BONUS SCENE OF "CSI MIAMI" TO DEBUT EXCLUSIVELY ON CBS.COM, MONDAY, NOV. 21
Innovative Broadcast/Online Storyline to be Sponsored by HUMMER
Marking another example of traditional media and new media working together, CBS will produce original content of its hit drama CSI MIAMI that will be presented exclusively on CBS.com.
A "bonus scene" that will complement an existing storyline on the series' Network broadcast will debut immediately following the east coast broadcast of CSI MIAMI, Monday, (10:00-11:00 PM, ET), Nov. 21 on the CBS Television Network. Viewers will be able to log on to CBS.com to view the original video material that will influence the course of events this season on the hit crime drama.
The bonus material featured on CBS.com will be sponsored by HUMMER, the official crime scene vehicle for the CBS drama series. CBS and HUMMER will support the unique broadcast/online storyline with spots on the network and advertisements on CBS.com.
"Our Miami fans have been with us since the beginning and it's nice to reward them with a special bonus scene only on CBS.com. This exclusive web scene between Ryan Wolfe and Erica Sykes contains a dramatic revelation about someone in our lab -- a revelation that threatens to tear the team apart and will lead to a shocking conclusion at the end of our season," commented Ann Donahue, executive producer of CSI MIAMI.
In the exclusive CBS.com web scene, a major secret will be revealed that has the potential to unravel the tight knit team of CSIs. In the scene, local news reporter Erika Sykes (Amy Laughlin) shares a crucial piece of information with Detective Ryan Wolfe (Jonathan Togo) that will lead to an undercover investigation that will unfold this season on CSI MIAMI.
CBS.com will also produce bonus material on the website sponsored exclusively by HUMMER. The bonus material will include footage from a recent behind the scenes visit to the set, as well as interviews with the series' producers and CSI MIAMI cast members.
In the episode that will air Nov. 21, titled "Urban Hellraisers," Delko (Adam Rodriguez) witnesses a bank robbery and the CSIs soon discover that the culprits are playing out the action from the destructive and brutal videogame "Urban Hellraisers" on the streets of Miami and keeping score for killing cops, raping women and stealing evidence. Now, the CSIs must discover what consists of getting to the next level in the game in order to stop the culprits before they strike again.
CSI MIAMI is broadcast Mondays (10:00-11:00 PM, ET/PT) on the CBS Television Network. CSI MIAMI is Monday's #1 program in households (11.8/18), viewers (17.91m), adults 25-54 (7.4/17) and the top entertainment program in adults 18-49 (6.1/15, -0.2 behind "Monday Night Football"). CSI: MIAMI is a top 10 program in households, viewers, adults 18-49 and adults 25-54. CSI MIAMI, Season 3, will be released on DVD on Tuesday, November 22.