or


[11/29/05 - 12:00 AM]
See It on "Csi: Ny"... Hear It on Your Personal Cell Phone Minutes Later

[via press release from CBS]

SEE IT ON "CSI: NY"� HEAR IT ON YOUR PERSONAL CELL PHONE MINUTES LATER

CBS JOINS FORCES WITH CAPITOL RECORDS FOR A UNIQUE WIRELESS CAMPAIGN LINKING NETWORK TV, MUSIC AND PERSONAL CELL PHONES

In The Exclusive Realtone Format Launch, A Ring Tone From Coldplay's Single "Talk" Will Be Embedded Into An Upcoming Episode Of "CSI: NY," And A Ring Tone From That Song Will Be Offered To Viewers For Download Moments Later

In a unique agreement that links the worlds of network television, music and wireless communications, a ring tone featuring a single from the Grammy Award-winning band Coldplay will be woven into an upcoming episode of one of CBS's top dramas. Moments later, after the scene is broadcast, a ring tone from that song will be offered to viewers for download on their personal cell phones.

As part of the cross promotion agreement between CBS and Capitol Records, a ring tone of Coldplay's "Talk," the second single from the double platinum album X&Y, will be embedded into the content of the CSI: NY episode to be broadcast Wednesday, November 30. In the episode, CSI: NY's Danny Messer (series star Carmine Giovinazzo) is investigating a case when his cell phone rings to the tune of "Talk."

Following the scene, CBS will run promotional messages during the act break in the episode alerting viewers as to how they can purchase and download a ring tone from "Talk" in Realtone format onto their personal cell phones. The Realtone version will be available exclusively for one week through most major wireless carriers by sending the text message "Talk" to a specific number provided by CBS. After this exclusive one week launch window, the ring tone will be widely available, including on CBS.com. In addition to the ring tone, the song "Talk" will also be used as background music in a scene later in the broadcast.

CSI: NY is a one-hour drama series about forensic investigators who use high-tech science to follow the evidence and solve crimes in the Big Apple. The series stars Gary Sinise, Melina Kanakaredes, Carmine Giovinazzo, Eddie Cahill, Anna Belknap and Hill Harper. Executive producers are Jerry Bruckheimer, Anthony E. Zuiker, Jonathan Littman, Carol Mendelsohn, Ann Donahue, Danny Cannon, Andrew Lipsitz and Pam Veasey. CSI: NY is broadcast Wednesdays at 10:00PM ET/PT.

Coldplay's X&Y debuted at Number One in 32 countries upon its release in June and has since sold 2.3 million copies in the U.S. A Rush of Blood to the Head, the band's sophomore album, was recently certified quadruple Platinum in the U.S. The band has won four Grammy Awards and sold upwards of 28 million albums worldwide in total to date. Hailing from England, Coldplay features Chris Martin on vocals and piano, Jon Buckland on guitar, Guy Berryman on bass and Will Champion on drums.

The Realtone format is a ring tone based on the master recording of a song which includes the lyrics.





  [november 2005]  
S
M
T
W
T
F
S
  


· CSI: NEW YORK (CBS)





[10/13/25 - 08:01 AM]
Apple Original Films' "F1 The Movie" to Make Global Streaming Debut December 12
Since its wide theatrical release on June 27, 2025, "F1 The Movie" has broken records, debuting at No. 1 and surpassing $629 million at the global box office.

[10/13/25 - 07:14 AM]
TNT Sports' 2025 MLB National League Championship Series Coverage to Begin Tonight Starting at 7:30 p.m. ET
For the ninth consecutive year, Brian Anderson will provide play-by-play for the Championship Series coverage for TNT Sports.

[10/13/25 - 07:01 AM]
Video: "Juan Gabriel: I Must, I Can, I Will" - Official Trailer - Netflix
Rare videos and exclusive interviews reveal the genius, sacrifices and duality between the public and private lives of iconic singer-songwriter Juan Gabriel.

[10/13/25 - 05:22 AM]
Video: "Taylor Swift - The Eras Tour - The End of an Era" - Disney+
On December 12, the streaming event of an era comes to Disney+.

[10/13/25 - 04:21 AM]
Video: "Bridgerton" Season 4 - Date Announcement - Netflix
Season 4 will arrive in two parts with Part 1 premiering January 29 and Part 2 on February 26.

[10/13/25 - 03:01 AM]
Video: "Turn of the Tide: The Surreal Story of Rabo de Peixe" - Official Trailer - Netflix
In June 2001, hundreds of kilos of cocaine washed up in a Portuguese village. This gripping documentary reveals the long-lasting impact on the community.

[10/13/25 - 01:02 AM]
Stories Set to Thrill, Move, and Entertain: Netflix Announces Six Tamil and Telugu Originals
South Indian stories like "Pushpa 2," "Amaran," "Leo," and "Devara" dominated the Global Top 10 Non-English lists, reflecting the growing demand for original stories from the region.

[10/12/25 - 05:02 PM]
Video: "STEEL BALL RUN JoJo's Bizarre Adventure" - Official Teaser - Netflix
The franchise's latest installment is only on Netflix, coming in 2026.

[10/12/25 - 05:01 PM]
"Grand Galaxy Hotel" Open for Business: Netflix Confirms Production and Cast
Only open in the middle of the night to provide top-class service and console the souls of the dead, the Grand Galaxy Hotel has a new owner, Eun-ha (Lee Do-hyun).

[10/12/25 - 11:50 AM]
Video: Peacock Debuts Teaser and Announces Premiere Date for "The Copenhagen Test" at New York Comic Con
Starring Simu Liu and Melissa Barrera, the espionage thriller series will premiere December 27 on Peacock.

[10/12/25 - 10:45 AM]
Season Two of the Max Original Animated Series "Adventure Time: Fionna and Cake" Debuts October 23
After their journey through the multiverse, Fionna and Cake tackle new adventures while Huntress Wizard embarks on a desperate quest with fatal consequences.

[10/12/25 - 09:00 AM]
Nickelodeon Celebrates 20 Years of "Avatar: The Last Airbender" at New York Comic Con 2025
Moderated by Janet Varney, the panel took nearly 3,000 superfans on a special journey through the legacy of the Avatar-verse, as they gathered for a deep dive into the storied franchise and delivered nonstop moments of fan-fueled excitement.

[10/11/25 - 01:16 PM]
Video: "Star Trek: Starfleet Academy" Reveals Official Trailer and January 15 Premiere on Paramount+
Following the premiere, new episodes of the 10-episode-long season will drop weekly on Thursdays, with the season finale on Thursday, March 12.

[10/11/25 - 12:53 PM]
Video: "Star Trek: Strange New Worlds" Warps Into New York Comic Con with Exclusive First Look at Season Four
Season four wrapped production earlier this year and the series is currently in production on its fifth and final season.

[10/11/25 - 11:26 AM]
News from Marvel Television's New York Comic Con Panels
"Wonder Man," "Daredevil: Born Again," "X-Men '97," "Your Friendly Neighborhood Spider-Man," and "VisionQuest" were the featured projects.