or


[10/19/05 - 12:00 AM]
We's New Original Special 'Holiday Home Invasion' to Premiere November 22 and Air Throughout Holiday Season

[via press release from WE: Women's Entertainment]

WE's New Original Special 'Holiday Home Invasion' to Premiere November 22 and Air Throughout Holiday Season

Capital One, Pillsbury Ready to Bake! Cookies and BISSELL SpotBotTM to Sponsor

One-Hour Special Celebrates the Transformation of an Average American Home Into a Holiday Wonderland

NEW YORK, NY, October 19, 2005 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, will transform an average American home into a festive holiday wonderland in its new original special, Holiday Home Invasion. Adding to the network's growing slate of original programming, this one-hour special will document WE's skilled team of decorators, carpenters and chefs as they give the Calva family's home an over-the-top holiday makeover complete with garland, sweets, trees and all the trimmings. Holiday Home Invasion premieres Monday, November 22 at 10 pm ET and will air throughout the holiday season.

Capital One, Pillsbury Ready to Bake! Cookies and BISSELL SpotBot have signed on as official sponsors of the show. As part of their sponsorship package, each advertiser will receive tagged tune-ins, 30-second spots and billboards.

"Holiday Home Invasion is a fun, seasonal special that is in-line with our ongoing commitment to original programming," said Kim Martin, Executive Vice President and General Manager of WE. "We want to provide our viewers with entertaining shows that they can take something away from. In this case, it's great holiday home decorating tips. This special is a perfect fit for WE and complements our already stellar line up of series, specials and documentaries, as well as popular movies."

"With Holiday Home Invasion, WE offers sponsors the chance for product integration into a program that speaks to a viewer that is the decision-maker in home decorating and holiday design," said Arlene Manos, President, Rainbow National Network Advertising Sales. "This one-time special is another example of how WE is providing additional branding opportunities to advertisers that cross-over from traditional marketing."

Sponsors of Holiday Home Invasion will be weaved into the show through specialized product integration. One episode will feature the design crew using the BISSELL SpotBot to clean up a newly renovated home. In another episode, the design crew makes Pillsbury Ready to Bake! Cookies. The sponsors will also be included in online interactive content on www.we.tv , and will be featured on the network through 30-second spots, tagged tune-ins, and billboards.

In this new special, WE's team of holiday home invaders transforms the Calva family's ordinary California home into an extravagant holiday playland with tree decorations, delectable goodies and a lighting display that would make Clark Griswald green with envy. Along the way, viewers will learn the inside scoop on how to create these festive decorations and delicacies in their own home.

Holiday Home Invasion is produced by Martin-Calvert Productions.

Today's announcement comes on the heels of successful summer ratings for WE. The network's ratings increased by +50% from Summer '04 to Summer '05, making it the #4 network for Prime ratings growth. 70% of WE's top 10 rated telecasts in the 04-05 season, aired from Jun-05 to Aug-05, and 70% of WE's top 10 rated telecasts for Summer 2005 were original programs (Bridezillas & American Princess). WE was a top 10 network for growth and rank among ad supported networks for W18-49 & W25-54 VPVH levels during Prime in Summer '05. In addition, in 2005 to date, 7 of the network's Top 10 telecasts were originals for WE, compared to 0 in 2004.

**Source: Nielsen Media Research, 05/31/04 - 08/29/04 vs. 05/30/05 - 08/28/05; Prime M-Su 8p-11p Telecasts; 04-05 Season 9/27/04-9/25/05. WE Total Day M-Su 10a-5a, 12/29/03-10/9/04 compared to 12/27/04-10/9/05

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.





  [october 2005]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/03/25 - 02:17 PM]
ESPN's Record-Setting '25 MLB Wild Card Series
Across eight games, the MLB Wild Card Series is averaging 4.4 million viewers, up 65% from last year.

[10/03/25 - 12:37 PM]
BET+ Sets October 23 Premiere for "Carl Weber's The Family Business" Season 6
The 10-episode season will premiere with two episodes, followed by one episode weekly, with the finale on Thursday, December 18.

[10/03/25 - 12:07 PM]
"Dancing with the Stars" Continues to Shatter Records - Growing Two Weeks in a Row Since Season Premiere for First Time Since 2005
Plus: "High Potential" hit a season high in Total Viewers (4.24 million), growing by double digits over the show's comparable third episode from last fall.

[10/03/25 - 10:57 AM]
Legends, Champions and Icons of October Highlight FOX Sports' Postseason Broadcaster Lineup
FOX Sports begins its Postseason coverage Saturday, October 4 at 4:00 PM ET on FOX, FOX Deportes, the FOX Sports App and FOX One as the New York Yankees face the Toronto Blue Jays.

[10/03/25 - 10:05 AM]
All-New Season of "Gold Rush" Returns with High-Stake Risks and Land Fury on Friday, November 7 at 8PM ET/PT on Discovery
With only a few short months to mine, top bosses and rising underdogs collide in a race to claim new ground, move more dirt, and strike it rich.

[10/03/25 - 09:12 AM]
FOX Nation Secures Exclusive U.S. Rights to Docuseries "Elizabeth Taylor: Rebel Superstar"
The acclaimed series will make its anticipated U.S. debut on FOX Nation on Monday, October 6.

[10/03/25 - 08:02 AM]
TNT Sports to Be Exclusive Home of 2025 NLDS & NLCS
Both best-of-five NLDS series begin Saturday, October 4.

[10/03/25 - 08:01 AM]
TNT Sports Sets BIG EAST Men's College Basketball Schedule for Inaugural 2025-26 Season
TNT Sports' regular season BIG EAST men's basketball schedule will feature 40 appearances by St. John's, UConn, Creighton, Xavier, and Marquette, programs that each clinched berths in last season's NCAA Men's Tournament.

[10/03/25 - 07:01 AM]
Video: "27 Nights" - Official Trailer - Netflix
When a woman is admitted by her daughters to a psychiatric clinic for her carefree ways, an expert must judge if she is ill or simply wants to enjoy life.

[10/03/25 - 04:01 AM]
Video: "Steve" - Official Trailer #2 - Netflix
Over one intense day, the devoted head teacher of a last-chance reform school strives to keep his students in line while facing pressures of his own.

[10/03/25 - 03:02 AM]
Miguel Herran Will Play Poli Diaz in "El Porto the Vallecas," the New Film by Daniel Calparsoro for Netflix
Inspired by true events, the film follows the life of Policarpo "Poli" Díaz (Miguel Herrán), a young man from Vallecas who, despite a childhood marked by poverty and family violence, became a boxing legend in 1980s Spain, even fighting for the world lightweight title.

[10/03/25 - 03:01 AM]
Netflix Honors Jane Goodall with Posthumous Release of "Famous Last Words" Docuseries Following Her Passing
The series showcases reflective interviews with some of the world's most influential cultural figures, who agreed to sit down and discuss their legacy, and give their final words, with the understanding that it would only be shared with the world after they passed.

[10/02/25 - 04:09 PM]
ESPN Delivers the Most-Watched WNBA Semifinals Ever
Game 5 between the Indiana Fever and the Las Vegas Aces averaged 1.8 million viewers, peaking at 2.1 million.

[10/02/25 - 03:01 PM]
Video: "Twisted Wonderland" - Trailer - Disney+
Your favorite villains reimagined in ways you've never dared to dream.

[10/02/25 - 02:51 PM]
ESPN's Record-Setting Day One of MLB Wild Card Series
Coverage of Red Sox versus Yankees averaged 6.5 million viewers, peaking at 9.9 million.