or


[12/05/05 - 12:00 AM]
Kellogg and Cartoon Network Honored by Promo Magazine with Pro Awards for Outstanding Partnership

[via press release from Cartoon Network]

Kellogg and Cartoon Network Honored by PROMO Magazine with PRO Awards for Outstanding Partnership

Award-Winning Promotion Created by Draft Chicago Takes Top Accolades

Kellogg, in a partnership with Cartoon Network, was honored with a first and third place PRO Award for their "Toon Tour of Mysteries" promotion at the 15th annual PRO Awards Gala Ceremony and Dinner, presented by PROMO Magazine. The campaign received top honors in the best sponsorship or tie-in category, and third place in the best campaign generating brand volume category. The promotion, created by Draft Chicago, Kellogg's promotional marketing agency of record, aimed to increase cereal and morning foods sales, drive display at the retail level and deliver a meaningful, branded experience to the consumer. The campaign was promoted on more then 75 million Kellogg�s brand packages and featured five unique interactive DVD-ROMs featuring Cartoon Network characters.

�We have partnered with Kellogg�s for several consecutive years of high profile back-to-school promotions, always with the goal of raising the bar for creativity and consumer value,� said Phyllis Ehrlich, senior vice president of promotions marketing, Cartoon Network Sales & Marketing. �Kellogg�s truly believes in the collaborative process which is a key reason why they are so successful in their promotional efforts. They are a terrific partner and we�re thrilled they have been recognized for their outstanding achievement this year.�

Timed with the 2004 back-to-school season, the Kellogg �Toon Tour of Mysteries� promotion leveraged high-profile, kid-centric properties to deliver an interactive experience that entertained and challenged the consumers� problem-solving abilities, rewarding them for participating. A series of five unique interactive DVD-ROMs were found in more than 2.5 million cereal and morning foods packages. With Scooby Doo as the master of ceremonies, many of Cartoon Network�s top properties, including The Powerpuff Girls, Johnny Bravo and Dexter's Laboratory, were included on the 75+ million brand packages touting the promotion.

Fun-filled offers were spread across the entire Kellogg�s portfolio and communicated via key consumer touch points including packaging, POS, online, on-air and direct mail. The program exceeded sales and merchandising expectations and offered the consumer a memorable Kellogg�s experience.

The promotion proved successful across every consumer touch point, with sales exceeding expectations and incremental dollar sales increasing by 38%. In addition, incremental sales volume also exceeded expectations, up 52%, while retail orders for POS materials doubled in 2004 vs. 2003.

About Cartoon Network

Cartoon Network, currently seen in more than 88 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world�s largest cartoon library, Cartoon Network showcases unique original ventures such as Camp Lazlo, Codename: Kids Next Door, Hi Hi Puffy AmiYumi, The Powerpuff Girls, Dexter�s Laboratory, Ed, Edd n Eddy and other Cartoon Cartoons. Cartoon Network also features Adult Swim, a late night service of animation for grown-ups. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable�s highest-rated networks. Cartoon Network�s website is located at http://CartoonNetwork.com (AOL Keyword: Cartoon Network).

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

About Kellogg

With 2005 sales of nearly $10 billion, Kellogg Company is the world�s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company�s brands include Kellogg�s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr�s, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg�s web site at .

About Draft

Founded in 1978, Draft has built a global, behavior-based, communications industry powerhouse that earned the highest rating (five out of five stars) in Advertising Age�s 2005 Agency Review. Draft�s global network spans The Americas, Europe and Asia/Pacific. It is a valued marketing partner for such clients as Aventis Pharmaceuticals, Computer Associates, CVS/pharmacy, Hewlett-Packard, Kellogg, Procter & Gamble, the United States Postal Service and Verizon, among others.

In line with its unique global positioning � The Science Behind The Success� � Draft combines more than 27 years of consumer insights with its proprietary Behavior Path Marketing� process to create seamless marketing communications programs that deliver measurable results across all media. Its primary integrated services encompass direct, retail, promotions, and interactive marketing. Draft (www.draftworldwide.com) is a member of the Interpublic Group of Companies (NYSE: IPG).





  [december 2005]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/19/18 - 03:01 PM]
CBS Gives Full-Season Orders to "God Friended Me," "Magnum P.I." and "The Neighborhood" for the 2018-2019 Broadcast Season
These series join the previously announced "FBI" as freshman shows receiving full-season orders for 2018-2019 on CBS.

[10/19/18 - 02:48 PM]
The CW's New Fall Series "All American" and "Charmed" Get Additional Local Boost as CW Affiliates Schedule Weekend Airings
CW stations nationwide are re-airing the first two episodes on a special date and time.

[10/19/18 - 01:09 PM]
Matthew Broderick Joins Cast of Netflix High School Apocalypse Dramedy "Daybreak"
He'll play Principal Burr: the cheerful, upbeat principal of Glendale High, Burr knows the name of every kid in school and their favorite character to play in Overwatch.

[10/19/18 - 11:16 AM]
"Station 19" Comes in Hot with a Full-Season Order From ABC
In the Live + 3 Day ratings, "Station 19" built on its season premiere by 24% in Total Viewers and by 25% in Adults 18-49 to set new series highs.

[10/19/18 - 11:00 AM]
FOX Places Back-Nine Order of "The Cool Kids," Joining "Last Man Standing" for a Full Season
The network has picked up nine additional episodes of the new comedy.

[10/19/18 - 10:31 AM]
Video: Showtime(R) Drops the Trailer for New Comedy "Black Monday" on Anniversary of the Historic Stock Market Crash
Don Cheadle, Andrew Rannells and Regina Hall star in the series, premiering Sunday, January 20 at 10:00/9:00c.

[10/19/18 - 10:09 AM]
Kelsea Ballerini, Luke Bryan, Kenny Chesney, Dan + Shay, Old Dominion, Carrie Underwood, and Keith Urban Set to Perform at "The 52nd Annual CMA Awards"
Ballerini is a six-time career CMA Awards nominee, returning this year with her fourth consecutive Female Vocalist of the Year nomination.

[10/19/18 - 09:21 AM]
Paloma Faith Joins "Pennyworth" for Epix and Warner Horizon Scripted Television, Based on the Characters from DC
She'll play the series regular role of "Bet Sykes," a spirited, sadistic and sharp-tongued villain.

[10/19/18 - 08:53 AM]
Showtime(R) Releases Season Six Premiere of "Ray Donovan" Early to Subscribers
The episode is now available only to Showtime subscribers via Showtime streaming, Showtime Anytime and on demand.

[10/19/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX Holds Onto Demo Crown with "Thursday Night Football"
Despite a blowout Broncos-Cardinals game, the network once again takes home top honors among adults 18-49.

[10/19/18 - 08:02 AM]
Video: Sundance TV Releases "Jonestown: Terror in the Jungle" Trailer in Advance of Two-Night Special Event
Look for said event on Saturday, November 17 and Sunday, November 18 at 9:00/8:00c.

[10/19/18 - 07:58 AM]
WE tv's Groundbreaking Docuseries "Love After Lockup" Returns Friday, December 7 at 9PM ET/PT
WE tv's explosive docuseries is back for a second season, exploring new shocking and revealing stories of couples who fall in love despite the prison bars between them.

[10/19/18 - 06:30 AM]
New Kids on the Block Singer Jonathan Knight to Star in HGTV Pilot "Farmhouse Fixer"
"Old farmhouses are American treasures," said Jonathan. "Most have been in the same family for 200 years and have never been renovated. And they're disappearing fast. If we don't save them, they're going to be gone."

[10/19/18 - 06:00 AM]
National Geographic Taps Angela Bassett to Narrate Stunning Natural History Special "The Flood"
The two-hour wildlife documentary special premieres Sunday, November 25 at 8:00/7:00c.

[10/18/18 - 04:45 PM]
Bette Midler, Brooke Shields, John Larroquette, Katie Couric and Peter Gallagher to Guest Star in the CBS/Warner Bros. Television Comedy "Murphy Brown"
Midler reprises her role 20 years later as Caprice Morton, previously known as Caprice Feldman, Murphy's former secretary.