or


[11/21/05 - 12:00 AM]
Pepperidge Farm's 'Whims' Sponsors We's Royal Treatment Weekend

[via press release from WE: Women's Entertainment]

Pepperidge Farm's 'Whims' Sponsors WE's Royal Treatment Weekend

Weekend Dedicated to "Royals" Airs December 2 nd - December 4 th

Charles & Camilla: Whatever Love Means Premieres Saturday, Dec 3 rd

New York, NY, November 21, 2005 -WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Pepperidge Farm's 'Whims' has signed on to sponsor WE's Royal Treatment Weekend, three days of programming dedicated to the trials and tribulations of European aristocracy.

As part of the agreement, Pepperidge Farm's Whims will receive on-air and off-air presence through online interactive content on www.we.tv, and on the network through tagged tune-ins and billboards. WE has also created The Royal Treatment Sweepstakes, running from December 1st through December 31st, where one lucky WE viewer can win a "royal" holiday in London, complete with lavish meals, a shopping spree and private tour. Additionally, Pepperidge Farm's 'Whims' will also receive 30-second sweepstakes spots.

"This specially scheduled programming offers our sponsor a perfect opportunity to reach our key demographic of women who are the decision-makers in their home," said Arlene Manos, President, Rainbow National Network Advertising Sales. "American women can not seem to get enough of the royal family, and we are pleased to provide our viewers with this special weekend of programming to satisfy their desire to get up close to the monarchy."

One of the highlights to be featured from the weekend movie marathon, running December 2 through December 4, will be the premiere of the original movie "Charles & Camilla: Whatever Love Means,"; on Saturday, December 3. It's a WE original co-production with Granada International that profiles the love affair of British heir Prince Charles and his new bride, Mrs. Camilla Parker Bowles. Other programming includes: "Diana: Her True Story", "Royal Families of the World," "Harry: The Mysterious Prince" and "Fergie & Andrew: Behind the Palace Doors.

WE has experienced past ratings success with royal-themed programming. WE's live coverage of the royal wedding day included the one-hour special "Charles and Camilla's Wedding Day," which was the network's highest-rated special to date. In addition, WE's original special "Young Sexy & Royal" posted ratings +33% higher than the prime average for the network during the same time period.

About WE: Women's Entertainment WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.





  [november 2005]  
S
M
T
W
T
F
S
  


· BRIDEZILLAS (WE)
· CHARLES & CAMILLA: WHATEVER LOVE MEANS (WE)





[02/06/16 - 09:03 AM]
Friday's Broadcast Ratings: CBS Tops Viewers, Shares Demo Crown with ABC
The Eye's "Super Bowl's Greatest Halftime Shows" helps power said victory.

[02/06/16 - 08:44 AM]
ABC Ranks #1 on Friday with the Top Shows - "20/20" Scores Strongest Numbers Since November
ABC spins the numbers for Friday, February 5.

[02/06/16 - 08:28 AM]
"Grimm" Matches Its 18-49 High Since Nov. 6
NBC spins the numbers for Friday, February 5.

[02/05/16 - 03:13 PM]
Discovery Channel Is Cable's #1 Non-Sports Network Among Men for January
Discovery spins the numbers for the month of January.

[02/05/16 - 03:01 PM]
Jennifer Lopez, Ray Liotta and "Shades of Blue" Back on the Beat for a Second Season on NBC
In L+3 results from Nielsen Media Research through its first three telecasts, "Shades of Blue" has averaged a 2.5 rating in adults 18-49 and 11.2 million viewers overall.

[02/05/16 - 01:19 PM]
ESPN to Televise "Monday Night Football" Game from Mexico City
The Texans-Raiders matchup will be played at famed Estadio Azteca in Mexico City on Monday, November 21 (week 11) of the 2016 NFL season.

[02/05/16 - 12:24 PM]
Investigation Discovery's World Premiere of "20/20 on ID Presents Homicide" Reveals Never-Before-Heard Details
The interview airs as part of three original hours, premiering on Wednesday, February 10 at 10:00/9:00c.

[02/05/16 - 12:23 PM]
Investigation Discovery Begins 2016 as the #10 Network in Prime in Ad-Supported Cable
Investigation Discovery spins the numbers for the month of January.

[02/05/16 - 12:10 PM]
NBA and Turner's Cartoon Network Team Up for the Kids Channel's Annual "NBA All-Star Jam"
LeBron James makes an appearance as an animated version of himself on Cartoon Network's hit series "Teen Titans Go!"; while Paul George, Kyrie Irving and Damian Lillard are featured in "We Bare Bears."

[02/05/16 - 12:09 PM]
Tony Award Winner Ben Vereen Joins the Cast of "The Rocky Horror Picture Show" as "Dr. Everett Scott"
He'll play the uber intelligent, ex-science teacher, now working for the Bureau of Investigation looking into UFOs and ends up at the castle while searching for his nephew, Eddie.

[02/05/16 - 12:00 PM]
"The Last Man on Earth" to Return Sunday, March 6, On FOX
Also on March 6, "Bordertown," the new animated series from executive producers Mark Hentemann and Seth MacFarlane, will move to its new time period, Sundays at 7:00/6:00c.

[02/05/16 - 11:20 AM]
E!'s "Hollywood Medium with Tyler Henry" Expands Season One Order
The two additional installments expand its freshman run to a total of 10 episodes.

[02/05/16 - 10:57 AM]
Fall Out Boy, Little Big Town, Ne-Yo and Pentatonix Perform on "The Wonderful World of Disney: Disneyland 60"
Derek Hough, who serves as Master of Ceremonies for the evening, sings and dances to the song "Step in Time," from Walt Disney Pictures Oscar-winning "Mary Poppins," with special guest Disney Legend Dick Van Dyke.

[02/05/16 - 10:47 AM]
FOX's "Grease: Live" Grows 20% in Total Viewers After 3 Days, FOX to Air Encore on Easter Sunday
FOX further spins the numbers for the week of January 25-31.

[02/05/16 - 10:29 AM]
CBS Multi-Platform Snapshot - Top Five Most Popular Programs on Various Platforms This Season
CBS further spins the numbers for the season to date.