or


[10/19/05 - 12:00 AM]
Philips to Sponsor Entire Hour of "60 Minutes" on Sunday, OcT. 23

[via press release from CBS]

PHILIPS TO SPONSOR ENTIRE HOUR OF "60 MINUTES" ON SUNDAY, OCT. 23

For the First Time in 60 MINUTES' History, a Sole Sponsor, Philips, Will Return Time to Programming to Allow More Time for Stories

For the first time in its 37-year history, 60 MINUTES will feature an exclusive advertiser, Philips, which will give back half of the program's commercial time to allow the news magazine's stories to run longer.

Under the arrangement, Philips will purchase all of the commercial time typically allotted to 60 MINUTES, but only use half the time for ads. The result will be longer stories and only half the usual commercials, with the first two stories airing uninterrupted. This unique sponsorship illustrates Philips "Sense & Simplicity" branding campaign. Philips is committed to delivering applications and solutions that are easy to experience, advanced, and designed around users.

Among those stories scheduled to be broadcast on this particular edition of 60 MINUTES are the nightmarish story of former Army Sgt. Robert Jenkins, whose Cold War-era desertion to North Korea turned into 40 years of captivity in the communist dictatorship, as well as a rare and candid interview with basketball legend Michael Jordan, and a report about musical savants whose impaired brains make living normally impossible but their musical prowess incredible.

"We chose to underwrite 60 MINUTES due to its simple, yet straightforward format," said Andrea Ragnetti, Chief Marketing Officer, Royal Philips Electronics. "By reducing commercials, we could actually help the show extend the length of the stories, thus simplifying and enhancing the viewing experience for the audience."

"CBS strives to offer its clients differentiation and uniqueness," said Jo Ann Ross, President, CBS Network Sales. "In 60 MINUTES Philips gets to solely sponsor a brand that has been top-of-mind for discerning viewers and decision makers for decades. We're pleased to be at the forefront of creative thinking in broadcast advertising, and to work with Philips on this deal and those yet to come."

"Selfishly speaking, this is a dream come true because we're getting more time to tell the stories that have made 60 MINUTES the most watched newsmagazine on television," said Jeff Fager, executive producer of 60 MINUTES. "It's also a bonus for the viewers, who will get to see longer stories with fewer interruptions. We're very pleased to be participating in this unique arrangement, and we look forward to other opportunities like it."

About Royal Philips Electronics:

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is one of the world's biggest electronics companies and Europe's largest, with sales of EUR 30.3 billion in 2004. With activities in the three interlocking domains of healthcare, lifestyle and technology and 161,100 employees in more than 60 countries, it has market leadership positions in medical diagnostic imaging and patient monitoring, color television sets, electric shavers, lighting and silicon system solutions. News from Philips is located at www.philips.com/newscenter.

60 MINUTES, the CBS News magazine providing a blend of hard-hitting investigative reports, interviews, feature segments and profiles of people in the news, began its 38th season in September and is the longest-running primetime broadcast and the most watched one in television history. 60 MINUTES has been the Number One program for the season five times -- a feat only matched by television legends "All in the Family" and "Cosby." It also has finished among Nielsen's top-10 programs a record 23 consecutive seasons. 60 MINUTES finished the 2004-05 season with an average of 14 million viewers -- the highest for any news program.

www.cbsnews.com/60minutes





  [october 2005]  
S
M
T
W
T
F
S
      


· 60 MINUTES (CBS)











[10/01/14 - 04:44 PM]
TV Land Orders Two New Comedies, "Impastor" and "Teachers," To Series
Both series will premiere on the cable channel in 2015.

[10/01/14 - 04:36 PM]
A Roloff Wedding Wraps Up the Most Watched Season Ever of "Little People, Big World" with 1.9M P2+ Viewers
TLC spins the numbers for Tuesday, September 30.

[10/01/14 - 03:15 PM]
"MasterChef Junior" Moves to Tuesdays
Newcomer "Utopia" will now only air once a week: Fridays at 8:00/7:00c.

[10/01/14 - 02:41 PM]
E! Reunites the Most Outrageous Patients When "Botched Reunion: Show & Tell" Airs Sunday, October 26 and Monday, October 27 at 10:00PM ET/PT
Maria Menounos hosts the two-part special, in which Paul Nassif and Terry Dubrow reunite to look back at the nationwide success of the first season and welcome some of their most outrageous patients.

[10/01/14 - 01:53 PM]
NFL and DIRECTV Extend NFL SUNDAY TICKET in New Multi-Year Deal
The new agreement also expands DIRECTV's rights to stream NFL SUNDAY TICKET live on mobile devices and via broadband, known as NFL SUNDAY TICKET.TV, as previously announced.

[10/01/14 - 01:01 PM]
AMC Revolutionary War Drama "Turn: Washington's Spies" Begins Production on Second Season
The show will film in and around Richmond, Virginia, including at two historic locations in Williamsburg; Colonial Williamsburg's Historic Area and on the campus of the College of William & Mary.

[10/01/14 - 12:12 PM]
ESPN Extends Dick Vitale's Contract Through 2016-17
Vitale will call some of the season's top games across ESPN networks, including regular-season action primarily on ESPN and ESPN2 and the Men's Final Four for ESPN International.

[10/01/14 - 11:05 AM]
Celebrate the Holidays with "CMA Country Christmas" Hosted by Jennifer Nettles
The special, which features Jennifer Nettles hosting for the fifth year, airs this holiday season on the ABC Television Network.

[10/01/14 - 11:04 AM]
ABC to Encore "Once Upon a Time" Premiere This Sunday, Push "AFHV" Return by One Week
Look for season 25 of "America's Funniest Home Videos" to now launch on Sunday, October 12 at 7:00/6:00c.

[10/01/14 - 11:00 AM]
FX Networks Orders Comedy Pilot "Pariah"
Comedian Bill Burr stars in the project, about a volatile TV personality who is exiled from show business and forced to navigate society as a man with no apparent skills.

[10/01/14 - 10:49 AM]
Holidays at Food Network Get Even Sweeter with New Series "Holiday Baking Championship"
Hosted by Bobby Deen, the series premieres Sunday, November 9 at 9:00/8:00c on the cable channel.

[10/01/14 - 10:14 AM]
National League Division Series Presented by Budweiser Coverage Begins Friday, Oct. 3 on FOX Sports 1 & FOX Deportes
This week, MLB postseason coverage comes to FOX Sports 1 for the first time as America's new sports network is scheduled to televise up to eight games of the National League Division Series.

[10/01/14 - 10:14 AM]
ESPN's Audience up for Fiscal Year; U.S. Networks also Rise as a Group
ESPN spins the numbers for the fiscal year to date.

[10/01/14 - 10:14 AM]
"Tosh.0" to Debut Family-Friendly Episode Tuesday, October 7 at 10 p.m. on Comedy Central
"Comedy isn't about being clean or dirty, it's about appealing to as wide an audience as possible so I can sell more tickets to my stand-up shows," said Tosh.

[10/01/14 - 10:07 AM]
AMC to Debut "Better Call Saul" Music Video This Sunday, October 5 at 7:15pm ET/PT During the Final Night of The "Breaking Bad" Binge
The song is performed by country artist Junior Brown.