[10/20/05 - 12:00 AM]
TBS Movie Extra to Air Opening Sequence from Columbia Pictures' Highly Anticipated Sequel the Legend of Zorro

[via press release from TBS]

TBS MOVIE EXTRA to Air Opening Sequence from Columbia Pictures� Highly Anticipated Sequel The Legend of Zorro

First 6� Minutes of Film to Air Exclusively on TBS Following the Conclusion of The Mask of Zorro on Thursday, Oct. 27

The Legend of Zorro Starring Antonio Banderas and Catherine Zeta-Jones, Hits Theaters Nationwide on Oct. 28

Turner Entertainment and Columbia Pictures are joining forces to present TBS viewers a first look at the studio�s highly anticipated sequel The Legend of Zorro, which opens nationwide on October 28. On Thursday, Oct. 27, TBS MOVIE EXTRA will air the first 6� minutes of the film following the conclusion of the The Mask of Zorro, which airs on the network at 8 p.m. (ET/PT). TBS MOVIE EXTRA�s presentation will also include a segment featuring interviews with stars Antonio Banderas and Catherine Zeta-Jones. In addition, the exclusive content will be introduced by the film�s director Martin Campbell.

The partnership will also include promotional tune-in spots and on-air advertising. Additionally, an online component with AOL adds to the depth of the partnership. Tune-in messages for the TBS MOVIE EXTRA night of the swashbuckling hero will be promoted on AOL Moviefone beginning Oct. 24. The 6 � minute piece will also be available on AOL Moviefone for a two week period following its airing on TBS MOVIE EXTRA.

Antonio Banderas and Catherine Zeta-Jones are reunited with director Martin Campbell in Columbia Pictures and Spyglass Entertainment�s passionate epic adventure The Legend of Zorro as the swashbuckling crusader embarks on the most dangerous mission of his life.

After fighting to help California become the 31st state of the Union, Zorro (Banderas) must live up to the promise he made his wife Elena (Zeta-Jones) � to give up his secret identity and live a normal life as Alejandro de la Vega. When he hesitates, it threatens to tear them apart.

Now, the same forces that conspired to keep California from becoming part of the United States are plotting to unleash a threat that has been 500 years in the making � a threat that could change the course of history forever.

And only Zorro can stop it.

�TBS represents a powerful environment with an engaged, movie-going audience for studios to creatively market their latest blockbuster releases,� said Linda Yaccarino, executive vice president, Turner Entertainment Ad Sales and Marketing. �The partnership with Columbia Pictures is the latest example of how we successfully collaborate with top studios to develop marketing partnerships that promote a movie and engage the consumer well beyond a trailer.�

�By providing a glimpse of the opening moments of The Legend of Zorro at the end of our telecast of The Mask of Zorro, we�re giving TBS�s audience a special added bonus,� said Ken Schwab, senior vice president of programming for TBS and sister network TNT. �This unique arrangement demonstrates how the network is able to leverage its extensive library of movie comedies in new and exciting ways.�

�What better way to wet the audience�s appetite than seeing The Mask of Zorro and then getting a special sneak peek at its even more exciting sequel,� said Geoffrey Ammer, President of Worldwide Marketing for the Columbia TriStar Motion Picture Group. �And we�d like to thank our friends at TBS for making it possible.�

Columbia Pictures, part of the Columbia TriStar Motion Picture Group, is a Sony Pictures Entertainment company. Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE�s global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in 67 countries. Sony Pictures Entertainment can be found on the World Wide Web at http://www.sonypictures.com.

TBS MOVIE EXTRA provides viewers with a front-row seat to the entertainment business, with the added strength of Extra's comprehensive, innovative coverage of the entertainment industry, and its leadership in celebrity journalism and breaking news. Each week, during breaks in the movie, Mike Siegel and Extra anchor Dayna Devon provide eye-popping coverage of the stars, take viewers to the sets of major films and television shows, report on major music projects and concerts, and cover all of Hollywood's backstage happenings. TBS MOVIE EXTRA airs on Thursdays during primetime and is one of four movie showcases currently featured on TBS.

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; original comedy series and specials, like the upcoming Daisy Does America and Earth to America!; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

  [october 2005]  

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