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[10/07/05 - 12:00 AM]
The WB Thursday Achieves Its Best-Ever Performance in Men 18-34 and Men 18-49 for Second Consecutive Week

[via press release from The WB]

THE WB THURSDAY ACHIEVES ITS BEST-EVER PERFORMANCE IN MEN 18-34 AND MEN 18-49 FOR SECOND CONSECUTIVE WEEK

Burbank, CA October 7, 2005

�EVERWOOD� JOINS THE WB'S THURSDAY NIGHT PARTY WITH +240% YEAR-TO-YEAR GROWTH IN ADULTS 18-34 AND ADULTS 18-49 AS �SMALLVILLE� RANKS #1 IN ITS TIME PERIOD AMONG MEN 18-34 AND #2 IN ADULTS 18-34, PERSONS 12-34 AND MEN 12-34

�EVERWOOD� RANKS #3 IN ITS TIME PERIOD AMONG WOMEN 18-34 AND WOMEN 12-34

THE WB IS #3 FOR THURSDAY IN ALL 18-34 AND 12-34 DEMOS AND SCORES +167% GAINS OVER THE PARALLEL WEEK LAST SEASON IN ADULTS 18-34

The WB's Thursday lineup built on its outstanding opening performance last week again achieving THE NETWORK'S ALL-TIME BEST-EVER THURSDAY RATINGS among men 18-34 (2.5/8) and men 18-49 (2.2/6) and its highest ratings in adults 18-49 (2.2/6) since October 2001. Among adults 18-34 (2.4/7), persons 12-34 (2.2/7) and women 18-49 (2.1/5), The WB achieved its best Thursday ratings since January 2003.

EVERWOOD achieved tremendous year-to-year gains compared to the parallel week last year in all key demos, including +240% in adults 18-34 (1.7/5), +240% in adults 18-49 (1.7/4) and +220% in persons 12-34 (1.6/5) as well as +239% in total viewers (4 million). Impressively, EVERWOOD, which was #3 in its time period among women 18-34 and women 12-34, showed greater gains in male demos (+250% in men 18-34), despite going up against a baseball playoff game on Fox.

EVERWOOD also established itself as a winner on Thursday compared to its first outing this season with +31% gains among adults 18-34 and adults 18-49 as well as +23% in persons 12-34 and +15% in total viewers.

SMALLVILLE, in its second week on Thursday, again established itself as a major player on the night. SMALLVILLE WON ITS TIME PERIOD, RANKING #1 in men 18-34 and was #2, defeating �Joey� and �Will and Grace� on NBC, �Alias� on ABC, �Everybody Hates Chris� on UPN and baseball on Fox, in adults 18-34 (3.0/10), persons 12-34 (2.8/9) and men 12-34 (3.0/11) and was #3 in women 18-34 (2.6/8) and women 12-34 (2.6/8). SMALLVILLE improved its time period over the parallel week last season in all 18-34, 18-49 and 12-34 demos, including +131% in adults 18-34, +86% in adults 18-49 and +115% in persons 12-34, as well as +87% in total viewers (5.9 million).

For the night, the record-breaking WB lineup, was #3 across all 18-34 and 12-34 demos from 8-10 p.m. and built over the parallel week in all 18-34, 18-49 and 12-34 demos, including +167% in adults 18-34 (2.4/7), +144% in adults 18-49 (2.2/6) and persons 12-34 (2.2/7) as well as +129% in total viewers (4.9 million).





  [october 2005]  
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· ALIAS (ABC)
· EVERWOOD (WB)
· EVERYBODY HATES CHRIS (CW)
· JOEY (NBC)
· SMALLVILLE (CW)
· WILL & GRACE (NBC)





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