or


[09/30/05 - 12:00 AM]
The WB New Thursday Strategy Clicks as "Smallville" and "Everwood" Deliver 120% Year-To-Year Gains in Adults 18-34

[via press release from The WB]

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

Burbank, CA September 30, 2005

THE WB NEW THURSDAY STRATEGY CLICKS AS �SMALLVILLE� AND �EVERWOOD� DELIVER 120% YEAR-TO-YEAR GAINS IN ADULTS 18-34

�SMALLVILLE� WINS ITS TIME PERIOD, PLACING #1 AMONG MEN 18-34 AND MEN 12-34

�SMALLVILLE� SCORES ALL-TIME TIME THURSDAY RECORD FOR THE WB AMONG MEN 18-34, MEN 18-49 AND MEN 12-34 AND SETS A NEW NETWORK TIME PERIOD RECORD IN ADULTS 18-34, ADULTS 18-49. PERSONS 12-34 AND TOTAL VIEWERS (5.9 MILLION)

�EVERWOOD� ACHIEVES TREMENDOUS YEAR-TO-YEAR GROWTH OVER IN THE TIME PERIOD, INCLUDING +63% IN ADULTS 18-34 AND +200% IN MEN 18-34

The WB's aggressive Thursday strategy of placing two of its signature series on one of television's toughest nights paid early dividends as SMALLVILLE and EVERWOOD delivered +120% year-to-year gains in adults 18-34 (2.2/6). The network also scored +82% gains in adults 18-49 (2.0/5), +110% in persons 12-34 (2.1/7) and +85% in total viewers (4.7 million).

The premiere of SMALLVILLE, from Tollin-Robbins Productions in association with Warner Bros. Television, soared to #1 RANKS, WINNING ITS TIME PERIOD among men 18-34 (3.5/12) and men 12-34 (3.3/11) and was #2 among men 18-49 (2.9/9). It was the first time in the history of The WB that the network earned a #1 rank in an adult demographic against major broadcast competition on a Thursday as it toppled everything else on television, including Survivor.

The super series scored THE WB THURSDAY'S HIGHEST RATINGS EVER in men 18-34, men 12-34 and men 18-49, and delivered NEW ALL-TIME TIME PERIOD RECORDS FOR THE WB in total viewers (5.9 million), adults 18-34 (3.1/9), persons 12-34 (3.0/9) and adults 18-49 (2.6/7). In the time period, SMALLVILLE easily outdistanced the premiere of Alias across the 18-34 and 12-34 demos, as well as in adults 18-49 and men 18-49, and the show also defeated the second week of Everybody Hates Chris in adults 18-34, adults 18-49, persons 12-34, men 18-34, men 18-49 and men 12-34. SMALLVILLE posted triple-digit growth over last year's fall premieres in the time period including a gain of +138% in adults 18-34 and +131% in persons 12-34.

EVERWOOD, from Warner Bros. Television, improved the time period dramatically versus the parallel night a year ago. The show posted TRIPLE-DIGIT GROWTH in male demos, men 18-34 (+200%), men 18-49 (+150%) and men 12-34 (+100%) while gaining +63% in adults 18-34 (1.3/3), +33% in women 18-34 (1.6/4), +44% in persons 12-34 (1.3/4), +33% in women 12-34 (1.6/4) and +31% in women 18-49 (1.7/4).

EVERWOOD defeated the debut of Night Stalker on ABC in women 18-34 and women 12-34, and tied it in female teens.

The two quality dramas combined to equal the best Thursday night rating ever for The WB among men 18-49 (1.9/5) and scored its highest total viewer number (4.7 million) since October 2001. The WB Thursday also delivered its best ratings since January 2003 in adults 18-34 (2.2/6), men 18-34 (2.2/7) and all 18-49 demos � adults (2.0/5), women (2.0/5) and men (1.9/5).





  [september 2005]  
S
M
T
W
T
F
S
    


· ALIAS (ABC)
· EVERWOOD (WB)
· EVERYBODY HATES CHRIS (CW)
· NIGHT STALKER (ABC)
· SMALLVILLE (CW)





[09/17/26 - 12:00 PM]
Peacock's New True Crime Documentary "Kill. Bury. Print." Premieres on Sunday, Sept. 27
The new true-crime documentary, produced by Rachel Maddow, spotlights the complex story behind local corruption and press intimidation in Southeast Oklahoma.

[09/17/26 - 12:00 PM]
CBS and Paramount+ Present "The JLo Show"
The concert film capturing Jennifer Lopez's celebrated residency will premiere Thanksgiving evening, Thursday, November 26 (8:00-10:00 PM, ET/PT) on the CBS Television Network, and stream on Paramount+, with an extended version available exclusively on Paramount+.

[09/17/26 - 11:20 AM]
Lifetime Announces Four New Original Movies This Fall Featuring All-Star Casts
Luke Macfarlane and Siobhan Williams; Matthew Morrison and Molly Saunders; Maddy Hillis, Karis Cameron and Jean Luc Bilodeau; and Judy Reyes and Tahmoh Penikett are among the featured talent.

[09/17/26 - 10:20 AM]
Edie Falco to Star in FOX's New Series "Katie Greaves" (wt)
Falco stars as a whip-smart, fiercely committed attorney who stepped away from the New Hampshire Public Defender's office following a devastating personal tragedy.

[09/17/26 - 10:09 AM]
Video: "CIA" Season 2 Premiere Trailer - CBS
The new season premieres Monday, October 5 on CBS and streaming on Paramount+.

[09/17/26 - 10:01 AM]
Netflix's "Unaccustomed Earth" First Look & Date Announcement
Inspired by the internationally beloved Jhumpa Lahiri's short story collection of the same name, "Unaccustomed Earth" premieres December 17, only on Netflix.

[09/17/26 - 09:18 AM]
Hit Shudder Competition Series "The Boulet Brothers' Dragula" Returns for Seventh Season on Tuesday, October 27
The four-time Emmy-nominated series is Shudder's highest-performing unscripted original franchise and continues to be one of the platform's most popular series.

[09/17/26 - 09:01 AM]
Disney and "Like Nastya," Globally Renowned Kids' Creator, Strike Content and Development Deal
The deal includes development of an original animated preschool series for Disney Jr. and Disney+, along with new live-action content for kids, tweens, teens and families.

[09/17/26 - 09:01 AM]
Video: "Perfect Liars" - Official Teaser - Prime Video
The adaptation of Álex Mírez's novel premieres November 20 on Prime Video.

[09/17/26 - 09:00 AM]
Additional Performers Revealed for "2026 MTV Video Music Awards (VMAs)" Airing Live Sept. 27 on CBS
GENER8ION, Gunna, LISA, RAYE, Shaboozey, SIENNA SPIRO and Yung Lean will join show opener Madonna for performances during this year's event.

[09/17/26 - 09:00 AM]
Production Revs Up on AMC's New NASCAR Drama, "Thunder Road"
Centered on family dynamics, fierce rivalries and the untold stories behind one of America's most iconic sports, "Thunder Road" follows the multigenerational saga of the fictional Whitlock family, whose legacy in stock car racing is as deep as the family's ties to the Southern hill country roots that shaped them.

[09/17/26 - 08:16 AM]
Video: Date Announcement, Trailer & Key Art Debut - "The Kardashians" Season Eight
Season eight premieres October 8 on Hulu and Hulu on Disney+ for bundle subscribers in the U.S. and Disney+ internationally.

[09/17/26 - 08:05 AM]
ESPN Updates NHL Exclusive Game Start Times on October 6
The New York Islanders vs. New York Rangers matchup will now begin at 7:30 p.m. ET and the Florida Panthers vs. Los Angeles Kings will now begin at 10 p.m.

[09/17/26 - 08:01 AM]
Video: HBO Releases Official Trailer for the Original Drama Series "War," Debuting October 1
Created by George Kay, and starring Dominic West and Sienna Miller, the series is co-produced by New Pictures and Observatory Pictures with new episodes of the eight-episode season debuting weekly on Thursdays.

[09/17/26 - 08:01 AM]
Prime Video Casts Siobhan McGroarty, Sophia Reid-Gantzert, West Mulholland, Gigi Zumbado and Curtis Hamilton in "Rose Hill"
Elsie Silver's bestselling romance saga will premiere on Prime Video, produced by Temple Hill.