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[11/23/05 - 12:00 AM]
Gilmore Girls and "Supernatural" Both Achieve Great Gains Over the Parallel Tuesday Last Season

[via press release from The WB]

�GILMORE GIRLS� AND �SUPERNATURAL� BOTH ACHIEVE GREAT GAINS OVER THE PARALLEL TUESDAY LAST SEASON

Burbank, CA November 23, 2005

�GILMORE GIRLS� WINS ITS TIME PERIOD IN WOMEN 12-34 AND SCORES LARGEST AUDIENCE OF THE SEASON

�SUPERNATURAL� ATTRACTS 1.2 MILLION MORE VIEWERS THAN IT DID THE PREVIOUS WEEK AND BUILDS IN ALL KEY DEMOS

The WB's Tuesday tandem of GILMORE GIRLS and SUPERNATURAL gave the network year-to-year gains over the same week last season in every key demo including +73% in adults 18-34 (2.6/7), +59% persons 12-34 (2.7/8) and +47% in adults 18-49 (2.5/6).

The WB's GILMORE GIRLS was a time period winner, ranking #1 from 8:00-9:00 p.m. in women 12-34 (4.3/12), teens (3.2/10) and female teens (4.9/15). The hit program also ranked #3 in its hour among women 18-34 (4.1/11), adults 18-34 (2.9/9) and persons 12-34 (3.0/9). GILMORE GIRLS also attracted its largest audience of the season (6.3 million) and set or matched season highs in adults 18-49 (2.8/7) and across the male demos.

GILMORE GIRLS delivered phenomenal year-to-year gains compared to the parallel night a year ago, improving the rating by +71% in adults 18-34, +86% in women 18-34, +67% in persons 12-34, +65% in women 12-34, +56% in adults 18-49 (2.8/7) and +70% in women 18-49 (3.9/9).

SUPERNATURAL lived up to its name, gaining significantly over the previous week back to its early season deliveries, building +16% in adults 18-34 (2.2/6), +17% in women 18-34 (2.7/7), +13% in men 18-34 (1.8/5), +25% in persons 12-34 (2.5/7), +16% in women 12-34 (2.9/7), +25% in men 12-34 (2.0/6) and +28% in total viewers (5.4 million), where it gained 1.2 million viewers versus the prior week.

SUPERNATURAL followed its lead in with exceptional growth over the time period¿s performance the parallel week last season in all 18-34, 12-34 and 18-49 demos, including +57% in adults 18-34 (2.2/6), +56% in persons 12-34 (2.5/7) and +35% in adults 18-49 (2.3/5).





  [november 2005]  
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· GILMORE GIRLS (NETFLIX)
· SUPERNATURAL (CW)





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