or


[10/25/05 - 12:00 AM]
Goldpocket Wireless Partners with NBC's Popular Weight-Loss Series "The Biggest Loser" to Deliver Diet and Wellness Tips to Its Mobile Subscribers

[via press release from NBC]

GOLDPOCKET WIRELESS PARTNERS WITH NBC'S POPULAR WEIGHT-LOSS SERIES "THE BIGGEST LOSER" TO DELIVER DIET AND WELLNESS TIPS TO ITS MOBILE SUBSCRIBERS

GOLDPOCKET WIRELESS PARTNERS WITH NBC'S POPULAR WEIGHT-LOSS SERIES "THE BIGGEST LOSER" TO DELIVER DIET AND WELLNESS TIPS TO ITS MOBILE SUBSCRIBERS

Los Angeles, CA - October 25, 2005 - This season, millions of Americans are again tuning in to NBC's popular reality series "The Biggest Loser" (Tuesdays, 8 p.m. ET) for inspiring and motivational tales of weight loss. Now, viewers can take useful information from the show with them wherever they go, thanks to The Biggest Loser Mobile Subscription service, powered by GoldPocket Wireless, a leader in mobile technologies for the media industry.

Every weekday, subscribers receive the "best of" tips from the show - from practical diet hints to fun workout facts. The text-message hints are sent to subscribers' phones and can be stored and accessed whenever extra encouragement is needed. Viewers can sign up for the service, which costs $2.99 a month, by texting in the letters "BL" to 62288 (NBCTV).

NBC is utilizing GoldPocket Wireless's content management and distribution platform to deliver this exciting new campaign. GoldPocket Wireless's EMConnect Gold content management system allows content providers to create, manage, and deliver all aspects of a mobile campaign, from enabling subscriber registration, to uploading and scheduling the delivery of premium content. NBC is also utilizing GoldPocket Wireless's direct connections with the major wireless carriers to make The Biggest Loser Mobile Subscription service available to virtually all U.S. wireless subscribers. GoldPocket Wireless's premium billing integrations with carriers ensure that the charges for the monthly service appear on subscribers' regular mobile phone bill.

"The Biggest Loser" is again attracting a large nation-wide audience, and we're excited to extend it to the mobile platform," said Stephen Andrade, Vice President of Interactive for NBC. "Using GoldPocket Wireless's content management and distribution platform, we were able to quickly and easily set up this service for access by virtually all wireless subscribers."

"We are delighted NBC is using our technology to provide this value-added service to their viewers," said Stephen Leonard, President of GoldPocket Wireless. "The Biggest Loser Mobile Subscription service is yet another example of how mobile campaigns extend the reach of television by giving viewers new ways to become involved with their favorite shows. The wireless subscription model has proven to be a very successful way for content providers to reach consumers anytime, anywhere."

"When we created 'The Biggest Loser' we always envisioned it as a multi-platform lifestyle brand in and of itself and this service will provide our audience with another opportunity to further interact with the show and make healthier lifestyle choices" added co-creator and Reveille CEO Ben Silverman.

The first reality series in which everybody "loses," "The Biggest Loser" offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. Caroline Rhea ("Sabrina, the Teenage Witch") hosts the series which challenges and encourages overweight contestants as they compete for a grand prize of $250,000 in a safe and recommended manner through comprehensive diet and exercise. The unscripted and life-altering one-hour reality series gathers contestants from across the country to face real-life temptations while being provided with approved weight-loss skills and resources in an effort to help them transform their bodies, health -- and ultimately, their lives.

"The Biggest Loser" provides the 14 strong-willed yet hopeful contestants -- who are divided into the red team (women) and the blue team (men) -- challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels (red team) and Bob Harper (blue team).

"The Biggest Loser" is a production of Reveille LLC, 25/7 Productions, 3 Ball Productions and NBC Universal Television Studio. Ben Silverman (NBC's "The Office," "The Restaurant"), Dave Broome ("Tsunami Aid, A Concert of Hope"), JD Roth ("For Love or Money," "Beauty and the Geek"), John Foy ("For Love or Money," "Endurance") and Todd A. Nelson ("For Love or Money," "Endurance") are the executive producers.

GOLDPOCKET WIRELESS is the leading provider of mobile content creation, management, and transport solutions to the North American media industry, with the only advanced scalable product suite that allows media companies to manage and deliver all forms of mobile content to any mobile device. GoldPocket Wireless's interactive systems are widely accepted as the industry standard, and the company's customer list is simply unmatched in North America, including top media companies such as CBS, Fox, NBC, HSN, GSN, A&E, History Channel, Spike TV, MGM, The WB, Speed Channel, PBS, AMC, TBS Superstation, CNN, Bravo, Fuse, and Lifetime.

REVEILLE, an independent television studio with a strategic relationship with NBC Universal, develops, produces and distributes new and non-traditional programming formats for television and motion pictures across a variety of genres, including comedy, drama, game, and reality for American and international markets. Founded in 2002 by CEO Ben Silverman, the company currently produces the critically acclaimed comedy "The Office" for NBC, and the 3rd season of "Nashville Star" for USA Network. The studio is also currently in production on the second seasons of its NBC reality sensation "The Biggest Loser", the breakout Bravo docusoap "Blow Out", and the inaugural season of Academy Award nominee Morgan Spurlock's "30 Days" for FX. Other Reveille programming includes "The Restaurant" for NBC, "The Club" on Spike, and "Date My Mom" on MTV.

In addition, the company sells television formats internationally for producers such as BBC Worldwide, Renegade and Princess Productions, as well as its own finished tapes and program formats such as "The Restaurant" (NBC), "Blow Out" (Bravo) and "Date My Mom" (MTV). Reveille also distributed the internationally renowned, award-winning "9/11" documentary and is a world leader in creating integrated marketing opportunities for leading advertisers as well as developing alternative financing paradigms.





  [october 2005]  
S
M
T
W
T
F
S
      


· 30 DAYS (FX)
· 9/11 (CBS)
· BEAUTY AND THE GEEK (CW)
· BIGGEST LOSER, THE (USA)
· BLOW OUT (BRAVO)
· CLUB, THE (SPIKE TV)
· FOR LOVE OR MONEY (NBC)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)
· RESTAURANT, THE (NBC)
· SABRINA, THE TEENAGE WITCH (WB)





[10/27/20 - 01:20 PM]
HBO Max Offering Free Viewing of "A West Wing Special to Benefit When We All Vote"
The special is available to watch for free now until the end of the year.

[10/27/20 - 01:01 PM]
BET Presents New Original Groundbreaking Documentary "Smoke: Marijuana + Black America" Executive Produced and Narrated by Multi-Platinum Rapper and Entrepreneur Nasir "Nas" Jones
The two-hour special - set to premiere on Wednesday, November 18 - examines marijuana's cultural, social, economic and legal impact on American society and the Black community.

[10/27/20 - 12:27 PM]
Showtime(R) Sports Documentary Films Announces "Macho: The Hector Camacho Story"
Premiering Friday, December 4, the documentary debuts just two weeks after the eighth anniversary of Camacho's fatal shooting in Bayamon, Puerto Rico.

[10/27/20 - 11:59 AM]
HBO Announces the Return of Critically Acclaimed Drama Series "In Treatment" Starring Uzo Aduba
Production is slated to begin this fall under COVID-19 guidelines, with a debut scheduled for 2021.

[10/27/20 - 11:16 AM]
Amazon Prime Video Enjoys "Great Success" with "Borat Subsequent Moviefilm" Opening Weekend
During its opening weekend it was streamed by tens of millions of customers.

[10/27/20 - 11:14 AM]
Lifetime Announces "Lifetime: Live!" Kicking Off with "It's a Wonderful Lifetime: Live!"
"Lifetime: Live!" is a series of fan-focused live virtual events will further extend the content experience for audiences.

[10/27/20 - 11:02 AM]
Magic Is Pushed to the Limit as truTV Greenlights "Big Trick Energy"
Chris Ramsay, Eric Leclerc, Wes Barker and Alex Boyer venture into the real world to both shock and awe unsuspecting spectators - and each other - with their unique brand of extreme, provocative, mind-blowing magic.

[10/27/20 - 10:09 AM]
It's Time to Focus on "The F-Spot with Derrick Beckles" Premiering Thursday, November 26 at 12:30 a.m. ET/PT on Adult Swim
Combining absurd stunts with an even more absurd host, viewers will witness absolute mayhem as Derrick Beckles does what he wants and takes participants along with him.

[10/27/20 - 10:00 AM]
Allison Tolman and Nick Frost to Star in Second Season of "Why Women Kill" on CBS All Access
Tolman will play Alma, a timid and awkward housewife, who remains optimistic in the face of the world's cruelty.

[10/27/20 - 09:35 AM]
Sheila Ducksworth Named President of CBS/NAACP Production Venture
In her new role, Ms. Ducksworth will supervise development and production of scripted, unscripted and documentary content for linear television networks and streaming platforms.

[10/27/20 - 09:19 AM]
Multi-Platinum Singer/Songwriter Demi Lovato to Host the 2020 "E! People's Choice Awards"
The singer/songwriter has dominated the music industry and racked up People's Choice Awards over the past decade, receiving five wins and 12 nominations across top categories such as "Favorite Female Artist" and "Favorite Music Fan Following."

[10/27/20 - 09:01 AM]
Showtime(R) Documentary Films Announces All-New "Couples Therapy: The COVID Special" Will Air Sunday, December 13 at 8 PM ET/PT
The critically acclaimed docu-series, which allows viewers an authentic and visceral look at weekly sessions, will return for a second season in 2021.

[10/27/20 - 08:30 AM]
Apple TV+ Orders "Platonic," Starring Rose Byrne and Seth Rogen
"Platonic" is a 10-episode, half-hour comedy which explores the inner workings of platonic friendship.

[10/27/20 - 08:11 AM]
Monday's Broadcast Ratings: NBC Tops Viewers; Shares Demo Crown with ABC
"The Voice" and "Dancing with the Stars" lead their respective networks to victory.

[10/27/20 - 08:00 AM]
Former President Barack Obama Joins LeBron James and Maverick Carter for a Special Edition of HBO's "The Shop: Uninterrupted," Debuting October 30
The episode will be available for free viewing for non-HBO subscribers from Saturday, October 31 at 10:00 a.m. ET through Saturday, November 28.