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[10/20/05 - 12:00 AM]
Top Model Struts Its Way to First in Adults and Women 18-34 and Women 18-49

[via press release from UPN]

�TOP MODEL� STRUTS ITS WAY TO FIRST IN ADULTS AND WOMEN 18-34 AND WOMEN 18-49

�TOP MODEL� Delivers Its Best Adult 18-34 Ratings of the Cycle With Double Digit Growth Over a year Ago

VERONICA MARS Scores Its Best Ratings Ever In Key Demos

� AMERICA'S NEXT TOP MODEL ranked first in its time period in adults 18-34 (3.2/10), women 18-34 (4.7/14) and women 18-49 (3.8/10).

� TOP MODEL scored its best ratings of the cycle in adults 18-34

� TOP MODEL posted big gains versus the year ago time period in adults 18-49 (+13%), adults 18-34 (+28%), women 18-34 (+12%) and women 18-49 (+12%).

� At 9PM VERONICA MARS scored its best ratings ever in women 18-34 (2.8/7) and women 18-49 (2.0/5) and hit season-highs in adults 18-49 (1.5/3).

� VERONICA MARS had strong week-to-week growth across key demos including +47% in women 18-34 and +18% in women 18-49.

� VERONICA MARS beat an original "Related" on the WB in all key adult and female demo breaks.

� From 8-10PM UPN ranked second in women 18-34 (3.8/10) behind only ABC and was third, ahead of NBC and the WB, in adults 18-34 (2.5/7).

� From 8-10PM UPN posted strong gains versus the year-ago time period in adults 18-34 (+19%) and women 18-34 (+9%).

Source: NTI 10/19/05

[EDITOR'S NOTE: What follows is the afternoon update with the final national Nielsen ratings.]

�TOP MODEL� STRUTS ITS WAY TO FIRST IN ADULTS AND WOMEN 18-34 AND WOMEN 18-49

�TOP MODEL� Delivers Its Best Adult 18-34 Ratings of the Cycle With Double Digit Growth Over a year Ago

VERONICA MARS Scores Its Best Ratings Ever In Key Demos

� AMERICA'S NEXT TOP MODEL ranked first in its time period in adults 18-34 (3.2/10), women 18-34 (4.8/14) and women 18-49 (3.9/10).

� TOP MODEL scored its best ratings of the cycle in adults 18-34

� TOP MODEL posted big gains versus the year ago time period in adults 18-49 (+13%), adults 18-34 (+28%), women 18-34 (+14%) and women 18-49 (+15%).

� At 9PM VERONICA MARS scored its best ratings ever in women 18-49 (2.0/4) and matched series highs in women 18-34 (2.6/6) and adults 18-49 (1.4/3).

� VERONICA MARS had strong week-to-week growth across key demos including +37% in women 18-34 and +18% in women 18-49.

� VERONICA MARS beat an original "Related" on the WB in all key adult and female demo breaks.

� From 8-10PM UPN ranked second in women 18-34 (3.7/10) behind only ABC and was third, ahead of NBC and the WB, in adults 18-34 (2.5/7).

� From 8-10PM UPN posted strong gains versus the year-ago time period in adults 18-34 (+19%) and women 18-34 (+6%).

Source: Final NTI 10/19/05





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· AMERICA'S NEXT TOP MODEL (VH1)
· RELATED (WB)
· VERONICA MARS (HULU)





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