or


[10/03/05 - 12:00 AM]
Bravo, Miramax Television, the Weinstein Company and Elle Sew Up Partnerships for the New Season of 'Project Runway'

[via press release from Bravo]

BRAVO, MIRAMAX TELEVISION, THE WEINSTEIN COMPANY AND ELLE SEW UP PARTNERSHIPS FOR THE NEW SEASON OF 'PROJECT RUNWAY'

L'OREAL PARIS, SATURN, TRESEMME, BANANA REPUBLIC AND ORBITZ TO WALK THE RUNWAY OF THE EMMY-NOMINATED FASHION DESIGNER COMPETITION SERIES PREMIERING WEDNESDAY, DECEMBER 7 AT 10 PM, ET/PT

NEW YORK -- October 3, 2005 -- Bravo, Miramax Television, The Weinstein Company and ELLE are pleased to announce that L'Oreal Paris, Saturn, TRESemme, Banana Republic and Orbitz have signed on as the official sponsors of the second season of Bravo's Emmy-nominated runaway hit series "Project Runway," which premieres Wednesday, December 7 at 10 p.m., ET/PT.

The partnerships with Saturn, L'Oreal Paris and TRESemme are integrated deals that will provide significant exposure in all mediums including in-show, on-air and print. Orbitz is an official on-air sponsor for Bravo and Banana Republic has formed a deal with Miramax and The Weinstein Company to provide in-show integration.

"The creative world of fashion design truly struck a cord with our advertiser base as so many brands came forward to be part of the second season of 'Project Runway'," said Lauren Zalaznick, President of Bravo. "The organic integration in, and on-air association with, this series is a great way for these sponsors to create a strong buzz among key consumers."

"We are looking forward to another successful season of 'Project Runway' and are excited about being in business with Bravo and all of our partners," said Harvey Weinstein.

"'Project Runway' is a brand's dream," said Lori Sale, Executive Vice President Worldwide Promotions for Miramax Films. "There are so many organic integration opportunities within the show and outside the show through our partnership with Bravo and ELLE Magazine. We have been literally able to create one-stop shopping for brands who seek a relationship with fashion and style."

Supermodel Heidi Klum will return as host of the Emmy-nominated series, which gives aspiring designers a chance to break into the notoriously difficult-to-crack fashion world. Along with the critical praise the series received, the first season garnered record ratings for Bravo. With 500% growth over its total-viewer and key demographic premiere numbers in December, the series finale on February 23 of cable's hottest show, and the only cable show nominated for an Emmy in the Competitive Reality category, delivered the highest numbers for any Bravo telecast for the 2004-05 season to date.

The second season of the premier reality series set in the glamorous and rigorous world of the fashion industry will pit sixteen aspiring designers against each other facing off on design challenges. Saturn will provide the winner with $100,000 in seed money to help them launch their own line and a 2007 Saturn Sky Roadster. The winner's designs will be photographed for ELLE by the magazine's world-renowned Publication Director, Gilles Bensimon, and they will also receive a mentorship from the Banana Republic Design Team.

"Project Runway" is executive produced by Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing"). Heidi Klum and her managers Desiree Gruber and Jane Cha of NYC-based Full Picture also executive produce the series. Barbara Schneeweiss oversaw the production on behalf of Miramax Television and The Weinstein Company. Jen Berman oversaw the production on behalf of Miramax Television.





  [october 2005]  
S
M
T
W
T
F
S
      


· LAST COMIC STANDING (NBC)
· PROJECT GREENLIGHT (HBO)
· PROJECT RUNWAY (LIFETIME)





[04/28/16 - 10:13 AM]
MTV's Hit Matchmaking Series "Are You the One?" Returns on an All-New Night Monday, June 13 at 10:00 P.M. ET/PT
Building on "AYTO's" successful formula, season four will feature a game-changing twist that for the first time will truly test the theory, "If your perfect match was standing right in front of you, would you even know it?"

[04/28/16 - 10:04 AM]
"Live from Daryl's House" and "Later... With Jools Holland" New Seasons to Premiere on MTV Live Thursday, May 5
TV Live, MTV's 24-hour high-definition music channel, was rebranded from Palladia in February.

[04/28/16 - 10:01 AM]
Travel Channel Hits Highest-Rated April in Three Years Among P25-54
Travel Channel spins the numbers for the month of April.

[04/28/16 - 09:37 AM]
New Series "Mygrations" Premieres Monday, May 23, at 9/8c on National Geographic Channel
Each spring, in a desperate bid for survival, 1.3 million wildebeests race hundreds of miles north from the dry southern Serengeti plains to the lush grasses of the Maasai Mara in Kenya.

[04/28/16 - 09:36 AM]
"Match Game" Returns to Primetime With Host Alec Baldwin on ABC
The 10-episode series will air 10:00-11:00 p.m. EDT as part of ABC's Sunday Fun & Games block, alongside "Celebrity Family Feud," with Steve Harvey, and "The 100,000 Pyramid," with Michael Strahan, beginning on Sunday, June 26.

[04/28/16 - 09:34 AM]
NBC's Hit Series "Little Big Shots" Closes Out Its First Season with Two Final Episodes May 1 & 8; Casting for Season 2 Has Begun
Ellen DeGeneres and Steve Harvey executive produce the popular, family-friendly series, with Harvey also serving as host.

[04/28/16 - 09:04 AM]
Andy Richter Hosts the Ultimate "Celebrity Food Fight" When Stars Compete in Comedic Culinary Games
Look for double episodes premiering on Sunday, May 29 at 10:00/9:00c and 10:30/9:30c on Food Network.

[04/28/16 - 09:02 AM]
Summer Tourmates Nick Jonas and Demi Lovato to Perform on the "2016 Billboard Music Awards"
These artists join previously announced hosts Ludacris and Ciara, and performers Justin Bieber, DNCE, The Go-Go's, Shawn Mendes and P!nk.

[04/28/16 - 08:59 AM]
"Disney Channel Presents The 2016 Radio Disney Music Awards" to Air Sunday, May 1
A special surprise by Justin Bieber performing in a class at a Tulsa, Oklahoma high school will also be presented exclusively during the televised special.

[04/28/16 - 08:48 AM]
Wednesday's Broadcast Ratings: FOX, "Empire" Hold Onto Demo Crown
The network's juggernaut leads the night in total viewers and adults 18-49.

[04/28/16 - 08:17 AM]
HGTV Delivers Highest-Rated and Most-Watched April Ever
HGTV spins the numbers for the month of April.

[04/28/16 - 08:01 AM]
Soak Up the Fun and "Dive Into Summer" with Travel Channel's All-New Water-Themed Premieres Beginning Sunday, June 19
A special episode of "Xtreme Waterparks," along with new series "Top Secret Swimming Holes" and "7 Water Wonders" tees up the primetime fun on Sunday, June 19.

[04/28/16 - 07:23 AM]
All-New Series, "Peanuts," Premieres on Monday, May 9 on Boomerang
New episodes premiere daily at 11:30 a.m. ET/8:30 a.m. PT.

[04/28/16 - 07:05 AM]
The Scott Brothers Face-Off in New Season of HGTV's "Brother vs. Brother"
The six-episode series will follow the popular twins as they compete to buy, renovate and sell a Vegas home - each with $500,000 to spend.

[04/28/16 - 07:04 AM]
iHeartMedia and AT&T Bring Fans Nationwide the 2016 "iHeartCountry Festival," Hosted by Bobby Bones and Brooklyn Decker
The special will air on the AT&T Audience Network on May 13 at 9:00/8:00c.