or


[11/29/05 - 12:00 AM]
See It on "Csi: Ny"... Hear It on Your Personal Cell Phone Minutes Later

[via press release from CBS]

SEE IT ON "CSI: NY"� HEAR IT ON YOUR PERSONAL CELL PHONE MINUTES LATER

CBS JOINS FORCES WITH CAPITOL RECORDS FOR A UNIQUE WIRELESS CAMPAIGN LINKING NETWORK TV, MUSIC AND PERSONAL CELL PHONES

In The Exclusive Realtone Format Launch, A Ring Tone From Coldplay's Single "Talk" Will Be Embedded Into An Upcoming Episode Of "CSI: NY," And A Ring Tone From That Song Will Be Offered To Viewers For Download Moments Later

In a unique agreement that links the worlds of network television, music and wireless communications, a ring tone featuring a single from the Grammy Award-winning band Coldplay will be woven into an upcoming episode of one of CBS's top dramas. Moments later, after the scene is broadcast, a ring tone from that song will be offered to viewers for download on their personal cell phones.

As part of the cross promotion agreement between CBS and Capitol Records, a ring tone of Coldplay's "Talk," the second single from the double platinum album X&Y, will be embedded into the content of the CSI: NY episode to be broadcast Wednesday, November 30. In the episode, CSI: NY's Danny Messer (series star Carmine Giovinazzo) is investigating a case when his cell phone rings to the tune of "Talk."

Following the scene, CBS will run promotional messages during the act break in the episode alerting viewers as to how they can purchase and download a ring tone from "Talk" in Realtone format onto their personal cell phones. The Realtone version will be available exclusively for one week through most major wireless carriers by sending the text message "Talk" to a specific number provided by CBS. After this exclusive one week launch window, the ring tone will be widely available, including on CBS.com. In addition to the ring tone, the song "Talk" will also be used as background music in a scene later in the broadcast.

CSI: NY is a one-hour drama series about forensic investigators who use high-tech science to follow the evidence and solve crimes in the Big Apple. The series stars Gary Sinise, Melina Kanakaredes, Carmine Giovinazzo, Eddie Cahill, Anna Belknap and Hill Harper. Executive producers are Jerry Bruckheimer, Anthony E. Zuiker, Jonathan Littman, Carol Mendelsohn, Ann Donahue, Danny Cannon, Andrew Lipsitz and Pam Veasey. CSI: NY is broadcast Wednesdays at 10:00PM ET/PT.

Coldplay's X&Y debuted at Number One in 32 countries upon its release in June and has since sold 2.3 million copies in the U.S. A Rush of Blood to the Head, the band's sophomore album, was recently certified quadruple Platinum in the U.S. The band has won four Grammy Awards and sold upwards of 28 million albums worldwide in total to date. Hailing from England, Coldplay features Chris Martin on vocals and piano, Jon Buckland on guitar, Guy Berryman on bass and Will Champion on drums.

The Realtone format is a ring tone based on the master recording of a song which includes the lyrics.





  [november 2005]  
S
M
T
W
T
F
S
  


· CSI: NEW YORK (CBS)





[11/22/17 - 08:13 AM]
Tuesday's Broadcast Ratings: NBC, "This Is Us" Hold Off ABC, "DWTS" Finale
The Peacock wins the night among adults 18-49 while CBS is the most-watched broadcaster.

[11/22/17 - 06:30 AM]
Video: Watch the Trailer for the Netflix Film "El Camino Christmas," Launching December 8
Tim Allen, Vincent D'Onofrio, Luke Grimes, Dax Shepard, Jessica Alba, Kurtwood Smith and Michelle Mylett make up the ensemble cast.

[11/22/17 - 06:06 AM]
Amazon and Funny or Die Land Parade Powerhouse Legends Cord Hosenbeck and Tish Cattigan as Hosts for Amazon Prime Video's 2018 Rose Parade Live
Said event will stream live on Amazon Prime Video on New Year's Day, Monday, January 1, 2018 at 8:00am PT / 11:00am ET.

[11/21/17 - 08:01 PM]
A Special All-Athletes Edition of ABC's "Dancing with the Stars" Is Set to Premiere in Spring 2018 on ABC
10 athletes from all corners of the sports world will be teamed up with the show's professional dancers and compete on the ballroom floor for a chance to win the coveted Mirrorball trophy.

[11/21/17 - 12:43 PM]
"Antiques Roadshow" Appraiser Brings Guest to Tears in Stunning Season Opener!
Season 22 rolls out Monday, January 8 at 8:00/7:00c on PBS.

[11/21/17 - 12:07 PM]
The CW's Midseason Finale Dates
"Riverdale" and "Dynasty" will close out the network's 2017 originals on Wednesday, December 13.

[11/21/17 - 12:00 PM]
"Little Women: Atlanta" Returns with New Episodes on December 13th Followed by the Premiere of the Home Makeover Series "Little Women: Terra's Big House"
"Little Women: LA's Terra Jole and her husband Joe star in the latter series.

[11/21/17 - 11:50 AM]
Oxygen Media Uncovers Infamous Crimes in "Mysteries & Scandals" Hosted by Soledad O'Brien Premiering Friday, January 5 at 9 PM ET/PT
The 13 episode, hour-long series investigates some of the most legendary and intriguing crimes, murders, and scandals that shook the nation and impacted pop culture through vivid first-hand accounts, re-enactments and archival footage.

[11/21/17 - 11:30 AM]
FOX Announces Premiere Dates for "LA to Vegas" and "The Resident"
Plus: the network reveals return dates for the rest of its winter lineup.

[11/21/17 - 11:09 AM]
OWN Rings in the New Year with the Series Premiere of Tyler Perry's Comedy "The Paynes" January 16
Additionally, "The Haves and the Have Nots" and "If Loving You Is Wrong" will return Tuesday, January 9 and Wednesday, January 10, respectively.

[11/21/17 - 10:55 AM]
Smithsonian Channel(TM) Survives Winter's Extremes with "Panama's Animal Highway" and "America's Badlands"
Look for said specials on Wednesday, December 13 and December 20 at 8:00/7:00c, respectively.

[11/21/17 - 10:34 AM]
NBC Picks Up Third Season of "The Good Place"
The critically acclaimed Thursday night comedy will return for another 13-episode season.

[11/21/17 - 09:33 AM]
Stars of Screen, Stage and Sport to Gather in Silicon Valley to Celebrate Science at 6th Annual "Breakthrough Prize" Ceremony Sunday, December 3
For the first time, the show will be streamed live on the Facebook and YouTube platforms of Breakthrough Prize and National Geographic.

[11/21/17 - 09:07 AM]
"Ink Master: Angels" Soar Into a Second Season on Paramount Network
The second season of 10 hour-long episodes will debut on the Paramount Network in March 2018.

[11/21/17 - 08:34 AM]
Monday's Broadcast Ratings: ABC Holds Onto Top Spot in Viewers, Demos
"Dancing with the Stars" and "The Good Doctor" top said categories, respectively.