or


[12/05/05 - 12:00 AM]
Kellogg and Cartoon Network Honored by Promo Magazine with Pro Awards for Outstanding Partnership

[via press release from Cartoon Network]

Kellogg and Cartoon Network Honored by PROMO Magazine with PRO Awards for Outstanding Partnership

Award-Winning Promotion Created by Draft Chicago Takes Top Accolades

Kellogg, in a partnership with Cartoon Network, was honored with a first and third place PRO Award for their "Toon Tour of Mysteries" promotion at the 15th annual PRO Awards Gala Ceremony and Dinner, presented by PROMO Magazine. The campaign received top honors in the best sponsorship or tie-in category, and third place in the best campaign generating brand volume category. The promotion, created by Draft Chicago, Kellogg's promotional marketing agency of record, aimed to increase cereal and morning foods sales, drive display at the retail level and deliver a meaningful, branded experience to the consumer. The campaign was promoted on more then 75 million Kellogg�s brand packages and featured five unique interactive DVD-ROMs featuring Cartoon Network characters.

�We have partnered with Kellogg�s for several consecutive years of high profile back-to-school promotions, always with the goal of raising the bar for creativity and consumer value,� said Phyllis Ehrlich, senior vice president of promotions marketing, Cartoon Network Sales & Marketing. �Kellogg�s truly believes in the collaborative process which is a key reason why they are so successful in their promotional efforts. They are a terrific partner and we�re thrilled they have been recognized for their outstanding achievement this year.�

Timed with the 2004 back-to-school season, the Kellogg �Toon Tour of Mysteries� promotion leveraged high-profile, kid-centric properties to deliver an interactive experience that entertained and challenged the consumers� problem-solving abilities, rewarding them for participating. A series of five unique interactive DVD-ROMs were found in more than 2.5 million cereal and morning foods packages. With Scooby Doo as the master of ceremonies, many of Cartoon Network�s top properties, including The Powerpuff Girls, Johnny Bravo and Dexter's Laboratory, were included on the 75+ million brand packages touting the promotion.

Fun-filled offers were spread across the entire Kellogg�s portfolio and communicated via key consumer touch points including packaging, POS, online, on-air and direct mail. The program exceeded sales and merchandising expectations and offered the consumer a memorable Kellogg�s experience.

The promotion proved successful across every consumer touch point, with sales exceeding expectations and incremental dollar sales increasing by 38%. In addition, incremental sales volume also exceeded expectations, up 52%, while retail orders for POS materials doubled in 2004 vs. 2003.

About Cartoon Network

Cartoon Network, currently seen in more than 88 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.�s 24-hour, ad-supported cable service offering the best in animated entertainment. Drawing from the world�s largest cartoon library, Cartoon Network showcases unique original ventures such as Camp Lazlo, Codename: Kids Next Door, Hi Hi Puffy AmiYumi, The Powerpuff Girls, Dexter�s Laboratory, Ed, Edd n Eddy and other Cartoon Cartoons. Cartoon Network also features Adult Swim, a late night service of animation for grown-ups. Since its launch in 1992, Cartoon Network has remained one of ad-supported cable�s highest-rated networks. Cartoon Network�s website is located at http://CartoonNetwork.com (AOL Keyword: Cartoon Network).

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

About Kellogg

With 2005 sales of nearly $10 billion, Kellogg Company is the world�s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, pie crusts, and ice cream cones. The company�s brands include Kellogg�s, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr�s, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world. For more information, visit Kellogg�s web site at .

About Draft

Founded in 1978, Draft has built a global, behavior-based, communications industry powerhouse that earned the highest rating (five out of five stars) in Advertising Age�s 2005 Agency Review. Draft�s global network spans The Americas, Europe and Asia/Pacific. It is a valued marketing partner for such clients as Aventis Pharmaceuticals, Computer Associates, CVS/pharmacy, Hewlett-Packard, Kellogg, Procter & Gamble, the United States Postal Service and Verizon, among others.

In line with its unique global positioning � The Science Behind The Success� � Draft combines more than 27 years of consumer insights with its proprietary Behavior Path Marketing� process to create seamless marketing communications programs that deliver measurable results across all media. Its primary integrated services encompass direct, retail, promotions, and interactive marketing. Draft (www.draftworldwide.com) is a member of the Interpublic Group of Companies (NYSE: IPG).





  [december 2005]  
S
M
T
W
T
F
S
    


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/14/19 - 12:00 PM]
New Craig Ferguson-Hosted Game Show, ABC's "The Hustler," Challenges Viewers to Hone Their Detective Skills
"The Hustler" is set to begin production later this fall, with an airdate to be announced at a later date.

[10/14/19 - 11:01 AM]
Sarah Silverman Returns to HBO for Stand-Up Comedy Special and Late-Night Series Pilot
Silverman describes her proposed late-night series as "weighing in on the mishigas of the week and taking live video calls."

[10/14/19 - 10:00 AM]
Documentary "Saudi Women's Driving School" Debuts October 24, Exclusively on HBO
This eye-opening film documents the lives of self-reliant women in Saudi Arabia who challenge western stereotypes of their country's gender dynamics, while exercising their long-awaited right to drive.

[10/14/19 - 09:13 AM]
Video: YouTube Debuts Official Trailer for New Learning Series That Tests the Magic of Cinema from "Back to the Future" to "Ghostbusters"
"Could You Survive The Movies," hosted by Jake Roper, debuts Monday, October 21.

[10/14/19 - 08:19 AM]
Sunday's Broadcast Ratings: NBC, "Sunday Night Football" Stay on Top
The Peacock once again wins the evening in all categories.

[10/14/19 - 08:01 AM]
Showtime(R) Presents "Celeste Barber: Challenge Accepted"
Look for the stand-up special to debut on Friday, November 1 at 9:00/8:00c.

[10/14/19 - 07:52 AM]
"The Daily Show with Trevor Noah" Announces Live Democratic Presidential Primary Debate Coverage "Votegasm 2020: The Field Narrows from 10 to... 12?" to Air on Tuesday, October 15 at 11:00 P.M. Eastern
Alex Wagner will be the night's guest interview.

[10/14/19 - 06:27 AM]
Video: "The Marvelous Mrs. Maisel" Season 3 Trailer Available Now
The trailer features the song "Perfectly Marvelous" from Cabaret with an original recording by Sutton Foster.

[10/14/19 - 06:06 AM]
Business Is Personal on an All-New Season of CNBC's Hit Series "The Profit" Premiering Tuesday, November 5 at 10PM ET
Business is personal as Marcus visits 12 entrepreneurs looking to get on the path to success, and one flooded town desperate to get back on proverbial dry land.

[10/14/19 - 01:28 AM]
Video: "The Man Without Gravity" - Official Trailer - Netflix
The film, directed by Marco Bonfanti, premieres Friday, November 1.

[10/13/19 - 08:55 AM]
Saturday's Broadcast Ratings: FOX, ALCS Snap College Football Win Streak
The network's MLB telecast wins the night in total viewers and adults 18-49.

[10/12/19 - 08:38 AM]
Friday's Broadcast Ratings: "WWE SmackDown" Holds Onto Demo Crown
FOX's telecast is still the adults 18-49 champ, but down over 28% from last week's network debut.

[10/11/19 - 02:00 PM]
Disney Channel Orders Family Dance Competition Series "Disney Fam Jam"
Each episode of the competition series will feature two families hitting the floor in three unique rounds of dance battles to see which family will be crowned "Disney Fam Jam" Champs.

[10/11/19 - 10:34 AM]
truTV's "The Carbonaro Effect" Returns Nov. 7
In these all-new eight half-hour episodes, viewers will watch in disbelief as Michael raises the spirt and body of a nun and takes the phrases "cat lady" and "grass fed beef" literally.

[10/11/19 - 10:16 AM]
Quibi and TMZ Announce Two Daily Pop Culture News Shows
"Quibi is the future and we are thrilled to land on a mobile platform that speaks to a young audience on the hunt for celebrity content," said Harvey Levin.