or


[11/21/05 - 12:00 AM]
Pepperidge Farm's 'Whims' Sponsors We's Royal Treatment Weekend

[via press release from WE: Women's Entertainment]

Pepperidge Farm's 'Whims' Sponsors WE's Royal Treatment Weekend

Weekend Dedicated to "Royals" Airs December 2 nd - December 4 th

Charles & Camilla: Whatever Love Means Premieres Saturday, Dec 3 rd

New York, NY, November 21, 2005 -WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Pepperidge Farm's 'Whims' has signed on to sponsor WE's Royal Treatment Weekend, three days of programming dedicated to the trials and tribulations of European aristocracy.

As part of the agreement, Pepperidge Farm's Whims will receive on-air and off-air presence through online interactive content on www.we.tv, and on the network through tagged tune-ins and billboards. WE has also created The Royal Treatment Sweepstakes, running from December 1st through December 31st, where one lucky WE viewer can win a "royal" holiday in London, complete with lavish meals, a shopping spree and private tour. Additionally, Pepperidge Farm's 'Whims' will also receive 30-second sweepstakes spots.

"This specially scheduled programming offers our sponsor a perfect opportunity to reach our key demographic of women who are the decision-makers in their home," said Arlene Manos, President, Rainbow National Network Advertising Sales. "American women can not seem to get enough of the royal family, and we are pleased to provide our viewers with this special weekend of programming to satisfy their desire to get up close to the monarchy."

One of the highlights to be featured from the weekend movie marathon, running December 2 through December 4, will be the premiere of the original movie "Charles & Camilla: Whatever Love Means,"; on Saturday, December 3. It's a WE original co-production with Granada International that profiles the love affair of British heir Prince Charles and his new bride, Mrs. Camilla Parker Bowles. Other programming includes: "Diana: Her True Story", "Royal Families of the World," "Harry: The Mysterious Prince" and "Fergie & Andrew: Behind the Palace Doors.

WE has experienced past ratings success with royal-themed programming. WE's live coverage of the royal wedding day included the one-hour special "Charles and Camilla's Wedding Day," which was the network's highest-rated special to date. In addition, WE's original special "Young Sexy & Royal" posted ratings +33% higher than the prime average for the network during the same time period.

About WE: Women's Entertainment WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.





  [november 2005]  
S
M
T
W
T
F
S
  


· BRIDEZILLAS (WE)
· CHARLES & CAMILLA: WHATEVER LOVE MEANS (WE)





[01/25/15 - 10:00 AM]
Video: Starz Releases Opening Scene from the First Episode of "Outlander's" Return
The series returns to the cable channel on Saturday, April 4 at 9:00/8:00c.

[01/25/15 - 08:43 AM]
Saturday's Broadcast Ratings: UFC Leads FOX to Top Demo Spot
CBS then is the most-watched network last night.

[01/25/15 - 08:31 AM]
"Saturday Night Live" with Host Blake Shelton Is the #2 "SNL" So Far This Season in Metered-Market Households
NBC spins the numbers for Saturday, January 24.

[01/24/15 - 08:50 AM]
"Constantine" Delivers Its Most-Watched Episode Since November 21
NBC spins the numbers for Friday, January 23.

[01/24/15 - 08:37 AM]
Friday's Broadcast Ratings: ABC, CBS and NBC All Share Demo Crown
Repeats of "Blue Bloods" and "Shark Tank" lead the night in total viewers and adults 18-49, respectively.

[01/24/15 - 08:33 AM]
ABC's Encore "Shark Tank" Is Friday's #1 Show in Adults 18-49 - Most-Watched-Ever Repeat for the Show
ABC spins the numbers for Friday, January 23.

[01/23/15 - 01:09 PM]
New MTV Study, "Millennials Have Drive," Reveals Millennials Love Their Cars More Than Social Media and Texting
Today's results represent the first wave of research coming from Viacom's brands in the car category.

[01/23/15 - 12:19 PM]
"Our Little Family" Joins the TLC Lineup This February
The newcomer launches Tuesday, February 17 at 10:00/9:00c on the cable channel.

[01/23/15 - 11:24 AM]
Fox Sports Provides Extended On-Site Coverage From Arizona For Super Bowl XLIX
In anticipation of the championship showdown, FOX Sports has all hands on deck, providing comprehensive on-site coverage for the week's festivities in Arizona.

[01/23/15 - 10:46 AM]
Video: Starz Releases First Video Tease of Seth MacFarlane and Jonathan Ames' "Blunt Talk" Starring Patrick Stewart
Due this summer, the series is a live action character-driven comedy set in the competitive cable news arena and following a most eccentric TV personality and his crew.

[01/23/15 - 10:43 AM]
Animal Planet Dives Head First Into "Insane Pools: Off the Deep End," A New Series Premiering Friday, February 20
The six-episode series follows Lucas Congdon as he turns high and dry homes into exotic waterfront properties through grand, nature-inspired designs to encourage his clients to rediscover their love of the outdoors.

[01/23/15 - 10:38 AM]
"The Tonight Show" Outperforms ABC, CBS Timeslot Competition for Week of Jan. 12-16
NBC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 10:23 AM]
"Nightline" Is #1 for the Week, #1 in Total Viewers 12 of Last 13 Weeks
ABC spins the late-night numbers for the week of January 12-16.

[01/23/15 - 09:17 AM]
History(R) Premieres Brand New Series "Legend of the Superstition Mountains"
The series, due on Sunday, February 8 at 10:00/9:00c, follows five brave treasure hunters as they seek to unearth the secrets of the Lost Dutchman's gold.

[01/23/15 - 08:57 AM]
NFL Legend Ray Lewis Tackles Coaches with Anger Issues When "Coaching Bad" Premieres Sunday, February 8 at 10 PM ET/PT on Spike TV
Lewis and acclaimed anger management specialist and author Dr. Christian Conte will work with nine coaches who have recognized that they need to change their combative and often bombastic ways if they want to continue in the profession they love.