or


[11/16/05 - 12:00 AM]
New Studies Show Dvrs Benefit Ad Supported Television

[via press release from TiVo]

NEW STUDIES SHOW DVRs BENEFIT AD SUPPORTED TELEVISION

Data Indicates Homes with DVRs Watch More -- Not Less -- Television, With Majority of Programs Played Back Among the Highest Rated Shows

Primetime Audience for Each Show Could Increase By an Average of Four Percent

Electronic Measurement Shows 12 Percent More TV Viewing in DVR Households

DVRs Also Increase Exposure to Commercials

NEW YORK, NY -- November 16, 2005 -- Contrary to earlier claims that Digital Video Recorders would have an adverse impact on ad-supported television, executives from major broadcast networks released today clear evidence showing that homes with DVRs watch significantly more television, and could increase the average primetime audience for a program by an average of 4 percent.

In a presentation to reporters earlier today, the networks highlighted multiple reports showing that DVR households watched 12 percent more television, and that they are exposed to a greater number of commercial impressions. The results of these studies, though early, confirm what the networks� own proprietary studies have found all along: DVRs increase the viewing of television�s most popular programming, as well as commercials.

Among the highlights presented today:

- When factoring in DVR usage, primetime programs increase their audience by an average of 4 percent. This figure is based on a study conducted by Nielsen that examined DVR usage in seven major markets, including Houston, Tampa, Denver, Orlando, Charlotte, Raleigh and Austin - regions with large enough samples to report DVR usage.

- Homes with DVRs averaged 5.7 hours of television viewing per day, compared to 5.1 from homes without DVRs. This represents a 12 percent increase in the amount of time spent watching TV.

Additionally, the networks� own proprietary research found that DVR viewers do pay attention to commercials, and that they show high levels of awareness/ recall on commercials they have fast-forwarded. Among the findings:

- 58 percent of DVR users pay attention to commercials even while fast forwarding

- 53 percent of DVR users have gone back to watch commercials they mistakenly skipped.

What these numbers show is that when added together, the audience levels for live and played back television represent a net gain for viewers of commercials.

Finally, the studies also showed that:

- The 10 most played back programs on DVRs were network television programs:

1. Desperate Housewives
2. Survivor
3. CSI
4. Lost
5. American Idol
6. The Apprentice
7. 24
8. ER
9. The O.C.
10. Grey�s Anatomy

(Nielsen-Tivo Study May 2005)

- In DVR households, the share of network television viewing was significantly greater than the average total viewing audience reported by Nielsen

- DVR pentration in US households now stands at 8 percent, representing 11.4 million viewers. By 2010 that number is expected to grow to 39 percent (or 45.9 million viewers).





  [november 2005]  
S
M
T
W
T
F
S
  


· 24 (FOX)
· AMERICAN IDOL (FOX)
· APPRENTICE, THE (NBC)
· CSI: CRIME SCENE INVESTIGATION (CBS)
· DESPERATE HOUSEWIVES (ABC)
· ER (NBC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· OC, THE (FOX)
· SURVIVOR (CBS)









[07/29/15 - 02:18 PM]
Through the Eyes of the Spies: New Documentary Reveals a Unique Perspective on the Life of Fidel Castro
"Castro: The World's Most Watched Man" will premiere on AHC in 4Q 2015 and on Discovery Networks International's factual channels in more than 220 countries and territories this fall.

[07/29/15 - 01:42 PM]
ABC Family to Give Viewers a First Look at "Kevin From Work" on Facebook
The show will premiere on ABC Family on Wednesday, August 12 at 8:00/7:00c with two back-to-back episodes.

[07/29/15 - 01:17 PM]
Travel Channel's "36 Hours" Based on The New York Times' Popular Weekly Column Premieres Monday, August 17th at 8:00PM ET/PT
Co-hosts Kristen Kish and Kyle Martino arrive in a new city each week where they'll have a weekend to meet insiders who will point them to the best restaurants, hot spots and attractions.

[07/29/15 - 12:57 PM]
Discovery Channel's "Alaskan Bush People" Earns Season High and Ranks #1 on All of Television on Friday Night in Persons and Men
Discovery further spins the numbers for Friday, July 24.

[07/29/15 - 12:49 PM]
Grammy(R) and Academy Award(R)-Winning Sensation John Legend and His Get Lifted Production Company to Executive-Produce WGN America's Highly Anticipated Dramatic Thriller, "Underground"
Additionally, Get Lifted will oversee the score, soundtrack and all music aspects of the series.

[07/29/15 - 11:32 AM]
OWN: Oprah Winfrey Network Announces Fall Premieres
New seasons of "For Better or Worse," "Iyanla: Fix My Life," "Oprah: Where Are They Now?" and "If Loving You is Wrong" will kick things off in September.

[07/29/15 - 11:32 AM]
E! Announces New Series "Hollywood Teen Medium" (Working Title)
Following the life of 19-year old Tyler Henry, the series explores the world of this self-proclaimed clairvoyant medium as he balances his unique abilities with trying to be a regular teenager.

[07/29/15 - 11:01 AM]
Comedy Central's "The Daily Show" Executive Team to Remain with Late-Night Flagship Franchise
"Steve, Jen, Tim, Jill and Adam have been key architects of 'The Daily Show's' success, and we are excited that they will continue at the core of the creative team working with Trevor Noah as the show evolves," said Michele Ganeless.

[07/29/15 - 10:29 AM]
"The Men in Blazers Show" Season Premiere This Mon., Aug. 3 at 11 P.M. ET on NBCSN
The season premiere of the 30-minute show will feature NBC Sports Group's Premier League analysts Robbie Earle and Robbie Mustoe, hosts of The 2 Robbies "Football" Show on NBC Sports Radio, as they preview the 2015-16 season.

[07/29/15 - 10:08 AM]
Nat Geo WILD Highlights the Importance of Big Cat Awareness with Full Lineup of World Lion Day Programming, Aug. 10
The network's programming initiative also draws awareness to the National Geographic Society's Big Cats Initiative with public service announcements and on-air promotional attention, kicking off Wednesday, July 29.

[07/29/15 - 10:02 AM]
MTV Announces Season Two Pick-Up for "Scream" During Summer TCA Presentation
Plus: the network sets return dates for "Finding Carter" and "Ridiculousness."

[07/29/15 - 09:45 AM]
HBO Documentary Films Acquires U.S. Rights to Leah Wolchok's "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The feature-length documentary debuts Monday, Dec. 7 (9:00-11:00 p.m. ET/PT) exclusively on HBO, following a limited theatrical run (Nov. 20-Dec. 3).

[07/29/15 - 09:01 AM]
FX Networks Launches Emojis Based on Hit Original Series
"Archer," "It's Always Sunny In Philadelphia," "The Strain," "Man Seeking Woman" and "Sex&Drugs&Rock&Roll" are among the initial offerings.

[07/29/15 - 08:40 AM]
"Talent" and "Hollywood Game Night" Are the #1-2 Shows of the Night on the Big 4 in 18-49
NBC spins the numbers for Tuesday, July 28.

[07/29/15 - 08:40 AM]
NBC Confirms "Welcome to Sweden" Exit, "Hollywood Game Night" Repeats to Fill Slot
Plus: look for the "Mr. Robinson" one-hour premiere to rebroadcast Sunday, August 9 at 7:00/6:00c.