or


[11/08/05 - 12:00 AM]
TBS Turns to Flower Power in Buzz Marketing Campaign for New Unscripted Comedy Series Daisy Does America

[via press release from TBS]

TBS Turns to Flower Power in Buzz Marketing Campaign for New Unscripted Comedy Series DAISY DOES AMERICA

Multi-Tiered Partnership with 1800Flowers.com Bring Iconic DAISY-Powered Promos to the Streets, Viewers� Doorsteps, the Web and More

DAISY DOES AMERICA, from Courteney Cox and David Arquette�s Coquette Productions, Premieres Tuesday, Dec. 6, at 10 p.m. (ET/PT), Exclusively on TBS

TBS is letting Mother Nature do the talking in an innovative, multi-tiered buzz marketing campaign for the network�s upcoming unscripted original comedy series DAISY DOES AMERICA. Working with creative and promotional consultant Cataldi PR, TBS is partnering with 1800Flowers.com for an innovative slate of buzz-building concepts designed to capitalize on star Daisy Donovan�s name. Live daisies will serve as the icon for a host of unique, innovative promotions that include aggressive street marketing and the creation of a DAISY-themed Christmas window in Manhattan.

In DAISY DOES AMERICA, actress-comedian Daisy Donovan (Daisy Daisy, Millions, The 11 O�Clock Show) travels the country in search of the American Dream, soon discovering that phrase means different things to different people. Her travels spotlight the quirks and oddities of the American way of life as she tries to fit in wherever she can, whether as a bounty hunter, rap singer or psychic. Along the way, she pokes fun at herself and the characters she comes across in her unique, tongue-in-cheek style. As she strives to conform to the sometimes-bizarre characters and situations she encounters, the results are unpredictable and hilarious.

DAISY DOES AMERICA comes to TBS from Courteney Cox and David Arquette�s Coquette Productions. This fresh, fast-paced and irreverent look at some of America�s most extreme characters and lifestyles, as seen through the eyes of a British import, is set to air on TBS Tuesdays at 10 p.m. (ET/PT), beginning Dec. 6.

�Our job was to create some untried avenues of delivery to reach the most likely viewers in a way that connects them with this fresh, funny series, and to do it in a memorable way,� said Tricia Melton, senior vice president of marketing for TBS. �We are in a very enviable position with this show in that we have a star whose image can be communicated with an icon that is extremely inviting to our female viewers: daisies.�

The following are the details of TBS�s DAISY DOES AMERICA campaign:

Petal-Pushers Promotion � For 10 days beginning Sunday, Nov. 13, TBS will be using pedal-power to build visibility and tune-in for the new series. Teams of cyclists aboard oversized tricycles will cruise high-traffic venues in New York City and Philadelphia to distribute individually wrapped live daisies to consumers. Inside each package will be a two-sided card promoting both series tune-in and a special daisy discount available at 1800Flowers.com. The cycles will also be equipped with posters further advertising the series.

Daisy On Your Doorstep � Beginning Thursday, Dec. 1, TBS will literally be bringing a call to action to the doorsteps of 200,000 likely viewers by delivering live daisies in door hangers with tune-in to 50,000 households in Philadelphia, Milwaukee, Detroit and St.Louis. The zip codes that will be the focus of the effort represent areas with high-viewership of TBS�s female-skewing shows like Sex and the City.

A Big Apple Holiday Window with A Daisy Flair � From Barney�s to Macy�s, holiday-themed shop windows are one of the Big Apple�s most anticipated attractions. To continue the buzz for the new series, TBS is working with a team of holiday window designers to create a stylized DAISY-themed holiday window in the heart of the fashionable SoHo shopping district, at West Broadway and Houston Street. The debut of the attraction will be supported with a public relations effort to garner awareness and traffic at New York�s newest Christmas destination. The DAISY-themed window will be at the location from Monday, Nov. 21 to Monday, Dec. 26.

Crazy for Daisy Online Sweepstakes � Daily daisy trivia will be the subject of a month-long promotion at TBS.com beginning Monday, Nov. 28. The challenge rewards one daily prize of a Daisy Bouquet and one grand prize, A Year of Flowers, courtesy of partner, 1800Flowers.com.

TBS is television�s �very funny� network, serving as home to such hot contemporary comedies as Sex and the City, Everybody Loves Raymond, Family Guy, Seinfeld and Friends; high-profile original series and specials, such as Daisy Does America and Earth To America!; blockbuster movies; and hosted movie showcases.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.





  [november 2005]  
S
M
T
W
T
F
S
  


· DAISY DOES AMERICA (TBS)





[12/11/17 - 10:16 AM]
"Project Runway All Stars" Returns for Biggest Season Yet on January 4 Pitting Rookies Against Vets
Alyssa Milano returns as host with judges Isaac Mizrahi and Georgina Chapman and Anne Fulenwider, Editor-in-Chief of Marie Claire joining as mentor.

[12/11/17 - 10:00 AM]
History(R)'s Nonfiction Series "Hunting Hitler" Returns for Its Third and Final Season on Tuesday, January 2 at 10PM ET/PT
A recap special of the series is set to air on Tuesday, December 26 at 10PM ET/PT.

[12/11/17 - 09:01 AM]
Award-Winning Sitcom "Brooklyn Nine-Nine" to Make Syndication Debut on TBS in January 2018
The show will air consecutive episodes every Thursday from 7-11pm ET/PT on TBS.

[12/11/17 - 08:32 AM]
"Guy's Big Project" Produces Two New Series - "The Grill Dads" and "Eat, Sleep, BBQ"
Look for sneak peek airings of both new series this weekend.

[12/11/17 - 08:11 AM]
Sunday's Broadcast Ratings: NBC Rides "Sunday Night Football" to Another Victory
The Peacock cruises to the top spot among total viewers and adults 18-49.

[12/11/17 - 08:01 AM]
Video: "Fuller House" Is Back on December 22, Just in Time for the Holidays!
Join us for adventures in Tokyo, weddings that may or may not be happening, and nine all-new episodes.

[12/11/17 - 06:40 AM]
Netflix Announces 2018 Slate of Original Documentary Shorts
Two were previously announced as a part of the 2018 Sundance Film Festival shorts program.

[12/11/17 - 06:12 AM]
Video: It's Time to Face the Music - Stream the New Season of "Mozart in the Jungle" February 16th on Amazon Video
Hailey and Rodrigo's romance deepens as they go public with their relationship in the fourth season of the Emmy and Golden Globe winning series.

[12/11/17 - 06:11 AM]
2017 on Netflix - A Year in Bingeing
Though bingeing was standard in 2017, not all series were enjoyed in the same way.

[12/11/17 - 05:53 AM]
75th Annual Golden Globe(R) Awards Nominees Announced
HBO leads all networks with 12 nominations, powered by "Big Little Lies" with six nods.

[12/10/17 - 08:21 AM]
Saturday's Broadcast Ratings: CBS Edges Competition with Holiday Mix
A rebroadcast of "Rudolph the Red Nosed Reindeer" is the night's most-watched program.

[12/09/17 - 06:28 PM]
Video: Netflix at CCXP - Brazil Comic-Con Experience
Check out the latest teases from "Altered Carbon," "3%," "Sense8" and "Marvel's Jessica Jones."

[12/09/17 - 01:05 PM]
"Marvel's Jessica Jones" Season 2 Launch Date Announced
Today, Netflix announced that the second season of the award-winning series will premiere on March 8, 2018 at 12:01am PT in all territories where Netflix is available.

[12/09/17 - 08:28 AM]
Friday's Broadcast Ratings: CBS Dramas Rise in Latest Victory
The Eye's trio of dramas is up from last week among adults 18-49.

[12/08/17 - 11:39 PM]
Development Update: Friday, December 8
Updates include: Michael Malarkey cast in History's "Blue Book"; Lauren Schmidt Hissrich to spearhead Netflix's "The Witcher"; and Starz's "Vida" rounds out its cast.