3.5/12) and men 12-34 (3.3/11) and was #2 among men 18-49 (2.9/9). It was the first time in the history of The WB that the network earned a #1 rank in an adult demographic against major broadcast competition on a Thursday as it toppled everything else on television, including Survivor.

The super series scored THE WB THURSDAY'S HIGHEST RATINGS EVER in men 18-34, men 12-34 and men 18-49, and delivered NEW ALL-TIME TIME PERIOD RECORDS FOR THE WB in total viewers (5.9 million), adults 18-34 (3.1/9), persons 12-34 (3.0/9) and adults 18-49 (2.6/7). In the time period, SMALLVILLE easily outdistanced the premiere of Alias across the 18-34 and 12-34 demos, as well as in adults 18-49 and men 18-49, and the show also defeated the second week of Everybody Hates Chris in adults 18-34, adults 18-49, persons 12-34, men 18-34, men 18-49 and men 12-34. SMALLVILLE posted triple-digit growth over last year's fall premieres in the time period including a gain of +138% in adults 18-34 and +131% in persons 12-34.

EVERWOOD, from Warner Bros. Television, improved the time period dramatically versus the parallel night a year ago. The show posted TRIPLE-DIGIT GROWTH in male demos, men 18-34 (+200%), men 18-49 (+150%) and men 12-34 (+100%) while gaining +63% in adults 18-34 (1.3/3), +33% in women 18-34 (1.6/4), +44% in persons 12-34 (1.3/4), +33% in women 12-34 (1.6/4) and +31% in women 18-49 (1.7/4).

EVERWOOD defeated the debut of Night Stalker on ABC in women 18-34 and women 12-34, and tied it in female teens.

The two quality dramas combined to equal the best Thursday night rating ever for The WB among men 18-49 (1.9/5) and scored its highest total viewer number (4.7 million) since October 2001. The WB Thursday also delivered its best ratings since January 2003 in adults 18-34 (2.2/6), men 18-34 (2.2/7) and all 18-49 demos � adults (2.0/5), women (2.0/5) and men (1.9/5).





  [september 2005]  
S
M
T
W
T
F
S
    


· ALIAS (ABC)
· EVERWOOD (WB)
· EVERYBODY HATES CHRIS (CW)
· NIGHT STALKER (ABC)
· SMALLVILLE (CW)





[06/01/26 - 09:03 AM]
Paramount+ Sets Streaming Debut for Baz Luhrmann's "EPiC: Elvis Presley In Concert"
The film will make its streaming debut June 3, exclusively on Paramount+ in the U.S. and in Canada on July 24.

[06/01/26 - 08:27 AM]
ESPN Scores Most-Viewed Stanley Cup Playoffs Western Conference Final Since 2015, The Latest Viewership Successes Headed Into the Stanley Cup Final
Across four games on ESPN, the series averaged 2.2 million viewers and was up 44% vs. the Western Conference Final last year (Edmonton vs. Dallas) which went five games on ESPN.

[06/01/26 - 07:15 AM]
ABC's Exclusive Coverage of the 2026 NBA Finals Begins June 3: New York Knicks vs. San Antonio Spurs
The matchup marks the Knicks' first NBA Finals appearance since 1999 - and their first ever on ABC - and the Spurs' sixth NBA Finals appearance on ABC.

[06/01/26 - 07:15 AM]
Queen Latifah, P!NK, Jesse Tyler Ferguson, Whitney Leavitt, and More to Celebrate "Chicago's" 30th Anniversary with Special Performance at "The 79th Annual Tony Awards" Live Sunday, June 7 on CBS
Broadway's biggest night will also feature performances from "The Lost Boys," "Schmigadoon!," "Titaníque," "Two Strangers (Carry a Cake Across New York)," "CATS: The Jellicle Ball," "Ragtime" and "Richard O'Brien's The Rocky Horror Show."

[06/01/26 - 07:01 AM]
Video: "I Will Find You" - Official Trailer - Netflix
Wrongfully imprisoned for murdering his own son, a father sets out on a desperate rescue mission after learning the boy may still be alive.

[05/31/26 - 11:31 PM]
Video: "Raakh" - Official Trailer - Prime Video
"Raakh" is a haunting crime investigation that begins with the disappearance and murder of two teenagers in Delhi.

[05/31/26 - 09:45 AM]
The Quest for the Stanley Cup Reaches Its Peak: ESPN Exclusively Presents the 2026 Stanley Cup Final Presented by Geico
The series continues in Raleigh, N.C. with Game 2 (June 4) before shifting to Vegas for Game 3 (June 6), and Game 4 (June 9).

[05/29/26 - 03:02 PM]
"20/20" Is Friday's No. 1 Newsmagazine, Leading "Dateline" in Total Viewers for the 5th Consecutive Broadcast Season
"20/20" improved on the previous season in Total Viewers (+5%/+170,000 - 3.672 million vs. 3.502 million).

[05/29/26 - 03:01 PM]
ABC News Is #1 in Total Viewers Sunday Morning and in Late-Night
"Nightline" posted double-digit gains week to week in Adults 25-54 and Adults 18-49.

[05/29/26 - 01:01 PM]
Video: Peacock Releases Summer Sizzle for "Days of Our Lives"
Audiences can access the past season and new episodes every weekday.

[05/29/26 - 10:38 AM]
Video: We TV and All Reality Unveil Sneak Peek of All New Original Unscripted Series "Age Inappropriate"
The eight episode series is set to premiere this August, exclusively on We TV and All Reality.

[05/29/26 - 10:01 AM]
Hallmark Channel's Annual "Christmas in July" Programming Event Returns June 26 with Four Original Movie Premieres
Plus: Hallmark+ subscribers will be treated to a second season of sailing the high seas with their favorite Hallmark stars in "Christmas at Sea," available to stream on Wednesday, July 1.

[05/29/26 - 08:01 AM]
Paramount+ Sets U.S. and International Premiere for "Wild Cherry"
The acclaimed six-part BBC thriller from the U.K., will stream exclusively on Paramount+ on June 24 in the U.S., Canada, Italy, Germany, Switzerland, Austria, France and Latin America.

[05/29/26 - 08:01 AM]
Video: "A Different World" - Official Teaser - Netflix
The new class just enrolled. "A Different World" premieres on Netflix September 24.

[05/29/26 - 07:01 AM]
Video: HBO Releases Official Trailer for Season Three of Original Drama Series "House of the Dragon"
Based on George R.R. Martin's "Fire & Blood," the series, set 200 years before the events of "Game of Thrones," tells the story of House Targaryen.