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[11/18/05 - 12:00 AM]
Smallville Continues Its Record-Setting Ways, Scoring a New All-Time Network Mark for Its Time Period in Men 18-34

[via press release from The WB]

�SMALLVILLE� CONTINUES ITS RECORD-SETTING WAYS, SCORING A NEW ALL-TIME NETWORK MARK FOR ITS TIME PERIOD IN MEN 18-34

Burbank, CA November 18, 2005

�SMALLVILLE� IS AGAIN #1 IN ITS TIME PERIOD AMONG MEN 18-34, MEN 12-34 AND IS #2 IN MEN 18-49

TRIPLE-DIGIT GROWTH IS AGAIN THE ORDER OF THE DAY FOR �SMALLVILLE�

�EVERWOOD� SCORES ITS LARGEST AUDIENCE OF THE SEASON AND BEST RATINGS IN PERSONS 12-34 AND WOMEN 18-49

�EVERWOOD� SCORES SUBSTANTIAL GAINS VS. LAST YEAR AND LAST WEEK

SMALLVILLE continued its outstanding record-breaking season with another all-time network record on Thursday. The super series from Tollin Robbins Productions in Association with Warner Bros. Television, achieved a 3.6 /12 among men 18-34, setting a new all-time, network time period record in that vital demo. The action show also scored the second highest ratings ever in the time period among men 12-34 (3.4/11), adults 18-49 (2.6/7), men 18-49 (3.0/9) and total viewers (6.0 million).

SMALLVILLE, which ranks #1 this season in its time period among young, male demos again dominated in these categories, ranking #1 in men 18-34 (3.6/12), men 12-34 (3.4/11) and male teens (3.1/10), while ranking #2 among men 18-49 (3.0/9). SMALLVILLE continued to deliver triple-digit growth over the parallel night a year ago, soaring +190% in persons 12-34, +173% in adults 18-34 and +189% in adults 18-49, as well as +157% in total viewers. The hit series also improved over the prior week across all 12-34, 18-34 and 18-49 demographics, including growth of +20% in adults 18-34 (3.0/9) and +16% in persons 12-34 (2.9/9).

EVERWOOD was also up week-to-week and year-to-year and attracted its largest audience of the season (4.2 million). It also scored its highest ratings of the season among persons 12-34 (1.6/5) and women 18-49 (2.0/4). It also scored its second highest ratings of the season in female teens (2.5/8) and adults 18-49 (1.5/4).

EVERWOOD registered strong growth over the parallel night a year ago, improving +45% in persons 12-34, +58% in women s 12-34, +31% in women 18-34, +50% in adults 18-49, +100% in women 18-49 and +178% in female teens. The family drama also gained +33% over the previous week in persons 12-34 (1.6/5), +18% in adults 18-34 (1.3/4), +21% in women 18-34 (1.7/4), +19% in women 12-34 (1.9/5), +53% in teens (2.3/7) and +25% in female teens (2.5/8), along with a gain of +15% in total viewers (4.2 million).

For the night, The WB was #3 among all networks in men 18-34 (2.2/7) and men 18-49 (2.0/5) and was #2 from 8-10 p.m. among men 12-34 (2.3/7).

The WB achieved across-the-board gains compared to the previous Thursday and the parallel Thursday last season, including +100% growth in persons 12-34 (2.2/7), +91% in adults 18-34 (2.1/6) and +122% in adults 18-49 (2.0/5).





  [november 2005]  
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· EVERWOOD (WB)
· SMALLVILLE (CW)





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