or


[11/21/05 - 12:00 AM]
Pepperidge Farm's 'Whims' Sponsors We's Royal Treatment Weekend

[via press release from WE: Women's Entertainment]

Pepperidge Farm's 'Whims' Sponsors WE's Royal Treatment Weekend

Weekend Dedicated to "Royals" Airs December 2 nd - December 4 th

Charles & Camilla: Whatever Love Means Premieres Saturday, Dec 3 rd

New York, NY, November 21, 2005 -WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Pepperidge Farm's 'Whims' has signed on to sponsor WE's Royal Treatment Weekend, three days of programming dedicated to the trials and tribulations of European aristocracy.

As part of the agreement, Pepperidge Farm's Whims will receive on-air and off-air presence through online interactive content on www.we.tv, and on the network through tagged tune-ins and billboards. WE has also created The Royal Treatment Sweepstakes, running from December 1st through December 31st, where one lucky WE viewer can win a "royal" holiday in London, complete with lavish meals, a shopping spree and private tour. Additionally, Pepperidge Farm's 'Whims' will also receive 30-second sweepstakes spots.

"This specially scheduled programming offers our sponsor a perfect opportunity to reach our key demographic of women who are the decision-makers in their home," said Arlene Manos, President, Rainbow National Network Advertising Sales. "American women can not seem to get enough of the royal family, and we are pleased to provide our viewers with this special weekend of programming to satisfy their desire to get up close to the monarchy."

One of the highlights to be featured from the weekend movie marathon, running December 2 through December 4, will be the premiere of the original movie "Charles & Camilla: Whatever Love Means,"; on Saturday, December 3. It's a WE original co-production with Granada International that profiles the love affair of British heir Prince Charles and his new bride, Mrs. Camilla Parker Bowles. Other programming includes: "Diana: Her True Story", "Royal Families of the World," "Harry: The Mysterious Prince" and "Fergie & Andrew: Behind the Palace Doors.

WE has experienced past ratings success with royal-themed programming. WE's live coverage of the royal wedding day included the one-hour special "Charles and Camilla's Wedding Day," which was the network's highest-rated special to date. In addition, WE's original special "Young Sexy & Royal" posted ratings +33% higher than the prime average for the network during the same time period.

About WE: Women's Entertainment WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 55 million homes.





  [november 2005]  
S
M
T
W
T
F
S
  


· BRIDEZILLAS (WE)
· CHARLES & CAMILLA: WHATEVER LOVE MEANS (WE)











[09/02/14 - 03:36 PM]
New "Supernatural" Season 10 Poster Revealed!
The new season of "Supernatural" kicks off Tuesday, October 7 at 9:00/8:00c.

[09/02/14 - 01:59 PM]
FOX Sports Continues Soccer Lineup with 2016 UEFA EURO Qualifiers
Starting in September and spanning through November, FOX Sports and its family of networks have 54 live games over the first four qualifying match days, in addition to several international friendlies.

[09/02/14 - 01:59 PM]
Discovery Is "All-In, All-Night" with Three Hours of Poker Themed Programming on September 10th
The cable channel will up the ante with three brand new specials as a part of poker themed night.

[09/02/14 - 01:41 PM]
CBS Sports and NFL Network "Run This Town" for Thursday Night Football Open with Music Featuring Rihanna and Narration by Don Cheadle
The 16-game "Thursday Night Football" schedule kicks off on September 11 with the Steelers vs. Ravens from Baltimore and ends with a Week 16 Saturday doubleheader on December 20.

[09/02/14 - 01:20 PM]
Netflix Orders Third Season of "Hemlock Grove"
Showrunner Charles H. (Chic) Eglee will return for the ten-episode final season which is slated to premiere on Netflix in 2015.

[09/02/14 - 01:20 PM]
"Houdini" Mesmerizies 3.7 Million Viewers
History spins the numbers for Monday, September 1.

[09/02/14 - 01:07 PM]
New Series "Live Free or Die" Follows Five Americans Who Left Their Mainstream Lives to Survive off the Land, Premieres Sept. 30 at 10 PM
National Geographic Channel's new series examines one of America's most remote subcultures, following five individuals living in the country's backwoods and swamps with few of the trappings of modern society.

[09/02/14 - 12:11 PM]
TNT Announces Restaurants Set to Participate in New Series "On the Menu," Premiering Friday, Oct. 3
Host Ty Pennington and legendary Chef Emeril Lagasse headline the series in which everyday cooks will vie for the chance to have their own dishes served in major restaurant chains across the country.

[09/02/14 - 12:07 PM]
Get Ready for Football Season with Birchbox Man and "The League"
All Birchbox Man subscribers will receive the box, containing everything they need from the best in grooming and lifestyle in preparation for the big game.

[09/02/14 - 12:03 PM]
Top Five Home Cooks Named on "MasterChef"
Plus: auditions for season six begin Saturday, September 13 in San Francisco and San Diego.

[09/02/14 - 11:42 AM]
WatchESPN Launches to Mediacom, Suddenlink, NCTC and NTTC Customers
Access to WatchESPN is now currently available to 75 million households nationwide.

[09/02/14 - 11:22 AM]
HGTV and DIY Network to Premiere Eight New Shows This Fall
Highlights include "Lakefront Bargain Hunt," premiering Sunday, September 14 at 8:00/7:00c on HGTV.

[09/02/14 - 11:02 AM]
Spike TV Presents a Compelling Inside Look at the Life of America's Greatest Daredevil, Evel Knievel
The 90-minute special will premiere on Spike TV Wednesday, September 10 at 11:00/10:00c.

[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/02/14 - 10:20 AM]
ABC Family Scares Up Some Fun During Its 16th Annual "13 Nights pf Halloween" Holiday Programming Event, Airing October 19th - 31st
The fright fest features brand-new Halloween-themed episodes of "Melissa & Joey" and "Baby Daddy," an all-new "Pretty Little Liars" fan appreciation special, plus the hilariously scary prank specials "Freak Out."