or


[11/28/05 - 12:00 AM]
Candidates, Start Your Engines! on NBC's "The Apprentice: Martha Stewart"

[via press release from NBC]

CANDIDATES, START YOUR ENGINES! ON NBC'S "THE APPRENTICE: MARTHA STEWART"

CANDIDATES, START YOUR ENGINES! ON NBC'S "THE APPRENTICE: MARTHA STEWART" WEDNESDAY, NOVEMBER 30, 9-10 PM ET/PT

NEW YORK - November 28, 2005 - Candidates get behind the wheel to promote a new car from Buick on NBC's "The Apprentice: Martha Stewart" (November 30, 9-10 pm ET). Candidate Jim gets candid about his strategy to win, self-proclaiming, "Jim is a mastermind of strategy...Jim is a master of this game," he says.

In this week's task, each team is given $65,000 to design an original visual launch campaign to highlight and promote Buick's new 2006 Lucerne in showrooms and dealerships. The team with the best display as judged by GM executives, wins. "I hope you put as much work into your showrooms as I do into my gardens," says Martha Stewart. One team changes gears halfway through the project while the other team can't stop arguing amongst themselves. The winners are greeted to dinner with top executives at Martha Stewart Living Omnimedia while the losers face a crash landing in the conference room.

"Buick's partnership with Martha Stewart to introduce the luxurious Lucerne reaches those consumers interested in upscale brands who might otherwise be unaware of the Lucerne's potential," said Margaret Brooks, Buick marketing director. "By joining these two powerful brands it gives us a new opportunity to reach this ever-changing customer whose interests and tastes are as diverse as the people who view her programs."

About Lucerne
Built "Beyond Precision," the Lucerne is Buick's third new vehicle in just over a year, following the LaCrosse midsize sedan and Terraza crossover sport-van.

Lucerne offers an array of options, including a V-8 or V-6 power, three trim levels - the well-equipped CX, elegantly appointed CXL or the luxurious, performance-oriented CXS model. Standard on every Lucerne are OnStar, QuietTuning - Buick's exclusive process to eliminate unwanted cabin noise - and a four-year/50,000 mile warranty. The sedan has a base manufacturer's suggest retail price (MSRPs) ranging from $26,990 to $35,990.

Lucerne is engineered to meet a wide variety of customer preferences and compete across a wide range of domestic and import entries in the premium midsize and luxury segments.

More information about Lucerne and the entire Buick line-up is available for media at http://media.gm.com and for consumers at www.buick.com.

"MATCHSTICK" (Creatives): Ryan, Leslie, Marcela

"PRIMARIUS" (Corporate): Bethenny, Jim, Dawna

"The Apprentice: Martha Stewart" is produced by Mark Burnett Productions. Mark Burnett, Jay Bienstock and Donald J. Trump are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.





  [november 2005]  
S
M
T
W
T
F
S
  


· APPRENTICE, THE: MARTHA STEWART (NBC)





[07/23/14 - 12:00 PM]
IDW Entertainment and UCP to Develop "Night Mary" as a Live-Action Series
John Pogue, who wrote and directed the recently released film, The Quiet Ones, has been tapped to write and direct the pilot.

[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[07/23/14 - 11:45 AM]
Syfy Develops NCredible Improv - Executive Producers Nick Cannon and Michael Goldman to Create Sci-Fi/Fantasy Sketch Competition Series
The show will be taped in front of a live audience and feature two teams battling for the biggest laughs to win points and prizes.

[07/23/14 - 11:32 AM]
The Cycle 21 Premiere of "America's Next Top Model" Moves Up to August 18
Original episodes will air on Mondays for six weeks, with encores airing Fridays.

[07/23/14 - 10:47 AM]
CBS Corporation and Gov. Andrew M. Cuomo Announce the "Late Show with Stephen Colbert" Will Remain in New York
The agreement includes a commitment by CBS for approximately 200 New York-based jobs to support the daily program's year-round production schedule.

[07/23/14 - 10:22 AM]
"Thursday Night Football" Launches on Network Television with Primetime Special "Under the Lights" on Wednesday, Sept. 10 on CBS
The one-hour special will also encore on NFL Network the following Tuesday, September 16 at 10:00/9:00c.

[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[07/23/14 - 09:13 AM]
TV One Presents the Network Premiere Movie "Girlfriends' Getaway" on August 30 at 8PM/ET
Garcelle Beauvais, Terri J. Vaughn, Malinda Williams and Essence Atkins star in the project, which was shot entirely on location in Trinidad.

[07/23/14 - 09:10 AM]
"Daryl's Restoration Over-Hall" Series Premiere Rocks DIY Network's Ratings
DIY Network spins the numbers for Saturday, July 19.

[07/23/14 - 09:02 AM]
Fathom Events and NBC Sports Group Team Up to Bring Barclays Premier League 2014-15 Soccer Season to Select U.S. Cinemas
Americans will have the opportunity to see England's best in state-of-the-art projection and sound at select venues across the country on Saturdays throughout the Premier League season.

[07/23/14 - 08:28 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Dominates the Competition
NBC wins the night among adults 18-49, more than doubling second place ABC.

[07/23/14 - 08:25 AM]
Sheryl Crow, Blondie and Lindsey Stirling Headline Ovation's Hit Original Series, "Song by Song"
The series continues its focus on music legends with new episodes featuring such A-list sensations Sheryl Crow, BLONDIE and Lindsey Stirling.

[07/23/14 - 08:20 AM]
NBC Wins the Night in the 18-49 Demo More Than Doubling the Nearest Competitor
NBC spins the numbers for Tuesday, July 22.

[07/23/14 - 08:20 AM]
A&E Network Presents the New Original Docuseries "Cement Heads"
The series - due on Tuesday, August 12 at 10:30/9:30c - marks the first unscripted television project for Dimension TV.

[07/23/14 - 08:00 AM]
IDW Kicks Open the Doors to Comic-Con with "Orphan Black"!
IDW's series will not be a clone of the show but will feature some all-new stories set in the complex and thrilling world of "Orphan Black."