or


[11/29/05 - 12:00 AM]
See It on "Csi: Ny"... Hear It on Your Personal Cell Phone Minutes Later

[via press release from CBS]

SEE IT ON "CSI: NY"� HEAR IT ON YOUR PERSONAL CELL PHONE MINUTES LATER

CBS JOINS FORCES WITH CAPITOL RECORDS FOR A UNIQUE WIRELESS CAMPAIGN LINKING NETWORK TV, MUSIC AND PERSONAL CELL PHONES

In The Exclusive Realtone Format Launch, A Ring Tone From Coldplay's Single "Talk" Will Be Embedded Into An Upcoming Episode Of "CSI: NY," And A Ring Tone From That Song Will Be Offered To Viewers For Download Moments Later

In a unique agreement that links the worlds of network television, music and wireless communications, a ring tone featuring a single from the Grammy Award-winning band Coldplay will be woven into an upcoming episode of one of CBS's top dramas. Moments later, after the scene is broadcast, a ring tone from that song will be offered to viewers for download on their personal cell phones.

As part of the cross promotion agreement between CBS and Capitol Records, a ring tone of Coldplay's "Talk," the second single from the double platinum album X&Y, will be embedded into the content of the CSI: NY episode to be broadcast Wednesday, November 30. In the episode, CSI: NY's Danny Messer (series star Carmine Giovinazzo) is investigating a case when his cell phone rings to the tune of "Talk."

Following the scene, CBS will run promotional messages during the act break in the episode alerting viewers as to how they can purchase and download a ring tone from "Talk" in Realtone format onto their personal cell phones. The Realtone version will be available exclusively for one week through most major wireless carriers by sending the text message "Talk" to a specific number provided by CBS. After this exclusive one week launch window, the ring tone will be widely available, including on CBS.com. In addition to the ring tone, the song "Talk" will also be used as background music in a scene later in the broadcast.

CSI: NY is a one-hour drama series about forensic investigators who use high-tech science to follow the evidence and solve crimes in the Big Apple. The series stars Gary Sinise, Melina Kanakaredes, Carmine Giovinazzo, Eddie Cahill, Anna Belknap and Hill Harper. Executive producers are Jerry Bruckheimer, Anthony E. Zuiker, Jonathan Littman, Carol Mendelsohn, Ann Donahue, Danny Cannon, Andrew Lipsitz and Pam Veasey. CSI: NY is broadcast Wednesdays at 10:00PM ET/PT.

Coldplay's X&Y debuted at Number One in 32 countries upon its release in June and has since sold 2.3 million copies in the U.S. A Rush of Blood to the Head, the band's sophomore album, was recently certified quadruple Platinum in the U.S. The band has won four Grammy Awards and sold upwards of 28 million albums worldwide in total to date. Hailing from England, Coldplay features Chris Martin on vocals and piano, Jon Buckland on guitar, Guy Berryman on bass and Will Champion on drums.

The Realtone format is a ring tone based on the master recording of a song which includes the lyrics.





  [november 2005]  
S
M
T
W
T
F
S
  


· CSI: NEW YORK (CBS)









[05/27/15 - 10:59 AM]
Revised: New Hallmark Channel Original Movie World Premiere Dates For "June Weddings"
Now look for "Perfect Match" on Saturday, June 20; "A Country Wedding" on Sunday, June 21; and "Love, Again" on Saturday, June 27.

[05/27/15 - 10:11 AM]
From Bulls to Burgers and the "Men in Blazers" Esquire Network Announces Sizzling Summer Line-Up
Newcomers include "The Agent" on Tuesday, July 21 and "The Next Great Burger" on Wednesday, July 22.

[05/27/15 - 10:07 AM]
Spike TV Inks Season Seven of "Ink Master" And Creates Spin-Off Series "Ink Master: Redemption"
The network will launch the newest installment of "Ink Master" - season six - on Tuesday, June 23 at 10:00/9:00c.

[05/27/15 - 10:03 AM]
Destination America Brings More Action to the Ring Acquiring the Rights to Ring of Honor's Weekly Television Programming
The series will air Wednesdays at 8:00/7:00c, leading into "Impact Wrestling" at 9:00/8:00c, beginning June 3.

[05/27/15 - 10:00 AM]
TV One's Black Music Month Kicks Off with a New Season of "Unsung" Premiering Wednesday, June 3 at 8PM/ET
In a special episode, "Unsung Revisited," viewers will receive an update on artists, including Full Force, Zapp & Roger, Sylvester, and Miki Howard, who following their features on the series, have experienced profound changes to their lives and legacy.

[05/27/15 - 08:58 AM]
"Talent" and "I Can Do That" Are #1-2 Shows of the Night on the Big 4 Networks in Every Key Demo
NBC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:34 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Returns on Top for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[05/27/15 - 08:33 AM]
Smithsonian Channel(TM) Examines the Real Stories Behind Visionary Innovators and Their World-Changing Ideas - "My Million Dollar Invention"
The eight-part series launches Sunday, June 14 at 8:00/7:00c on the network.

[05/27/15 - 08:33 AM]
ABC's "500 Questions" Earns Its 2nd-Best Adult 18-49 Rating
ABC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:28 AM]
John Michael Higgins and Paula Marshall to Guest Star in ABC Family's Peabody Award-Winning Series "Switched at Birth"
They're set as the parents of Daphne's boyfriend, Mingo.

[05/27/15 - 08:26 AM]
Comedy Central's New Historical and Satirical Series "Another Period" Premieres June 23 at 10:30 p.m. ET/PT
Natasha Leggero and Riki Lindhome co-star in the newcomer, which they also co-created.

[05/27/15 - 07:31 AM]
Discovery Family Channel Brings Audiences Back to the Kalahari Desert with a Decidely "Downton" Twist in Two 90 Minute Specials, "Meerkat Manor: The Monarchy Begins" and "Meerkat Manor: The Monarchy Under Attack"
The specials feature entirely new narration inspired by ITV (UK) and PBS' smash-hit British period drama, packaged with reversioned footage from the series' first two seasons.

[05/27/15 - 07:28 AM]
New Additions to the Season Seven Cast of "Nick Cannon Presents Wild 'N Out" Feature Hot Comedic Talent and Social Media All-Stars
DC Young Fly, Matt Rife, Darren Brand, Aarona Lopez, TattooManPaige and Hunter Stiebel are among the new additions.

[05/27/15 - 07:09 AM]
BBC America's "Doctor Who" Set for Hall H Panel at Comic-Con
Capaldi's first season delivered BBC America its highest rated season ever and is available now on all digital platforms.

[05/27/15 - 06:57 AM]
"Over My Dead Body" with Linda Hamilton Adds Edge-of-Your-Seat Action to Investigation Discovery's June Programming Slate
Said effort is an adrenaline-fueled, 12-episode docu-series premiering Monday, June 15 at 10:00/9:00c and 10:30/9:30c.