or


[11/08/05 - 12:00 AM]
TBS Turns to Flower Power in Buzz Marketing Campaign for New Unscripted Comedy Series Daisy Does America

[via press release from TBS]

TBS Turns to Flower Power in Buzz Marketing Campaign for New Unscripted Comedy Series DAISY DOES AMERICA

Multi-Tiered Partnership with 1800Flowers.com Bring Iconic DAISY-Powered Promos to the Streets, Viewers� Doorsteps, the Web and More

DAISY DOES AMERICA, from Courteney Cox and David Arquette�s Coquette Productions, Premieres Tuesday, Dec. 6, at 10 p.m. (ET/PT), Exclusively on TBS

TBS is letting Mother Nature do the talking in an innovative, multi-tiered buzz marketing campaign for the network�s upcoming unscripted original comedy series DAISY DOES AMERICA. Working with creative and promotional consultant Cataldi PR, TBS is partnering with 1800Flowers.com for an innovative slate of buzz-building concepts designed to capitalize on star Daisy Donovan�s name. Live daisies will serve as the icon for a host of unique, innovative promotions that include aggressive street marketing and the creation of a DAISY-themed Christmas window in Manhattan.

In DAISY DOES AMERICA, actress-comedian Daisy Donovan (Daisy Daisy, Millions, The 11 O�Clock Show) travels the country in search of the American Dream, soon discovering that phrase means different things to different people. Her travels spotlight the quirks and oddities of the American way of life as she tries to fit in wherever she can, whether as a bounty hunter, rap singer or psychic. Along the way, she pokes fun at herself and the characters she comes across in her unique, tongue-in-cheek style. As she strives to conform to the sometimes-bizarre characters and situations she encounters, the results are unpredictable and hilarious.

DAISY DOES AMERICA comes to TBS from Courteney Cox and David Arquette�s Coquette Productions. This fresh, fast-paced and irreverent look at some of America�s most extreme characters and lifestyles, as seen through the eyes of a British import, is set to air on TBS Tuesdays at 10 p.m. (ET/PT), beginning Dec. 6.

�Our job was to create some untried avenues of delivery to reach the most likely viewers in a way that connects them with this fresh, funny series, and to do it in a memorable way,� said Tricia Melton, senior vice president of marketing for TBS. �We are in a very enviable position with this show in that we have a star whose image can be communicated with an icon that is extremely inviting to our female viewers: daisies.�

The following are the details of TBS�s DAISY DOES AMERICA campaign:

Petal-Pushers Promotion � For 10 days beginning Sunday, Nov. 13, TBS will be using pedal-power to build visibility and tune-in for the new series. Teams of cyclists aboard oversized tricycles will cruise high-traffic venues in New York City and Philadelphia to distribute individually wrapped live daisies to consumers. Inside each package will be a two-sided card promoting both series tune-in and a special daisy discount available at 1800Flowers.com. The cycles will also be equipped with posters further advertising the series.

Daisy On Your Doorstep � Beginning Thursday, Dec. 1, TBS will literally be bringing a call to action to the doorsteps of 200,000 likely viewers by delivering live daisies in door hangers with tune-in to 50,000 households in Philadelphia, Milwaukee, Detroit and St.Louis. The zip codes that will be the focus of the effort represent areas with high-viewership of TBS�s female-skewing shows like Sex and the City.

A Big Apple Holiday Window with A Daisy Flair � From Barney�s to Macy�s, holiday-themed shop windows are one of the Big Apple�s most anticipated attractions. To continue the buzz for the new series, TBS is working with a team of holiday window designers to create a stylized DAISY-themed holiday window in the heart of the fashionable SoHo shopping district, at West Broadway and Houston Street. The debut of the attraction will be supported with a public relations effort to garner awareness and traffic at New York�s newest Christmas destination. The DAISY-themed window will be at the location from Monday, Nov. 21 to Monday, Dec. 26.

Crazy for Daisy Online Sweepstakes � Daily daisy trivia will be the subject of a month-long promotion at TBS.com beginning Monday, Nov. 28. The challenge rewards one daily prize of a Daisy Bouquet and one grand prize, A Year of Flowers, courtesy of partner, 1800Flowers.com.

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; high-profile original series and specials, such as Daisy Does America and Earth To America!; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.





  [november 2005]  
S
M
T
W
T
F
S
  


· DAISY DOES AMERICA (TBS)





[06/27/17 - 09:28 AM]
AMC's "Halt and Catch Fire" Will Begin Its Fourth and Final Season with a Two-Hour Premiere on Saturday, August 19th at 9:00PM ET/PT
The series, created by executive producers and co-showrunners Christopher Cantwell and Christopher C. Rogers, chronicles the tech industry and the birth of the Internet in the 1980s and early 1990s.

[06/27/17 - 09:27 AM]
Ryan Kwanten Cast in Crackle's New Drama, "The Oath," Executive Produced by Curtis "50 Cent" Jackson and His G-Unit Film and Television Inc.
Kwanten will play Steve Hammond, son of Tom Hammond (portrayed by Sean Bean) and the leader of a cop gang, The Ravens.

[06/27/17 - 09:05 AM]
It's Back to the '90s in New Netflix Series "Everything Sucks!"
The series stars Peyton Kennedy and Jahi Winston as students Kate Messner and Luke O'Neil, with Patch Darragh and Claudine Nako as their respective parents.

[06/27/17 - 08:41 AM]
All Four Episodes of Documentary Event "The Defiant Ones" to Be Available on HBO NOW and HBO GO July 9
This provides HBO subscribers the opportunity to watch "The Defiant Ones" immediately and in its entirety.

[06/27/17 - 08:31 AM]
James Van Der Beek, Lauren Graham and Isabella Crovetti Star as a Vampire Family That Moves from Transylvania to Pennsylvania in Disney Junior's Animated Series "Vampirina," Premiering This Fall
Twelve-year-old Isabella Crovetti stars as the voice of Vampirina (aka Vee), a lovable young vampire girl, who is facing the joys and trials of being the new kid in town when her family moves from Transylvania to Pennsylvania.

[06/27/17 - 08:18 AM]
Monday's Broadcast Ratings: NBC Tops Viewers, Splits Demo Honors with ABC
The Alphabet gets a boost at 10:00/9:00c with a repeat of "Celebrity Family Feud."

[06/27/17 - 08:08 AM]
True-Crime Network Investigation Discovery's Hit Forensic Series "The Coroner: I Speak for the Dead" Returns
Season two rolls out Monday, July 17 at 10:00/9:00c on the cable channel.

[06/27/17 - 07:23 AM]
DIY Network Heads Back to the Beach in a New Season of "Big Beach Builds"
The new eight episodes will showcase Marnie Oursler and her team as they restore beach houses into beautifully charming homes that can withstand hot summers, high tides and hurricane seasons for years to come.

[06/27/17 - 07:00 AM]
E! Greenlights a New Season of "Eric & Jessie" as the Deckers Once Again Bring Fans Into Their Busy World of Music, Football and Family Fun
New episodes kick off Wednesday, September 6 at 10:00/9:00c on the cable channel.

[06/26/17 - 03:06 PM]
Sissy Spacek & Jane Levy Join Hulu's "Castle Rock"
Spacek will play Ruth Deaver, estranged adoptive mother of Henry (Andre Holland), a retired professor whose fading memories may hold a key to Castle Rock's unsettling past.

[06/26/17 - 02:07 PM]
A&E to Premiere Hybrid Live-Action and Animation Docuseries "Akil the Fugitive Hunter" Thursday, July 13
"This series offers a fresh take on true crime storytelling through the lens of a real-life hero working to make his community safer and offering hope for future generations," said Elaine Frontain Bryant.

[06/26/17 - 01:21 PM]
"The Defiant Ones," Four-Part Documentary Event Telling the True Story of Music Legends Dr. Dre and Jimmy Iovine, Debuts July 9 on HBO
Director Allen Hughes filmed Jimmy Iovine and Dr. Dre with unfettered access over a three-year period.

[06/26/17 - 01:06 PM]
"Fuller House" Returns Friday, September 22!
September 22, 2017 is the 30th anniversary of the original "Full House" premiere.

[06/26/17 - 12:15 PM]
Tuesday Nights Are Brave, Bold and Original with the Fifth Season Premiere of "The Fosters" and Two-Hour Series Premiere of New Original Drama "The Bold Type," on Tuesday, July 11
Both premieres will also be available on the Freeform app and Freeform.com (same date and time).

[06/26/17 - 10:17 AM]
Showtime(R) Presents "Tiffany Haddish: She Ready! From the Hood to Hollywood"!
In this hour-long special, the Los Angeles native tackles subjects ranging from her early days in foster care and being bullied on the playground to getting revenge on ex-boyfriends and introducing Will and Jada Pinkett Smith to Groupon.