or


[10/19/05 - 12:00 AM]
Philips to Sponsor Entire Hour of "60 Minutes" on Sunday, OcT. 23

[via press release from CBS]

PHILIPS TO SPONSOR ENTIRE HOUR OF "60 MINUTES" ON SUNDAY, OCT. 23

For the First Time in 60 MINUTES' History, a Sole Sponsor, Philips, Will Return Time to Programming to Allow More Time for Stories

For the first time in its 37-year history, 60 MINUTES will feature an exclusive advertiser, Philips, which will give back half of the program's commercial time to allow the news magazine's stories to run longer.

Under the arrangement, Philips will purchase all of the commercial time typically allotted to 60 MINUTES, but only use half the time for ads. The result will be longer stories and only half the usual commercials, with the first two stories airing uninterrupted. This unique sponsorship illustrates Philips "Sense & Simplicity" branding campaign. Philips is committed to delivering applications and solutions that are easy to experience, advanced, and designed around users.

Among those stories scheduled to be broadcast on this particular edition of 60 MINUTES are the nightmarish story of former Army Sgt. Robert Jenkins, whose Cold War-era desertion to North Korea turned into 40 years of captivity in the communist dictatorship, as well as a rare and candid interview with basketball legend Michael Jordan, and a report about musical savants whose impaired brains make living normally impossible but their musical prowess incredible.

"We chose to underwrite 60 MINUTES due to its simple, yet straightforward format," said Andrea Ragnetti, Chief Marketing Officer, Royal Philips Electronics. "By reducing commercials, we could actually help the show extend the length of the stories, thus simplifying and enhancing the viewing experience for the audience."

"CBS strives to offer its clients differentiation and uniqueness," said Jo Ann Ross, President, CBS Network Sales. "In 60 MINUTES Philips gets to solely sponsor a brand that has been top-of-mind for discerning viewers and decision makers for decades. We're pleased to be at the forefront of creative thinking in broadcast advertising, and to work with Philips on this deal and those yet to come."

"Selfishly speaking, this is a dream come true because we're getting more time to tell the stories that have made 60 MINUTES the most watched newsmagazine on television," said Jeff Fager, executive producer of 60 MINUTES. "It's also a bonus for the viewers, who will get to see longer stories with fewer interruptions. We're very pleased to be participating in this unique arrangement, and we look forward to other opportunities like it."

About Royal Philips Electronics:

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,100 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.

60 MINUTES, the CBS News magazine providing a blend of hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, began its 38th season in September and is the longest-running primetime broadcast and the most watched one in television history. 60 MINUTES has been the Number One program for the season five times -- a feat only matched by television legends "All in the Family" and "Cosby." It also has finished among Nielsen's top-10 programs a record 23 consecutive seasons. 60 MINUTES finished the 2004-05 season with an average of 14 million viewers -- the highest for any news program.

www.cbsnews.com/60minutes





  [october 2005]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)





[10/16/17 - 12:21 PM]
Investigation Discovery and Time Inc. Productions Announce Premiere of New Season of "People Magazine Investigates"
Season two debuts Monday, November 6 at 10:00/7:00c.

[10/16/17 - 11:35 AM]
Comedian and Writer Wyatt Cenac to Star in Comedic Docu-Series Examining Hot-Button Issues, Debuting on HBO in Spring 2018
The half-hour late-night docu-series will take a satirical look at social and cultural issues from Cenac's unique perspective.

[10/16/17 - 11:00 AM]
History Honors Veterans Day with New Episodes of "The Warfighters" from Executive Producer Peter Berg on Nov. 11
"The Warfighters" premieres with four back-to-back new episodes on Saturday, November 11 beginning at 8:00/7:00c.

[10/16/17 - 10:02 AM]
TNT Launches New Psychological Thriller "The Alienist" Jan. 22
Set in 1896 amidst a backdrop of vast wealth, extreme poverty and technological innovation, this psychological thriller stars Daniel Brühl, Luke Evans, Dakota Fanning and Brian Geraghty.

[10/16/17 - 09:35 AM]
Guest Line-Up Announced for "The Daily Show Undesked Chicago 2017: Let's Do This Before It Gets Too Damn Cold" Including Common, Arne Duncan and Curtis Toler, Lena Waithe and Vic Mensa
As previously announced, "The Daily Show Presents: The Donald J. Trump Presidential Twitter Library," which made its debut in New York City in June, will open in Chicago this weekend.

[10/16/17 - 09:15 AM]
A&E Network to Premiere Six-Part Limited Series "Who Killed Tupac?" on Tuesday, November 21 at 9PM ET/PT
The series follows famed civil rights attorney Benjamin Crump as he conducts, for the first time ever, a no-stone-unturned investigation twenty years after the death of the dynamic and influential rapper and actor.

[10/16/17 - 09:07 AM]
National Geographic Acquires Cable Syndication Rights of NBCUniversal's "Running Wild with Bear Grylls"
The network also has the first option to air additional seasons of the series produced by Bear Grylls Ventures and Electus, should they be greenlit by NBC.

[10/16/17 - 09:06 AM]
Hotel Expert Anthony Melchiorri Checks-in to the World's Most "Extreme Hotels"
In Travel Channel's new series "Extreme Hotels," premiering Sunday, November 19, Melchiorri explores unique and breathtaking accommodations in bucket-list locales.

[10/16/17 - 08:59 AM]
Hallmark Channel's 7th Annual Hero Dog Awards Premieres October 25
The "Oscars for Dogs" features a veritable galaxy of two-legged stars, including hosts James Denton and Beth Stern.

[10/16/17 - 08:20 AM]
Best of HBO International Series to Arrive on U.S. Service in December
Beginning in December, two series from each of the regions will arrive on the U.S. streaming services HBO GO and HBO NOW as well as HBO On Demand.

[10/16/17 - 08:16 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Powers Another NBC Victory
Plus: CBS gets a boost to its lineup with a primetime NFL overrun.

[10/16/17 - 07:21 AM]
HGTV's "Property Brothers at Home: Drew's Honeymoon House" Premieres on Wednesday, Nov. 22, at 9 p.m. ET/PT
The five-episode series will follow the Scott brothers as they complete a massive renovation of the couple's first home together in Los Angeles.

[10/15/17 - 09:02 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Demos
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[10/15/17 - 08:56 AM]
"Saturday Night Live" Generates Season Highs & the Show's 2nd Strongest Week 3 Metered-Market Rating in 6 Years
NBC spins the numbers for Saturday, October 14.

[10/14/17 - 08:21 AM]
Friday's Broadcast Ratings: CBS Takes Home Victory in Viewers, Demos
The Eye's trio of dramas top the night in both categories.