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[10/19/05 - 12:00 AM]
The WB Tuesday Reaches New Heights

[via press release from The WB]

THE WB TUESDAY REACHES NEW HEIGHTS

Burbank, CA October 19, 2005

POWERHOUSE LINEUP IMPROVES TUESDAY NIGHT YEAR-TO-YEAR IN ADULTS 18-34 AND SCORES SEASON RECORDS AMONG ADULTS AND WOMEN 18-34 AND WOMEN 18-49

�GILMORE GIRLS� AND �SUPERNATURAL� BOTH ACHIEVE HIGHEST RATINGS OF THE SEASON AMONG ADULTS 18-34 AND WOMEN 18-34

�GILMORE GIRLS� IS #1 IN ITS TIME PERIOD AMONG PERSONS 12-34, WOMEN 18-34 AND WOMEN 12-34 AND #1 FOR THE NIGHT AMONG TEENS AND FEMALE TEENS

�GILMORE GIRLS� IMPROVES OVER THE PARALLEL WEEK LAST SEASON AND THE PREVIOUS WEEK IN ALL 18-34 AND 18-49 DEMOS

�SUPERNATURAL� ACHIEVES TIME-PERIOD, YEAR-TO-YEAR GROWTH IN ADULTS 18-34, ALL MALE DEMOS AND TOTAL VIEWERS (5 MILLION)

Another week, another success story for The WB Tuesday. Signature series GILMORE GIRLS and freshman phenom SUPERNATURAL both reached their highest ratings levels of the season in adults and women 18-34 and scored year-to-year gains for their respective time periods.

The formidable combination achieved growth over the parallel Tuesday last season in adults 18-34 (2.9/9), adults 18-49 (2.5/7), women 18-49 (3.4/8), men 18-34 (1.8/6), men 12-34 (1.7/6), men 18-49 (1.6/5) and total viewers (5.5 million). The two series combined to achieve gains over the previous week in all 18-34 demos.

GILMORE GIRLS led off the night scorings its highest ratings yet this season among adults 18-34 (3.2/10), women 18-34 (4.7/13), adults 18-49 (2.8/8) and women 18-49 (4.1/11). For GILMORE GIRLS it was its second-highest ratings season-to-date in persons 12-34 (2.9/10) and in men 18-34 (1.6/6) and men 18-49 (1.5/5).

SUPERNATURAL also chalked up its highest ratings of the season in adults 18-34 (2.6/7) and women 18-34 (3.1/8) and second-highest number yet in persons 12-34 (2.5/7), men 18-34 (2.1/7) and men 12-34 (2.0/6).

GILMORE GIRLS also excelled vs. network competition placing #1 in its time period among persons 12-34 (2.9/10), women 18-34 (4.7/13) and women 12-34 (4.5/13) and #2 among adults 18-34 (3.2/10) as well as #1 for the night among teens (2.4/8) and female teens (3.9/13). GILMORE GIRLS paced ahead of the parallel week last season in all 18-34 and 18-49 demos, including +10% in adults 18-34 and +12% in adults 18-49. The show also scored a year-to-year gain of +8% in total viewers (6.1 million). Compared to the previous week, GILMORE GIRLS improved across the 18-34 and 18-49 demos, including +19% in adults 18-34.

SUPERNATURAL improved its time period over the parallel week last season in adults 18-34, adults 18-49, all male demos, including +62% in men 18-34, and +11% in total viewers (5 million). SUPERNATURAL was #2 in its time period among men 12-34, #3 in men 18-34 and #1 among teens (2.2/7) and female teens (2.5/9).

For the night, The WB was #2 in adults 18-34 (2.9/9), persons 12-34 (2.7/8), women 18-34 (3.9/10) and women 12-34 (3.7/10), #3 in men 18-34 (1.8/6) and men 12-34 (1.7/6) and #1 in teens (2.3/8) and female teens (3.2/11).





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· GILMORE GIRLS (CW)
· SUPERNATURAL (CW)











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