or


[10/03/05 - 12:00 AM]
Bravo, Miramax Television, the Weinstein Company and Elle Sew Up Partnerships for the New Season of 'Project Runway'

[via press release from Bravo]

BRAVO, MIRAMAX TELEVISION, THE WEINSTEIN COMPANY AND ELLE SEW UP PARTNERSHIPS FOR THE NEW SEASON OF 'PROJECT RUNWAY'

L'OREAL PARIS, SATURN, TRESEMME, BANANA REPUBLIC AND ORBITZ TO WALK THE RUNWAY OF THE EMMY-NOMINATED FASHION DESIGNER COMPETITION SERIES PREMIERING WEDNESDAY, DECEMBER 7 AT 10 PM, ET/PT

NEW YORK -- October 3, 2005 -- Bravo, Miramax Television, The Weinstein Company and ELLE are pleased to announce that L'Oreal Paris, Saturn, TRESemme, Banana Republic and Orbitz have signed on as the official sponsors of the second season of Bravo's Emmy-nominated runaway hit series "Project Runway," which premieres Wednesday, December 7 at 10 p.m., ET/PT.

The partnerships with Saturn, L'Oreal Paris and TRESemme are integrated deals that will provide significant exposure in all mediums including in-show, on-air and print. Orbitz is an official on-air sponsor for Bravo and Banana Republic has formed a deal with Miramax and The Weinstein Company to provide in-show integration.

"The creative world of fashion design truly struck a cord with our advertiser base as so many brands came forward to be part of the second season of 'Project Runway'," said Lauren Zalaznick, President of Bravo. "The organic integration in, and on-air association with, this series is a great way for these sponsors to create a strong buzz among key consumers."

"We are looking forward to another successful season of 'Project Runway' and are excited about being in business with Bravo and all of our partners," said Harvey Weinstein.

"'Project Runway' is a brand's dream," said Lori Sale, Executive Vice President Worldwide Promotions for Miramax Films. "There are so many organic integration opportunities within the show and outside the show through our partnership with Bravo and ELLE Magazine. We have been literally able to create one-stop shopping for brands who seek a relationship with fashion and style."

Supermodel Heidi Klum will return as host of the Emmy-nominated series, which gives aspiring designers a chance to break into the notoriously difficult-to-crack fashion world. Along with the critical praise the series received, the first season garnered record ratings for Bravo. With 500% growth over its total-viewer and key demographic premiere numbers in December, the series finale on February 23 of cable's hottest show, and the only cable show nominated for an Emmy in the Competitive Reality category, delivered the highest numbers for any Bravo telecast for the 2004-05 season to date.

The second season of the premier reality series set in the glamorous and rigorous world of the fashion industry will pit sixteen aspiring designers against each other facing off on design challenges. Saturn will provide the winner with $100,000 in seed money to help them launch their own line and a 2007 Saturn Sky Roadster. The winner's designs will be photographed for ELLE by the magazine's world-renowned Publication Director, Gilles Bensimon, and they will also receive a mentorship from the Banana Republic Design Team.

"Project Runway" is executive produced by Dan Cutforth and Jane Lipsitz of Magical Elves ("Project Greenlight," "Last Comic Standing"). Heidi Klum and her managers Desiree Gruber and Jane Cha of NYC-based Full Picture also executive produce the series. Barbara Schneeweiss oversaw the production on behalf of Miramax Television and The Weinstein Company. Jen Berman oversaw the production on behalf of Miramax Television.





  [october 2005]  
S
M
T
W
T
F
S
      


· LAST COMIC STANDING (NBC)
· PROJECT GREENLIGHT (HBO)
· PROJECT RUNWAY (LIFETIME)











[08/29/14 - 09:03 AM]
Thursday's Broadcast Ratings: Another Week, Another "Big Brother" Victory
CBS leads the night once again among adults 18-49 and total viewers.

[08/29/14 - 08:10 AM]
Cast of FOX Sports 1's All-Female "The Ultimate Fighter(R)" Overcame Childhood Tragedies to Help Troubled Youth
The franchise's latest installment premieres Wednesday, September 10 at 10:00/9:00c.

[08/29/14 - 07:35 AM]
BBC America's "Intruders" Pulls 1.223 Million Viewers
BBC America further spins the numbers for Saturday, August 23.

[08/29/14 - 07:07 AM]
HBO Confirms Nov. 2 and 3 Debut for Miniseries "Olive Kitteridge"
Frances McDormand, Richard Jenkins, Bill Murray, John Gallagher, Jr., Peter Mullan, Rosemarie DeWitt and Zoe Kazan star in the project.

[08/29/14 - 06:41 AM]
FOX Sports 1 to Air Tony Stewart/Mike Helton Press Conferences Live
Coverage of the press conferences is also available through FOX Sports GO, the app that delivers streaming video of FOX Sports content.

[08/28/14 - 10:27 PM]
"Party Down South" Returns for Season 3 - Announced on the Reunion Special
Look for the new season in Winter 2015 on the cable channel.

[08/28/14 - 05:31 PM]
"Jay Leno's Garage: The Ultimate Car Week" Premieres Sunday, August 31 at 10PM ET/PT on CNBC
Based on his Emmy-winning web series "Jay Leno's Garage," this special takes viewers into the heart of Monterey Week, America's ultimate automotive event.

[08/28/14 - 02:21 PM]
"Live with Kelly and Michael" Enters Its 27th Season in National Syndication September 1, 2014
The show finished the 2013-14 season as the No. 2 syndicated talker in Households, posting an 8% gain over the prior year, and its highest Household rating in 6 years.

[08/28/14 - 01:40 PM]
Lori Loughlin Stars in "Garage Sale Mystery: All That Glitters," A Hallmark Movies & Mysteries Original World Premiere October 26
Steve Bacic, Sarah Strange and Brendan Meyer also star in the second installment of the "Garage Sale Mystery" movie series.

[08/28/14 - 12:12 PM]
HGTV's Newest Series "Sold on the Spot" Taps Into the Ultimate Buying and Selling Fantasy
In his new series, Josh teams up with house hunters to knock on every door in their ideal location and convince one homeowner to sell their house within 24 hours.

[08/28/14 - 12:08 PM]
FXX Paints Labor Day Weekend Yellow - Five Days Left in Record 12-Day "The Simpsons" Marathon Ends Monday, September 1 at Midnight ET
Following the conclusion of the 12-day marathon on Monday night, "The Simpsons" moves to its regular weekly schedule beginning on Tuesday, September 2.

[08/28/14 - 12:03 PM]
Emmy and Tony Award-Winning Actor David Hyde Pierce Joins "The Good Wife" in Recurring Role for Season Six
The role will mark Pierce's first appearance in a television series since "Frasier" ended its run in 2004.

[08/28/14 - 11:40 AM]
HBO's Banksy Does New York a User-Generated Chronicle of the Street Artist's One-Month Residency in New York City, To Debut Nov. 17
"From the moment Banksy took over the streets, New Yorkers became obsessed. The film captures this month of madness created by user-generated footage," says Sheila Nevins.

[08/28/14 - 11:31 AM]
The Reinvention of "The View" Continues as ABC Recruits a Powerful New Senior Team
Bill Wolff, Brian Balthazar, Ashley S. Gorman and Kathleen Rajsp are among those overseeing the new season.

[08/28/14 - 11:13 AM]
Get Ready for the Hottest Night of the Summer on the Season Finale of "So You Think You Can Dance" Wednesday, September 3 on FOX
Guest judges include Jenna Dewan Tatum, Debbie Allen, Tara Lipinski and Adam Shankman.