[11/01/05 - 12:00 AM]
Adult Swim Posts Largest October Total Day Delivery of Adults 18-34, Adults 18-24 and Men 18-24 in Ad-Supported Basic Cable History

[via press release from Cartoon Network]

Adult Swim Posts Largest October Total Day Delivery of Adults 18-34, Adults 18-24 and Men 18-24 in Ad-Supported Basic Cable History

Late-Night Service Charts 7 Consecutive Months of #1 Ranking Among Target Young Adult Demos

Adult Swim Also Ranks #6 for October Total Day Delivery of Adults 18-49

Earning a new series of delivery records for the basic cable history books, Adult Swim scored the largest October total day delivery ever of adults 18-34 and 18-24, and men 18-24 among all ad-supported basic cable, according to Nielsen Media Research. The performance officially ranked Adult Swim #1 among all its network competition in October, charting seven consecutive months of top earnings for its target audience of young adults. In addition to these achievements, the late-night service also earned the #6 ranking among all basic cable networks for quarterly delivery of adults 18-49.

Highlights of Adult Swim�s October performance include the following:

ADULT SWIM (Monday-Thursday, Saturday-Sunday, 11 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 362,000�a new October record for ad-supported basic cable�and an 0.5 rating

- Adults 18-24 delivery totaled 213,000�a new October record for ad-supported basic cable�and an 0.8 rating

- Men 18-34 delivery totaled 246,000 and an 0.7 rating

- Men 18-24 delivery totaled 146,000�a new October record for ad-supported basic cable�and a 1.0 rating

- Adults 18-49 delivery totaled 486,000, with an 0.4 rating

On an individual programming basis, Adult Swim scored four of the top 50 programs with adults 18-34 for October among ad-supported basic cable�all presentations of Family Guy. Additionally, the service scored seven of the Top 50 programs for the quarter with men 18-34, which included presentations of Family Guy, Aqua Teen Hunger Force and Futurama.

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 88.5 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 9/26/05-10/30/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.

  [november 2005]  


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