or


[10/25/05 - 12:00 AM]
Goldpocket Wireless Partners with NBC's Popular Weight-Loss Series "The Biggest Loser" to Deliver Diet and Wellness Tips to Its Mobile Subscribers

[via press release from NBC]

GOLDPOCKET WIRELESS PARTNERS WITH NBC'S POPULAR WEIGHT-LOSS SERIES "THE BIGGEST LOSER" TO DELIVER DIET AND WELLNESS TIPS TO ITS MOBILE SUBSCRIBERS

GOLDPOCKET WIRELESS PARTNERS WITH NBC'S POPULAR WEIGHT-LOSS SERIES "THE BIGGEST LOSER" TO DELIVER DIET AND WELLNESS TIPS TO ITS MOBILE SUBSCRIBERS

Los Angeles, CA - October 25, 2005 - This season, millions of Americans are again tuning in to NBC's popular reality series "The Biggest Loser" (Tuesdays, 8 p.m. ET) for inspiring and motivational tales of weight loss. Now, viewers can take useful information from the show with them wherever they go, thanks to The Biggest Loser Mobile Subscription service, powered by GoldPocket Wireless, a leader in mobile technologies for the media industry.

Every weekday, subscribers receive the "best of" tips from the show - from practical diet hints to fun workout facts. The text-message hints are sent to subscribers' phones and can be stored and accessed whenever extra encouragement is needed. Viewers can sign up for the service, which costs $2.99 a month, by texting in the letters "BL" to 62288 (NBCTV).

NBC is utilizing GoldPocket Wireless's content management and distribution platform to deliver this exciting new campaign. GoldPocket Wireless's EMConnect Gold content management system allows content providers to create, manage, and deliver all aspects of a mobile campaign, from enabling subscriber registration, to uploading and scheduling the delivery of premium content. NBC is also utilizing GoldPocket Wireless's direct connections with the major wireless carriers to make The Biggest Loser Mobile Subscription service available to virtually all U.S. wireless subscribers. GoldPocket Wireless's premium billing integrations with carriers ensure that the charges for the monthly service appear on subscribers' regular mobile phone bill.

"The Biggest Loser" is again attracting a large nation-wide audience, and we're excited to extend it to the mobile platform," said Stephen Andrade, Vice President of Interactive for NBC. "Using GoldPocket Wireless's content management and distribution platform, we were able to quickly and easily set up this service for access by virtually all wireless subscribers."

"We are delighted NBC is using our technology to provide this value-added service to their viewers," said Stephen Leonard, President of GoldPocket Wireless. "The Biggest Loser Mobile Subscription service is yet another example of how mobile campaigns extend the reach of television by giving viewers new ways to become involved with their favorite shows. The wireless subscription model has proven to be a very successful way for content providers to reach consumers anytime, anywhere."

"When we created 'The Biggest Loser' we always envisioned it as a multi-platform lifestyle brand in and of itself and this service will provide our audience with another opportunity to further interact with the show and make healthier lifestyle choices" added co-creator and Reveille CEO Ben Silverman.

The first reality series in which everybody "loses," "The Biggest Loser" offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. Caroline Rhea ("Sabrina, the Teenage Witch") hosts the series which challenges and encourages overweight contestants as they compete for a grand prize of $250,000 in a safe and recommended manner through comprehensive diet and exercise. The unscripted and life-altering one-hour reality series gathers contestants from across the country to face real-life temptations while being provided with approved weight-loss skills and resources in an effort to help them transform their bodies, health -- and ultimately, their lives.

"The Biggest Loser" provides the 14 strong-willed yet hopeful contestants -- who are divided into the red team (women) and the blue team (men) -- challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels (red team) and Bob Harper (blue team).

"The Biggest Loser" is a production of Reveille LLC, 25/7 Productions, 3 Ball Productions and NBC Universal Television Studio. Ben Silverman (NBC's "The Office," "The Restaurant"), Dave Broome ("Tsunami Aid, A Concert of Hope"), JD Roth ("For Love or Money," "Beauty and the Geek"), John Foy ("For Love or Money," "Endurance") and Todd A. Nelson ("For Love or Money," "Endurance") are the executive producers.

GOLDPOCKET WIRELESS is the leading provider of mobile content creation, management, and transport solutions to the North American media industry, with the only advanced scalable product suite that allows media companies to manage and deliver all forms of mobile content to any mobile device. GoldPocket Wireless's interactive systems are widely accepted as the industry standard, and the company's customer list is simply unmatched in North America, including top media companies such as CBS, Fox, NBC, HSN, GSN, A&E, History Channel, Spike TV, MGM, The WB, Speed Channel, PBS, AMC, TBS Superstation, CNN, Bravo, Fuse, and Lifetime.

REVEILLE, an independent television studio with a strategic relationship with NBC Universal, develops, produces and distributes new and non-traditional programming formats for television and motion pictures across a variety of genres, including comedy, drama, game, and reality for American and international markets. Founded in 2002 by CEO Ben Silverman, the company currently produces the critically acclaimed comedy "The Office" for NBC, and the 3rd season of "Nashville Star" for USA Network. The studio is also currently in production on the second seasons of its NBC reality sensation "The Biggest Loser", the breakout Bravo docusoap "Blow Out", and the inaugural season of Academy Award nominee Morgan Spurlock's "30 Days" for FX. Other Reveille programming includes "The Restaurant" for NBC, "The Club" on Spike, and "Date My Mom" on MTV.

In addition, the company sells television formats internationally for producers such as BBC Worldwide, Renegade and Princess Productions, as well as its own finished tapes and program formats such as "The Restaurant" (NBC), "Blow Out" (Bravo) and "Date My Mom" (MTV). Reveille also distributed the internationally renowned, award-winning "9/11" documentary and is a world leader in creating integrated marketing opportunities for leading advertisers as well as developing alternative financing paradigms.





  [october 2005]  
S
M
T
W
T
F
S
      


· 30 DAYS (FX)
· 9/11 (CBS)
· BEAUTY AND THE GEEK (CW)
· BIGGEST LOSER, THE (NBC)
· BLOW OUT (BRAVO)
· CLUB, THE (SPIKE TV)
· FOR LOVE OR MONEY (NBC)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)
· RESTAURANT, THE (NBC)
· SABRINA, THE TEENAGE WITCH (WB)









[03/30/15 - 01:34 PM]
The Untold Story of the World's Most Famous Sex Symbol Is Revealed in Lifetime(R)'s Miniseries Event, "The Secret Life of Marilyn Monroe" Premiering May 30th and 31st
Kelli Garner stars in the title role of the four-hour event.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.

[03/30/15 - 01:03 PM]
Venture to the Great Swamplands of the South with a New Season of "Buying the Bayou" on Destination America
The series returns with back-to-back episodes on Monday, April 13 at 9:00/8:00c.

[03/30/15 - 12:45 PM]
NBC Will Ease on Down the Road with Dec. 3 Live Production of "The Wiz" Featuring Production Partner Cirque du Soleil Theatrical
Tony Award-winning director Kenny Leon will stage both the television production and Broadway revival of "The Wiz" in collaboration with Tony winner and Broadway icon Harvey Fierstein, who will contribute new material to the original Broadway book by William F. Brown.

[03/30/15 - 12:16 PM]
Animal Planet Goes Behind the Badge of Wildlife's Last Line of Defense with New Series "Lone Star Law"
Also on tap are new seasons of "North Woods Law" and "Rugged Justice."

[03/30/15 - 12:01 PM]
Oxygen Media Increases Original Programming by 25 Percent with Addition of Eight New Series
The newcomers include "Douglas Family Gold," "The Hustle," "Pretty. Strong.," "Player Gets Played," "Boss Nails" and the third installment of the popular franchise, "Preachers of Atlanta."

[03/30/15 - 12:00 PM]
National Geographic Channel's "Killing Jesus" Nabs 3.7 Million Viewers, Scoring Highest Total Viewership in Network History
National Geographic Channel spins the numbers for Sunday, March 29.

[03/30/15 - 11:55 AM]
Bravo Media Expands Diverse Slate with Addition of 10 New and 4 Returning Series Marking Over 40 High-Quality Original Series
New season orders are set for "Ladies of London" season two, "Don't Be Tardy... " season four, "Million Dollar Listing Los Angeles" season eight and "Manzo'd with Children" season two.

[03/30/15 - 11:46 AM]
"The Walking Dead" Season Five Finale Is Highest-Rated Finale in Series History, Delivering 15.8 Million Viewers and 10.4 Million Adults 18-49
AMC spins the numbers for Sunday, March 29.

[03/30/15 - 11:32 AM]
Esquire Network Unveils 2015 Upfront Lineup Bolstering Original Programming with Five New Series
"This new line-up will present even more of the compelling, dynamic content that is engaging our male audience, setting us up for further momentum," said Matt Hanna.

[03/30/15 - 11:27 AM]
truTV & Top Rank Partner to Exclusively Televise Live Friday Night Primetime Boxing Series
The new boxing series, in association with Turner Sports and HBO Sports, will launch on the eve of the Floyd Mayweather vs. Manny Pacquiao pay-per-view fight with a card featuring two title bouts inside The Chelsea at The Cosmopolitan of Las Vegas.

[03/30/15 - 11:27 AM]
Live + 7 Day Ratings: ABC's "Secrets and Lies" and "Fresh Off the Boat" Post Their Biggest Playback Gains Yet
ABC further spins the numbers for the week of March 9-15.

[03/30/15 - 11:07 AM]
New Discovery Channel Series "Sons of Winter" Answers Call of the Wild in the Ultimate Coming-of-Age Survival Tale
The series, from Gurney Productions, premieres Tuesday, April 28 at 10:00/9:00c.

[03/30/15 - 11:01 AM]
NBC's "American Odyssey" & Google Invite Viewers to Tour Key Cities and Uncover New Clues with "Explore American Odyssey" Companion Site
Beginning March 30, curious minds will be challenged to uncover the truth by immersing themselves in the online experience "Explore American Odyssey" at www.exploreamericanodyssey.com.

[03/30/15 - 11:01 AM]
ABC Family Picks Up "Shadowhunters," a Saga Series Based on the Beloved New York Times Bestselling Book Series The Mortal Instruments
The series follows 18-year-old Clary Fray, who finds out on her birthday that she is not who she thinks she is but rather comes from a long line of Shadowhunters - human-angel hybrids who hunt down demons.