[12/06/05 - 12:00 AM]
Hallmark Channel Ranks High in November 2005 Beta Research Cable Subscriber Study Compared to Mid-Sized and Major Networks

[via press release from The Hallmark Channel]


Channel Listed as Mid-Sized Network in Current Study and Plans to be Included as a Major Network in Future Studies Since Reaching 71 Million Subscribers

Hallmark Channel today released findings pertaining to the network from the November 2005 Beta Research Cable Subscriber Study Evaluation of Basic Cable Networks. Hallmark Channel is evaluated as a mid-sized network in this study, but will be moved to the major networks category in subsequent studies, following its recent announcement that the channel is now in 71 million homes. The results follow:

Among mid-sized networks Hallmark Channel ranked:

#1 on percent mentioning unaided as a favorite channel

#2 on aided awareness

#2 on perceived value among total receiving

#2 on percent of total receiving rating important to enjoyment of cable

#2 on sampling (percent viewing past 12 months)

#3 on percent of viewers rating important to enjoyment of cable

#3 on percent of viewers very/fairly satisfied with network

#5 on average viewer satisfaction score

#5 on program quality

Hallmark Channel was the #2 ranked mid-sized network for �percent rating channel important� among African-Americans/Hispanics/Asians as well as heavy Internet users. Hallmark Channel also ranked #2 on �average perceived value� among heavy Internet users.

Among women, Hallmark Channel ranked among mid-sized networks:

#1 on being mentioned as a favorite channel

#1 on perceived value among total

#1 on sampling (percent viewing past 12 months)

#2 on aided awareness

#2 on percent of total rating important to enjoyment of cable

#8 among all measured networks on percent mentioning as a favorite basic channel

In systems carrying Hallmark Channel, awareness of the network increased from 71% in 2003 to 77% in 2004 to 89% in 2005 survey. In comparison to 2004, Hallmark Channel also achieved increases in sampling � viewing past 12 months; percent of total rating important to enjoyment of cable; and perceived value.

Following is a statement from Paul FitzPatrick, Executive Vice President and Chief Operating Officer, Hallmark Channel: �These outstanding results show once again that Hallmark Channel is a true programming force on today�s cable landscape. We have continually set distribution and ratings records since the network�s launch just four years ago, propelled by the channel�s unmatched brand as a high-quality, family-friendly offering. We�re thrilled that our efforts and achievements have catapulted the channel to the forefront of consumer choice.�

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of 71 million subscribers. The program service is distributed through more than 5,200 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.

  [december 2005]  

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