or


[10/14/05 - 12:00 AM]
The WB Thursday Is on a Roll
[via press release from The WB]

THE WB THURSDAY IS ON A ROLL

Burbank, CA October 14, 2005

�SMALLVILLE� AND �EVERWOOD� COMBO CHALK UP ANOTHER WEEK OF OUTSTANDING GROWTH

�EVERWOOD� ACHIEVES ITS BEST RATINGS OF THE SEASON IN MEN 18-34 AND MEN 12-34 AND EQUALS ITS SEASON HIGH IN ADULTS 18-34, PERSONS 12-34, ADULTS 18-49 AND MEN 18-49

�EVERWOOD� MORE THAN DOUBLES THE TIME PERIOD OUTPUT OF THE PARALLEL WEEK LAST SEASON IN EVERY MAJOR DEMO INCLUDING +143% IN ADULTS 18-34

�SMALLVILLE� WINS ITS TIME PERIOD AMONG MEN 18-34 AND MEN 12-34, WHILE FINISHING #2 IN PERSONS 12-34 AND #3 AMONG ADULTS 18-34 AND ADULTS 18-49

Another Thursday another night of outstanding growth for The WB. The sizzling combination of SMALLVILLE and EVERWOOD grew over the parallel Thursday last season in every major demo, including +120% in adults 18-34 (2.2/7) and persons 12-34 (2.2/7), +110% in adults 18-49 (2.1/5) and +110% in total viewers (5 million). The WB's Thursday audience has grown in each of the three weeks it has aired this season.

EVERWOOD continues to thrive in its new time period, garnering its highest ratings of the season among men 18-34 (1.6/5), men 12-34 (1.4/5) and total viewers (4.2 million) and equaling its best output of the season among adults 18-34 (1.7/5), persons 12-34 (1.6/5), adults 18-49 (1.7/4) and men 18-49 (1.4/4).

The show is also living up to its promise by building its time period over the parallel week the previous season. EVERWOOD more than doubled the time period audience of the prior season (+177% in total viewers) as well as achieving triple-digit gains in every major demo, including +143% in adults 18-34 and adults 18-49 and +129% in persons 12-34.

SMALLVILLE again proved to be a major player in its new Thursday time period, ranking #1 in men 18-34 (3.3/12) and men 12-34 (3.2/11) as well as #2 among persons 12-34 (2.7/9) and men 18-49 (2.8/8) and #3 in adults 18-34 (2.7/9) and adults 18-49 (2.5/7).

SMALLVILLE improved its time period over the parallel week last season including +108% in adults 18-34 (2.7/9) and +79% in total viewers (5.9 million).

In addition to scoring its highest total viewer number of the season, The WB Thursday equaled its highest ratings among persons 12-34 (2.2/7) men 12-34 (2.3/8) and equaled its best ratings in men 12-34 (2.3/8) and women 18-49 (2.1/5). The WB was #3 for Thursday in persons 12-34 (2.2/7), #2 from 8-10 p.m. in men 18-34 (2.4/8) and men 12-34 (2.3/8) and #3 in adults 18-34 (2.2/7).





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· EVERWOOD (WB)
· SMALLVILLE (CW)




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