[10/19/05 - 12:00 AM]
NBC Universal Domestic Television Distribution's "Martha" Continues to Improve Time Periods from Coast to Coast

[via press release from NBC Universal Television Studio]




"Martha" Averaging More Than 2 Million Viewers Per Episode And Improving Time Periods In 15 of Nation's Top 20 Markets

New York, NY - October 19, 2005 - NBC Universal Domestic Television Distribution's new series "Martha" continues to improve time periods from coast to coast through its first five weeks in national syndication and is the highest-rated new one-hour launch in national syndication since "Dr. Phil."

The daytime series, which is averaging a 2.0 HH rating in the metered markets season-to-date, has improved local station time periods by more than 17% (vs. Oct. '04), according to Nielsen Media Research data. In the most recent national weekly (Oct. 3-9) ratings, "Martha" was up in all key demographics and in household ratings, gaining six percent in households, 25% in women 18-34 and 14% in women 18-49. Overall, "Martha" is improving time periods in 15 of the nation's top 20 markets through its first five weeks on the air.

Over the last week, a number of major markets have scored their best ratings with "Martha," including WXYZ-TV Detroit, which averaged a 6.0 HH rating on Monday, Oct. 17. On Thursday October 13, KCNC-TV Denver scored an all-time 3.2 HH rating, while on Friday Oct. 14 KDKA-TV Pittsburgh scored its best number thus far, a 3.9 HH rating. WEWS-TV Cleveland averaged a 5.0 on Monday and KMAX-TV Sacramento scored a 2.2 HH rating.

Top markets where "Martha" is raising ratings vs. Oct. '04 include:

WNBC-TV New York +122%
WMAQ-TV Chicago +24%
WCVB-TV Boston +23%
KNTV-TV San Francisco +50%
KXAS-TV Dallas +64%
WXIA-TV Atlanta +13%
WXYZ-TV Detroit +8%
KONG-TV Seattle +275%
KNXV-TV Phoenix +33%
KARE-TV Minneapolis +85%
WEWS-TV Cleveland +21%
WTVJ-TV Miami +150%
KCNC-TV Denver +144%
KMAX-TV Sacramento +33%
WESH-TV Orlando +64%

"Martha" is executive produced by Martha Stewart and Mark Burnett. Co-executive producer is Rob Dauber. The series is produced by Martha Stewart Living Omnimedia and distributed by NBC Universal Domestic Television Distribution to more than 98% of the country.

About NBC Universal Domestic Television Distribution
NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. The NBC Universal Television Distribution division is responsible for the global distribution of NBC Universal product to all forms of television throughout the world. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.

Current and upcoming first-run strip syndicated programming at NBC Universal Domestic Television Distribution includes Martha, Access Hollywood, Blind Date, The Jerry Springer Show, Maury and Starting Over. Current and upcoming first-run weekly syndicated programming includes The Chris Matthews Show, The George Michael Sports Machine, Rebecca's Garden, The Wall Street Journal Report with Maria Bartiromo, Your Total Health and the off-network distribution of Crossing Jordan, Fear Factor, Providence, Law & Order and many more series.

About Martha Stewart Living Omnimedia, Inc.
Martha Stewart Living Omnimedia, Inc. (NYSE: MSO) is a leading provider of original "how-to" information, inspiring and engaging consumers with unique lifestyle content and high-quality products. MSLO is organized into four business segments: Publishing, Television, Merchandising, and Internet/Direct Commerce. Martha Stewart Living Omnimedia, Inc. is listed on the New York Stock Exchange under the ticker symbol MSO.

About Mark Burnett Productions
Mark Burnett Productions (MBP) is a leading production company in the world of primetime non-fiction television. MBP revolutionized television with hits such as Eco-Challenge, Survivor, The Apprentice, The Contender and Rockstar:INXS. MBP also successfully reintroduced product placement as an integral part of each of its shows and has garnered a total of 24 Emmy nominations since 2001. Mark Burnett was listed as the #1 Most Valuable Player by TV Guide and in Time Magazine's Top 100 most influential people in the world today.

  [october 2005]  


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