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[10/21/05 - 12:00 AM]
The WB Thursday Again Proves to Be Television's Best Scheduling Move of the Season

[via press release from The WB]

THE WB THURSDAY AGAIN PROVES TO BE TELEVISION'S BEST SCHEDULING MOVE OF THE SEASON

Burbank, CA October 21, 2005

THE WB ACHIEVES ITS HIGHEST THURSDAY RATINGS IN THE HISTORY OF THE NETWORK AMONG MEN WHILE �SMALLVILLE� IS #1 IN MEN 18-34 FOR THE FOURTH CONSECUTIVE WEEK AND RANKS #2 AMONG ADULTS 18-34, PERSONS 12-34 AND MEN 18-49

�SMALLVILLE� SETS THURSDAY NIGHT AND TIME PERIOD RECORDS

�EVERWOOD� SCORES SEASON BEST AMONG PERSONS 12-34, WOMEN 18-34 AND WOMEN 12-34 AND IS #3 ACROSS THE 18-34 AND 12-34 DEMOS

BOTH SERIES DELIVER TREMENDOUS GAINS COMPARED TO THE PARALLEL WEEK LAST SEASON

The WB Thursday continues to establish itself as the best scheduling move made by any network this season. The aggressive move of the two signature series, SMALLVILLE and EVERWOOD, to build a beachhead on one of television's toughest nights again paid major dividends and achieved THE WB'S BEST-EVER RATINGS IN MEN 12-34 (2.4/8) AND EQUALED THE NETWORK HIGH IN MEN 18-49 (2.2/6).

SMALLVILLE has consistently been one of the winners on the night this season, achieving a #1 rank in men 18-34 (3.5/12) for the fourth time in as many weeks this season. The super series also placed #1 in men 12-34 (3.6/12) and #2 among adults 18-34 (3.1/10), persons 12-34 (3.1/10) and men 18-49 (3.3/10).

SMALLVILLE set new WB Thursday records in males 12-34 (3.6/12) and men 18-49 (3.3/10) and equaled the all-time high in men 18-34 (3.5/12). SMALLVILLE also set new Thursday time period records in persons 12-34 (3.1/10), adults 18-49 (2.9/8) and total viewers (6.4 million), while delivering the time period record in adults 18-34 (3.1/10). The show built sharply week-to-week across all demos, and continues to more than double the time period deliveries of a year ago in adults 18-34, adults 18-49 and persons 12-34.

EVERWOOD scored season high deliveries in women 12-34 (2.0/6), female teens (2.3/8), teens 12-17 (2.0/7) and male teens (1.7/6), and equaled its season highs in persons 12-34 (1.6/5) and women 18-34 (2.0/5). The show ranked #3 in its time period across all 12-34 and 18-34 demos, as well as women 18-49. EVERWOOD has also improved the time period tremendously, growing over the parallel night a year ago by +114% in adults 18-34 and +150% in adults 18-49.

The WB Thursday achieved triple-digit growth across nearly every key demo, including +156% in adults 18-34, +118% in persons 12-34 and +120% in adults 18-49. The network ranked #2 on the night in men 12-34 (2.4/8) and was #3 on the night in adults 18-34 (2.3/7), women 18-34 (2.3/6), men 18-34 (2.2/7), persons 12-34 (2.4/7), females 12-34 (2.4/7), adults 18-49 (2.2/6) and men 18-49 (2.2/6).





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· EVERWOOD (WB)
· SMALLVILLE (CW)





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