or


[10/25/05 - 12:00 AM]
Goldpocket Wireless Partners with NBC's Popular Weight-Loss Series "The Biggest Loser" to Deliver Diet and Wellness Tips to Its Mobile Subscribers

[via press release from NBC]

GOLDPOCKET WIRELESS PARTNERS WITH NBC'S POPULAR WEIGHT-LOSS SERIES "THE BIGGEST LOSER" TO DELIVER DIET AND WELLNESS TIPS TO ITS MOBILE SUBSCRIBERS

GOLDPOCKET WIRELESS PARTNERS WITH NBC'S POPULAR WEIGHT-LOSS SERIES "THE BIGGEST LOSER" TO DELIVER DIET AND WELLNESS TIPS TO ITS MOBILE SUBSCRIBERS

Los Angeles, CA - October 25, 2005 - This season, millions of Americans are again tuning in to NBC's popular reality series "The Biggest Loser" (Tuesdays, 8 p.m. ET) for inspiring and motivational tales of weight loss. Now, viewers can take useful information from the show with them wherever they go, thanks to The Biggest Loser Mobile Subscription service, powered by GoldPocket Wireless, a leader in mobile technologies for the media industry.

Every weekday, subscribers receive the "best of" tips from the show - from practical diet hints to fun workout facts. The text-message hints are sent to subscribers' phones and can be stored and accessed whenever extra encouragement is needed. Viewers can sign up for the service, which costs $2.99 a month, by texting in the letters "BL" to 62288 (NBCTV).

NBC is utilizing GoldPocket Wireless's content management and distribution platform to deliver this exciting new campaign. GoldPocket Wireless's EMConnect Gold content management system allows content providers to create, manage, and deliver all aspects of a mobile campaign, from enabling subscriber registration, to uploading and scheduling the delivery of premium content. NBC is also utilizing GoldPocket Wireless's direct connections with the major wireless carriers to make The Biggest Loser Mobile Subscription service available to virtually all U.S. wireless subscribers. GoldPocket Wireless's premium billing integrations with carriers ensure that the charges for the monthly service appear on subscribers' regular mobile phone bill.

"The Biggest Loser" is again attracting a large nation-wide audience, and we're excited to extend it to the mobile platform," said Stephen Andrade, Vice President of Interactive for NBC. "Using GoldPocket Wireless's content management and distribution platform, we were able to quickly and easily set up this service for access by virtually all wireless subscribers."

"We are delighted NBC is using our technology to provide this value-added service to their viewers," said Stephen Leonard, President of GoldPocket Wireless. "The Biggest Loser Mobile Subscription service is yet another example of how mobile campaigns extend the reach of television by giving viewers new ways to become involved with their favorite shows. The wireless subscription model has proven to be a very successful way for content providers to reach consumers anytime, anywhere."

"When we created 'The Biggest Loser' we always envisioned it as a multi-platform lifestyle brand in and of itself and this service will provide our audience with another opportunity to further interact with the show and make healthier lifestyle choices" added co-creator and Reveille CEO Ben Silverman.

The first reality series in which everybody "loses," "The Biggest Loser" offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. Caroline Rhea ("Sabrina, the Teenage Witch") hosts the series which challenges and encourages overweight contestants as they compete for a grand prize of $250,000 in a safe and recommended manner through comprehensive diet and exercise. The unscripted and life-altering one-hour reality series gathers contestants from across the country to face real-life temptations while being provided with approved weight-loss skills and resources in an effort to help them transform their bodies, health -- and ultimately, their lives.

"The Biggest Loser" provides the 14 strong-willed yet hopeful contestants -- who are divided into the red team (women) and the blue team (men) -- challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels (red team) and Bob Harper (blue team).

"The Biggest Loser" is a production of Reveille LLC, 25/7 Productions, 3 Ball Productions and NBC Universal Television Studio. Ben Silverman (NBC's "The Office," "The Restaurant"), Dave Broome ("Tsunami Aid, A Concert of Hope"), JD Roth ("For Love or Money," "Beauty and the Geek"), John Foy ("For Love or Money," "Endurance") and Todd A. Nelson ("For Love or Money," "Endurance") are the executive producers.

GOLDPOCKET WIRELESS is the leading provider of mobile content creation, management, and transport solutions to the North American media industry, with the only advanced scalable product suite that allows media companies to manage and deliver all forms of mobile content to any mobile device. GoldPocket Wireless's interactive systems are widely accepted as the industry standard, and the company's customer list is simply unmatched in North America, including top media companies such as CBS, Fox, NBC, HSN, GSN, A&E, History Channel, Spike TV, MGM, The WB, Speed Channel, PBS, AMC, TBS Superstation, CNN, Bravo, Fuse, and Lifetime.

REVEILLE, an independent television studio with a strategic relationship with NBC Universal, develops, produces and distributes new and non-traditional programming formats for television and motion pictures across a variety of genres, including comedy, drama, game, and reality for American and international markets. Founded in 2002 by CEO Ben Silverman, the company currently produces the critically acclaimed comedy "The Office" for NBC, and the 3rd season of "Nashville Star" for USA Network. The studio is also currently in production on the second seasons of its NBC reality sensation "The Biggest Loser", the breakout Bravo docusoap "Blow Out", and the inaugural season of Academy Award nominee Morgan Spurlock's "30 Days" for FX. Other Reveille programming includes "The Restaurant" for NBC, "The Club" on Spike, and "Date My Mom" on MTV.

In addition, the company sells television formats internationally for producers such as BBC Worldwide, Renegade and Princess Productions, as well as its own finished tapes and program formats such as "The Restaurant" (NBC), "Blow Out" (Bravo) and "Date My Mom" (MTV). Reveille also distributed the internationally renowned, award-winning "9/11" documentary and is a world leader in creating integrated marketing opportunities for leading advertisers as well as developing alternative financing paradigms.





  [october 2005]  
S
M
T
W
T
F
S
      


· 30 DAYS (FX)
· 9/11 (CBS)
· BEAUTY AND THE GEEK (CW)
· BIGGEST LOSER, THE (NBC)
· BLOW OUT (BRAVO)
· CLUB, THE (SPIKE TV)
· FOR LOVE OR MONEY (NBC)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)
· RESTAURANT, THE (NBC)
· SABRINA, THE TEENAGE WITCH (WB)









[07/29/15 - 11:32 AM]
OWN: Oprah Winfrey Network Announces Fall Premieres
New seasons of "For Better or Worse," "Iyanla: Fix My Life," "Oprah: Where Are They Now?" and "If Loving You is Wrong" will kick things off in September.

[07/29/15 - 11:32 AM]
E! Announces New Series "Hollywood Teen Medium" (Working Title)
Following the life of 19-year old Tyler Henry, the series explores the world of this self-proclaimed clairvoyant medium as he balances his unique abilities with trying to be a regular teenager.

[07/29/15 - 11:01 AM]
Comedy Central's "The Daily Show" Executive Team to Remain with Late-Night Flagship Franchise
"Steve, Jen, Tim, Jill and Adam have been key architects of 'The Daily Show's' success, and we are excited that they will continue at the core of the creative team working with Trevor Noah as the show evolves," said Michele Ganeless.

[07/29/15 - 10:29 AM]
"The Men in Blazers Show" Season Premiere This Mon., Aug. 3 at 11 P.M. ET on NBCSN
The season premiere of the 30-minute show will feature NBC Sports Group's Premier League analysts Robbie Earle and Robbie Mustoe, hosts of The 2 Robbies "Football" Show on NBC Sports Radio, as they preview the 2015-16 season.

[07/29/15 - 10:08 AM]
Nat Geo WILD Highlights the Importance of Big Cat Awareness with Full Lineup of World Lion Day Programming, Aug. 10
The network's programming initiative also draws awareness to the National Geographic Society's Big Cats Initiative with public service announcements and on-air promotional attention, kicking off Wednesday, July 29.

[07/29/15 - 10:02 AM]
MTV Announces Season Two Pick-Up for "Scream" During Summer TCA Presentation
Plus: the network sets return dates for "Finding Carter" and "Ridiculousness."

[07/29/15 - 09:45 AM]
HBO Documentary Films Acquires U.S. Rights to Leah Wolchok's "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The feature-length documentary debuts Monday, Dec. 7 (9:00-11:00 p.m. ET/PT) exclusively on HBO, following a limited theatrical run (Nov. 20-Dec. 3).

[07/29/15 - 09:01 AM]
FX Networks Launches Emojis Based on Hit Original Series
"Archer," "It's Always Sunny In Philadelphia," "The Strain," "Man Seeking Woman" and "Sex&Drugs&Rock&Roll" are among the initial offerings.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:40 AM]
NBC Confirms "Welcome to Sweden" Exit, "Hollywood Game Night" Repeats to Fill Slot
Plus: look for the "Mr. Robinson" one-hour premiere to rebroadcast Sunday, August 9 at 7:00/6:00c.

[07/29/15 - 08:33 AM]
Tuesday's Broadcast Ratings: NBC Stays on Top with "America's Got Talent"
Plus: "Zoo" on CBS rises to match its series high among adults 18-49.

[07/29/15 - 08:20 AM]
Animal Planet Statement Re: Kipenzi the Giraffe
"Like our friends and fellow animal lovers at the Dallas Zoo and around the world, Animal Planet is completely heartbroken after learning of the tragic news of Kipenzi's death."

[07/29/15 - 07:43 AM]
HGTV Delivers Its Highest-Rated July Ever
HGTV spins the numbers for the month to date.

[07/29/15 - 07:35 AM]
truTV Announces Fall Lineup, Including Highly Anticipated "Funny or Die's Billy on the Street" and First-Ever "Impractical Jokers LIVE Punishment Special" Hosted by Howie Mandel
Chris Pratt, Will Ferrell, Anna Kendrick and Julianne Moore are among those featured in the new season of the former.

[07/29/15 - 07:16 AM]
Video: "Kendra on Top" Supertease - Season Four Premieres Friday, August 21 at 10PM ET/PT on WE tv
The series will move to its regularly scheduled timeslot Fridays at 9:00/8:00c on WE tv, beginning with the second episode.