Family Friendly Programming Forum to Celebrate Seventh Annual Family Television Awards in Beverly Hills

Burbank, CA November 9, 2005

The WB's Reba McEntire to Host

The Family Friendly Programming Forum (FFPF), an initiative of the Association of National Advertisers, will celebrate the Seventh Annual Family Television Awards on Wednesday, November 30 at 6 p.m. at the Beverly Hilton Hotel in Beverly Hills, California. The Awards will be hosted by Reba McEntire, star of The WB show �Reba,� and will air on The WB network on Sunday, December 11 (8:00-9:00 p.m. ET). Awards will be presented in nine categories: actor, actress, comedy, drama, lifetime achievement, new series, reality, reality host and specials. dick clark productions will produce the show for the seventh consecutive year.

These are the only awards recognizing outstanding programming for family viewing. The awards are given by the members of the Association of National Advertisers. The 40+ major national advertisers that participate in the Forum are taking positive steps to increase family friendly programming choices on television. Their mission is to support and promote the development of �family friendly� television across all programming genres between the hours of 8 and 10 p.m., when adults and children are most likely to watch television together.

Four new family-friendly programs that were supported by the Forum's Script Development Fund were picked up by the networks this season: Commander In Chief (ABC); Everybody Hates Chris (UPN) and Related (The WB) for the fall; and Old Christine (CBS), which will premiere in midseason. All six major networks (ABC, CBS, FOX, NBC, UPN and The WB) participate in the Fund.

�Since our inception, The WB Network has programmed for a family audience and believes in the power and responsibility of broadcasters to develop shows that are safe havens for families to watch together,� said Bill Morningstar, Executive Vice President, Media Sales of The WB. �We believe that family-friendly shows are good business for all involved and The WB applauds the efforts of the Family Friendly Programming Forum for all they have done over the past seven years. The funding of series development has formed a centerpiece for families to share time together to discuss important issues at home � and ultimately, more time together viewing translates to higher ratings.�

Event: Seventh Annual Family Television Awards Date: Wednesday evening, November 30, 2005 Time: Reception 6 p.m; dinner/Awards to follow at 7 p.m. Place: Beverly Hilton Hotel, 9876 Wilshire Blvd., Beverly Hills, CA

Additional information about the Family Television Awards and other initiatives of the Forum can be found at www.ana.net/family.

The Family Friendly Programming Forum is comprised of the following companies: Allstate Insurance Company, American Family Insurance, BellSouth Corporation, Bristol-Myers Squibb Company, Domino's Pizza, Inc., Eastman Kodak Company, Enterprise Rent-A-Car Company, FedEx Corporation, Ford Motor Company, General Mills, Inc., General Motors Corporation, GlaxoSmithKline, H&R Block Inc., Hershey Foods Corporation, Hewlett-Packard, IBM Corporation, Johnson & Johnson, Kellogg Company, Kraft Foods, Inc., Liberty Mutual Group, Lowe's Companies Inc., Masterfoods USA, McCormick & Company, Inc., McDonald's Corporation, Merck & Co. Inc., Nestle USA, Novartis Consumer Health, Inc., PepsiCo, Inc., Pfizer Inc. Schering-Plough Corporation, Sears, Roebuck and Co., Sprint Communications, State Farm Automobile Mutual Insurance Companies, The Coca-Cola Company, The Gillette Company, The Home Depot, Inc., The J.M. Smucker Company, The Procter & Gamble Company, Tyson Foods, Inc., Unilever United States, Inc., Verizon Communications, Wachovia Corporation, Wal-Mart Stores, Inc., Welch Foods, Inc., Wendy's International, Inc.

The WB is a sharply focused broadcast network targeted to 12-34 year olds, a highly desired demographic for advertisers. The network has achieved great success reaching this group through the consistent development and marketing of quality scripted series currently on its schedule including �7th Heaven,� �Smallville,� �Gilmore Girls,� �Charmed,� �Everwood,� �One Tree Hill� and �Reba.� Launched in January 1995, The WB Television Network broadcasts 29 weekly hours of programming on over 200 affiliated stations covering more than 92% of the country.