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[10/25/05 - 12:00 AM]
30-Week Delivery Streak Extends Adult Swim's #1 Ranking Among Adults 18-24

[via press release from Cartoon Network]

30-Week Delivery Streak Extends Adult Swim�s #1 Ranking Among Adults 18-24

Adult Swim Also Captures #1 Ranking for Adults 18-34, Men 18-34 Delivery, Ratings Among Ad-Supported Cable

Providing a much-needed humor break from all the sports and weather programming last week, Adult Swim hit a 30-week milestone as the #1 network among ad-supported basic cable for total day delivery of adults 18-24 and men 18-24, according to Nielsen Media Research. The late-night animation block also led basic cable total day delivery for adults 18-34 and men 18-34. Additionally, Adult Swim ranked #5 overall among ad-supported cable networks for delivery of adults 18-49.

Highlights of Adult Swim�s performance last week include the following:

ADULT SWIM (Monday-Thursday and Saturday, 11 p.m.-6 a.m.; Sunday, 10 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 350,000, with an average 0.5 rating.

- Adults 18-24 delivery totaled 221,000, with an average 0.8 rating.

- Men 18-34 delivery totaled 245,000, with an average 0.7 rating.

- Men 18-24 delivery totaled 161,000, with an average 1.1 rating.

- Adults 18-49 delivery totaled 483,000, with an average 0.4 rating.

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Monday-Thursday and Saturday from 11 p.m.-6 a.m. and Sunday from 10 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in over 88 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 10/17/05-10/23/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.





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