[10/04/05 - 12:00 AM]
Two Weeks Into New Season, UPN Remains Red Hot with Double Digit Gains in All Key Demos

[via press release from UPN]

Two Weeks Into New Season, UPN Remains Red Hot With Double Digit Gains In All Key Demos

UPN Tops the WB For Second Consecutive Week in Adults and Women 18-34; Ranks as Number One Network of the Week in Female Teens

Led By "EVERYBODY HATES CHRIS," UPN's New Thursday Scores Impressive Year-To-Year Growth In Key Demos On Highly Competitive Night

CHRIS Remains #1 Show at 8-8:30PM in New York with Adults 18-49;

Finishes Second in its Time Period in Chicago, Philadelphia, San Francisco

"VERONICA MARS" Premieres to its Largest Audience and Best Demos EVER

"TOP MODEL" Ties for First in The Hour with Women 18-34

UPN Again Tops WB in Adults 18-34 And Women On Monday

GIRLFRIENDS and HALF & HALF Again Beat WB's "Just Legal" in Viewers and All Demos

Led by TOP MODEL, EVERYBODY HATES CHRIS and the return of VERONICA MARS, UPN remains red hot through the first two weeks of the season (9/19/05-10/02/05) with impressive double digit increases across the board, including 29% in adults 18-34 (1.8/6), 23% in adults 18-49 (1.6/4), 25% in women 18-34 (2.5/7), 24% in women 18-49 (2.1/5) and 19% in total viewers (3.8mil).

For the week ending Oct. 2, UPN again beat the WB in the target demos of adults 18-34 (1.6/5) and women 18-34 (2.1/6),. For the second consecutive week, UPN was the number one network among female teens (2.3/8).

This week alone (9/26/05-10/02/05), UPN improved its performance versus the same week last year in all key demos, including 14% in adults 18-34 (1.6/5), 8% in adults 18-49 (1.4/4), 5% in women 18-34 (2.1/6), 6% women 18-49 (1.8/5), 8% in viewers (3.5mil).

MONDAY - 9/26/05

For the second straight week, UPN beat the WB on Monday in adults 18-34 (1.6/5 v. 1.4/4), women 18-34 (2.6/7 v. 2.0/5) and women 18-49 (2.3/6 v. 2.1/5).

GIRLFRIENDS and HALF & HALF again topped WB's "Just Legal" in viewers (3.5mil v. 3.0mil) and all key demos, including adults 18-34 (1.7/4 v. 0.9/2), women 18-34 (2.8/7 v. 1.1/3), adults 18-49 (1.6/4 v. 1.0/2) and women 18-49 (2.5/6 v. 1.3/3).

UPN's Monday continues to improve versus last year by 23% in adults 18-34, 7% in adults 18-49, 30% in women 18-34 and 10% in women 18-49

WEDNESDAY - 9/28/05

In Wednesday's heavily competitive 9-10pm hour, VERONICA MARS kicked off its second season with its largest audience (3.3mil) and best adults 18-34 (1.8/5), women 18-34 (2.5/6) and women 18-49 (1.8/4) EVER for the critically acclaimed series.

Compared to VERONICA's series premiere last year, which also followed TOP MODEL, the second season of VERONICA MARS got off to a much stronger start facing much tougher competition, scoring impressive year to year growth in all key demos, including 27% in viewers, 50% in adults 18-34, 32% in women 18-34, 18% in adults 18-49 and 29% in women 18-49.

VERONICA MARS has improved the time period versus where "Kevin Hill" left off last May by +0.3 rating points in adults 18-34 (1.8/5) and women 18-34 (2.5/6).

In its second week, AMERICA'S NEXT TOP MODEL tied for first at 8-9pm among women 18-34 (3.7/11), behind only FOX, and third in adults 18-34 (2.5/8), behind only ABC and FOX.

In its regularly scheduled time period, TOP MODEL retained 100% of its audience from last week in viewers (4.5mil), adults 18-49 (2.1/6) and women 18-49 (3.1/8).

Overall for the night, UPN finished third in the key demographic of women 18-34 (3.1/8), behind only ABC and FOX.

THURSDAY - 9/29/05

On what is easily now television's most competitive night and in primetime's toughest hour, UPN's critically acclaimed hit EVERYBODY HATES CHRIS opened the new Thursday comedy block with tremendous year-to-year growth. From 8-8:30PM, CHRIS improved the time period by 68% in total viewers (6.0mil), 118% in adults 18-34 (2.4/8), 85% in adults 18-49 (2.4/7), 189% in women 18-34 (2.6/8) and 211% in women 18-49 (2.8/8) versus a year ago.

With a brand new night of series programming, UPN continued to deliver dramatic growth on Thursday (8-10PM) versus last year of 38% in adults 18-34 (1.8/5), 21% in adults 18-49 (1.7/4), 110% in women 18-34 (2.1/6) and 110% in women 18-49 (2.1/5).

Nationally, CHRIS beat "Alias" and "Smallville" from 8-8:30PM in women 18-34.

Based on Local People Meter data, EVERYBODY HATES CHRIS was still impressively competitive in week 2 in key major markets. CHRIS remained the number one show from 8-8:30pm in New York among adults 18-49 (3.9/11), beating all original network competition.

Additionally, CHRIS ranked second among adults 18-49 from 8-8:30 in Chicago (3.2/10-tie) and Philadelphia (5.0/12), beating "Joey," "Alias" and "Smallville." CHRIS ranked second in San Francisco (2.6/7-tie).

Among adults 18-34, CHRIS ranked first in New York (4.3/14-tie) and Philadelphia (6.1/16). CHRIS ranked second in Los Angeles (3.3/10) and Chicago (3.0/11), beating "Survivor," "Joey" and "Alias" in both markets.

Also driving UPN's year-to-year growth is LOVE, INC, which improved the year ago time period by 55% in adults 18-34 (1.7/5), 31% in adults 18-49 (1.7/4), 122% in women 18-34 (2.0/5) and 133% in women 18-49 (2.1/5).

In week 2, LOVE, INC retained 90% of its premiere audience in adults 18-34 and adults 18-49, 87% in women 18-34 and 88% in women 18-49.

EVE was up from last week's premiere by 13% in adults 18-34 (1.7/5) and 5% in women 18-34 (2.1/5). Week two of EVE also held on to 94% of its premiere total viewer audience (3.2mil), 93% of the adults 18-49 (1.4/4) and 95% of the women 18-49 (1.8/4).

CUTS built over last week's season premiere by 8% in adults 18-34 (1.4/4) and held 100% of its premiere audience in viewers (2.8mil), adults 18-49 (1.2/3), women 18-34 (1.8/4) and women 18-49 (1.5/3).

From 9-10:00PM, the combination of EVE and CUTS beat ABC's "Night Stalker" and WB's "Everwood" in women 18-34 (1.9/5).

FRIDAY - 9/30/05

FRIDAY NIGHT SMACKDOWN was third in its time period in adults 18-34 (1.4/5), behind only ABC and Fox. SMACKDOWN ranked first in men 18-34 (1.6/7) and was second in men 18-49 (1.6/6).

SMACKDOWN improved on the year-ago time period average in total viewers (+119%), adults 18-49 (+63%), adults 18-34 (+40%), men 18-49 (+220%) and men 18-34 (+167%).

Source: NTI (preliminary), week ending 10/2/2005 or as dated.

% change based on rating unless otherwise noted.

  [october 2005]  


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