or


[11/29/05 - 12:00 AM]
See It on "Csi: Ny"... Hear It on Your Personal Cell Phone Minutes Later

[via press release from CBS]

SEE IT ON "CSI: NY"� HEAR IT ON YOUR PERSONAL CELL PHONE MINUTES LATER

CBS JOINS FORCES WITH CAPITOL RECORDS FOR A UNIQUE WIRELESS CAMPAIGN LINKING NETWORK TV, MUSIC AND PERSONAL CELL PHONES

In The Exclusive Realtone Format Launch, A Ring Tone From Coldplay's Single "Talk" Will Be Embedded Into An Upcoming Episode Of "CSI: NY," And A Ring Tone From That Song Will Be Offered To Viewers For Download Moments Later

In a unique agreement that links the worlds of network television, music and wireless communications, a ring tone featuring a single from the Grammy Award-winning band Coldplay will be woven into an upcoming episode of one of CBS's top dramas. Moments later, after the scene is broadcast, a ring tone from that song will be offered to viewers for download on their personal cell phones.

As part of the cross promotion agreement between CBS and Capitol Records, a ring tone of Coldplay's "Talk," the second single from the double platinum album X&Y, will be embedded into the content of the CSI: NY episode to be broadcast Wednesday, November 30. In the episode, CSI: NY's Danny Messer (series star Carmine Giovinazzo) is investigating a case when his cell phone rings to the tune of "Talk."

Following the scene, CBS will run promotional messages during the act break in the episode alerting viewers as to how they can purchase and download a ring tone from "Talk" in Realtone format onto their personal cell phones. The Realtone version will be available exclusively for one week through most major wireless carriers by sending the text message "Talk" to a specific number provided by CBS. After this exclusive one week launch window, the ring tone will be widely available, including on CBS.com. In addition to the ring tone, the song "Talk" will also be used as background music in a scene later in the broadcast.

CSI: NY is a one-hour drama series about forensic investigators who use high-tech science to follow the evidence and solve crimes in the Big Apple. The series stars Gary Sinise, Melina Kanakaredes, Carmine Giovinazzo, Eddie Cahill, Anna Belknap and Hill Harper. Executive producers are Jerry Bruckheimer, Anthony E. Zuiker, Jonathan Littman, Carol Mendelsohn, Ann Donahue, Danny Cannon, Andrew Lipsitz and Pam Veasey. CSI: NY is broadcast Wednesdays at 10:00PM ET/PT.

Coldplay's X&Y debuted at Number One in 32 countries upon its release in June and has since sold 2.3 million copies in the U.S. A Rush of Blood to the Head, the band's sophomore album, was recently certified quadruple Platinum in the U.S. The band has won four Grammy Awards and sold upwards of 28 million albums worldwide in total to date. Hailing from England, Coldplay features Chris Martin on vocals and piano, Jon Buckland on guitar, Guy Berryman on bass and Will Champion on drums.

The Realtone format is a ring tone based on the master recording of a song which includes the lyrics.





  [november 2005]  
S
M
T
W
T
F
S
  


· CSI: NEW YORK (CBS)





[07/27/17 - 02:30 PM]
TGI-Hulu! Beloved "TGIF" Lineup to Make Streaming Debut on Hulu
Plus: Hulu original drama series "Harlots" has been picked up for a second season.

[07/27/17 - 12:46 PM]
El Rey Network Greenlights Martial Arts Series "Bushido Battleground"
The new, 10-episode, two-hour series showcases elite fighters in the full contact sports of MMA, submission Jiu Jitsu and Muay Thai matches from around the world.

[07/27/17 - 12:31 PM]
Showtime(R) Orders New Animated Series Centered on Trump White House Executive Produced by Multiple Emmy(R) Winner Stephen Colbert
"I know a lot of people wanted to do this, and I'm honored that the Cartoon President invited our documentary crew into his private world," Colbert said.

[07/27/17 - 12:00 PM]
Louis Tomlinson to Perform Debut Solo Single, "Back to You," Featuring Bebe Rexha, Live on "Teen Choice 2017"
Plus: Chris Pratt, Lucy Hale, Janel Parrish, Victoria Justice, Tyler Posey, The Dolan Twins, Yara Shahidi and Hudson Yang are the latest scheduled to appear.

[07/27/17 - 11:32 AM]
Maria Bello Joins the Cast of "NCIS"
Bello will play an NCIS agent who was commissioned as a second lieutenant in the army and served two tours in Afghanistan.

[07/27/17 - 11:24 AM]
Global Superstar Katy Perry to Host and Perform at the 2017 "MTV Video Music Awards"
Earlier this week, she secured a spot as one of the top nominees for the 2017 VMAs with nods in five categories.

[07/27/17 - 10:35 AM]
CNBC Presents a Special Episode "The Profit: Marijuana Millions" on Tuesday, August 8 at 10PM ET/PT
In a special episode, Marcus Lemonis travels to California at a game-changing moment in the evolving acceptance and commercialization of pot in America.

[07/27/17 - 10:31 AM]
AMC Releases Key Art for the Fourth and Final Season of "Halt and Catch Fire"
Said swan song will debut with a two-hour premiere on August 19.

[07/27/17 - 10:14 AM]
Alaskan Gold Miners Risk It All on Discovery's Hit Series "Bering Sea Gold," Returning to the Ice for Its Sixth Season Friday, August 11
This season, the miners will face even bigger challenges and more risks in hopes of hitting the motherlode under the ice.

[07/27/17 - 09:34 AM]
Showtime(R) Picks Up New Drama Pilot "City on a Hill" Executive Produced by Academy Award(R) Winners Ben Affleck and Matt Damon
In the early 90s, Boston was rife with violent criminals emboldened by local law enforcement agencies in which corruption and racism was the norm, and then it all suddenly changed.

[07/27/17 - 09:16 AM]
Video: truTV Debuts Trailer for Upcoming Comedic Documentary "The Problem with Apu"
Produced by Marobru, Inc. and Avalon Television, "The Problem with Apu" will debut on truTV this fall.

[07/27/17 - 09:13 AM]
Wild Wednesdays Return to Smithsonian Channel(TM) with Two New Specials
From the dry, barren terrain of the Namibian savanna to the lush rainforests of India, meet two of nature's most unique creatures - the tenacious honey badger and deadly king cobra.

[07/27/17 - 09:03 AM]
See What's Cooking "At Home with Amy Sedaris" Premiering Tuesday, October 24 at 10:30pm ET/PT on truTV
Special guests who will stop by Amy's abode in season one include Scott Adsit, Rachel Dratch, Cole Escola, Jane Krakowski, Heather Lawless, David Pasquesi, Sasheer Zamata, and many more.

[07/27/17 - 08:34 AM]
TBS Unveils Fall Slate Featuring Three New Series and Returning Favorite
Newcomers "The Last O.G.," "Drop the Mic" and "Snoop Dogg Presents The Joker's Wild" will be joined by the second season of "Search Party."

[07/27/17 - 08:33 AM]
TBS's "Angie Tribeca" Rides Audience Growth to Fourth Season Renewal
The fourth season will welcome a new cast member: two-time Emmy winner Bobby Cannavale.