or


[11/29/05 - 12:00 AM]
See It on "Csi: Ny"... Hear It on Your Personal Cell Phone Minutes Later

[via press release from CBS]

SEE IT ON "CSI: NY"� HEAR IT ON YOUR PERSONAL CELL PHONE MINUTES LATER

CBS JOINS FORCES WITH CAPITOL RECORDS FOR A UNIQUE WIRELESS CAMPAIGN LINKING NETWORK TV, MUSIC AND PERSONAL CELL PHONES

In The Exclusive Realtone Format Launch, A Ring Tone From Coldplay's Single "Talk" Will Be Embedded Into An Upcoming Episode Of "CSI: NY," And A Ring Tone From That Song Will Be Offered To Viewers For Download Moments Later

In a unique agreement that links the worlds of network television, music and wireless communications, a ring tone featuring a single from the Grammy Award-winning band Coldplay will be woven into an upcoming episode of one of CBS's top dramas. Moments later, after the scene is broadcast, a ring tone from that song will be offered to viewers for download on their personal cell phones.

As part of the cross promotion agreement between CBS and Capitol Records, a ring tone of Coldplay's "Talk," the second single from the double platinum album X&Y, will be embedded into the content of the CSI: NY episode to be broadcast Wednesday, November 30. In the episode, CSI: NY's Danny Messer (series star Carmine Giovinazzo) is investigating a case when his cell phone rings to the tune of "Talk."

Following the scene, CBS will run promotional messages during the act break in the episode alerting viewers as to how they can purchase and download a ring tone from "Talk" in Realtone format onto their personal cell phones. The Realtone version will be available exclusively for one week through most major wireless carriers by sending the text message "Talk" to a specific number provided by CBS. After this exclusive one week launch window, the ring tone will be widely available, including on CBS.com. In addition to the ring tone, the song "Talk" will also be used as background music in a scene later in the broadcast.

CSI: NY is a one-hour drama series about forensic investigators who use high-tech science to follow the evidence and solve crimes in the Big Apple. The series stars Gary Sinise, Melina Kanakaredes, Carmine Giovinazzo, Eddie Cahill, Anna Belknap and Hill Harper. Executive producers are Jerry Bruckheimer, Anthony E. Zuiker, Jonathan Littman, Carol Mendelsohn, Ann Donahue, Danny Cannon, Andrew Lipsitz and Pam Veasey. CSI: NY is broadcast Wednesdays at 10:00PM ET/PT.

Coldplay's X&Y debuted at Number One in 32 countries upon its release in June and has since sold 2.3 million copies in the U.S. A Rush of Blood to the Head, the band's sophomore album, was recently certified quadruple Platinum in the U.S. The band has won four Grammy Awards and sold upwards of 28 million albums worldwide in total to date. Hailing from England, Coldplay features Chris Martin on vocals and piano, Jon Buckland on guitar, Guy Berryman on bass and Will Champion on drums.

The Realtone format is a ring tone based on the master recording of a song which includes the lyrics.





  [november 2005]  
S
M
T
W
T
F
S
  


· CSI: NEW YORK (CBS)





[08/23/19 - 06:03 PM]
Ewan McGregor Will Reprise His Role as Obi-Wan Kenobi in a New Original Series, Coming to Disney+
The much-ballyhooed project was confirmed at today's D23 Expo event.

[08/23/19 - 05:49 PM]
Video: Official Trailers - Disney+ - Streaming November 12
Get your first look at "The World According to Jeff Goldblum," "Encore!," "Lady and the Tramp," "Lady and the Tramp," "The Mandalorian," "High School Musical: The Musical: The Series" and more!

[08/23/19 - 05:14 PM]
The Next Season of "The Clone Wars" Will Premiere in February on Disney+
The series returns to the streaming service after a six-year hiatus.

[08/23/19 - 05:06 PM]
Coming Exclusively to Disney+ in 2020, The Muppets Proudly Present "Muppets Now," A New Short-Form Unscripted Series
Kermit the Frog confirmed the news on social media this afternoon.

[08/23/19 - 04:33 PM]
Just Announced at D23 Expo: "Ms. Marvel," "Moon Knight" & "She-Hulk" - Original Series from Marvel Studios, Only on Disney+
The news marks the latest additions from Marvel Studios to the streaming service.

[08/23/19 - 04:10 PM]
Get a New Look at "Monsters at Work's" Tylor And Millie, Coming to Disney+ in 2020
They've graduated from Monsters University and are ready for the real world.

[08/23/19 - 04:05 PM]
"Forky Asks a Question," A Collection of Shorts from Pixar, Only on Disney+ November 12
The project will join the previously announced slate of launch series.

[08/23/19 - 03:59 PM]
Hilary Duff Is Back as Lizzie McGuire in an All-New Series, Coming Soon to Disney+
The series originally ran on sibling Disney Channel from 2001-04.

[08/23/19 - 03:56 PM]
"Phineas and Ferb The Movie: Candace Against the Universe," An Original Film, Will Be Available Exclusively on Disney+
The news kicked off a slew of announcements at today's D23 Expo event.

[08/23/19 - 10:02 AM]
Hallmark Channel's "Good Witch" Crosses the Season Five Finish Line on Top as #2 Scripted Series on Cable
Hallmark Channel further spins the numbers for the season to date.

[08/23/19 - 10:01 AM]
USA Network Reveals Premiere Date for "The Purge" and "Treadstone"
Look for both dramas back-to-back beginning Tuesday, October 15 at 9:00/8:00c.

[08/23/19 - 08:15 AM]
Thursday's Broadcast Ratings: "Big Brother" Tops Charts in Viewers, Demos
NFL preseason coverage on local stations however makes early results unreliable at press time.

[08/23/19 - 06:43 AM]
Disney+ Confirms November 12 Launch Slate: Three Series, Two Movies
"The Mandalorian," "High School Musical: The Musical: The Series" and The World According to Jeff Goldblum" will be joined by movies "Lady and the Tramp" and "Noelle."

[08/22/19 - 06:14 PM]
Original Documentary "One Day at Disney" Streaming December 3 Only on Disney+
The film is billed as featuring hundreds of cast members and five continents.

[08/22/19 - 06:10 PM]
Hit Comedy Series "Ballers," Starring Dwayne Johnson, Returns for Its Fifth and Final Season August 25, Exclusively on HBO
Other returning cast regulars include John David Washington, Rob Corddry, Omar Miller, Donovan Carter, Troy Garity, London Brown and Brittany S. Hall.