or


[12/07/05 - 12:00 AM]
AMC Expands Its Marketing Team with Two New Hires

[via press release from AMC]

AMC Expands its Marketing Team with Two New Hires

Gina Degnan Hughes Appointed Vice President, Advertising for AMC Marketing

Alison Hoffman Appointed Director, Advertising for AMC Marketing

Hughes and Hoffman to Steer Programming Initiative of AMC's First-Ever Original Movie Event, 'Broken Trail'

NEW YORK, NY, December 7, 2005 - AMC announced today the appointments of Gina Degnan Hughes to Vice President of Advertising and Alison Hoffman to Director of Advertising, further strengthening and expanding the network's marketing team and infrastructure. Hughes and Hoffman will be charged with developing and implementing consistently innovative marketing and brand campaigns that support the network's initiatives and strategic positioning among consumers and within the marketplace. Today's announcement comes at the end of a record-breaking year for AMC, with 2005 pacing to be the network's strongest year ever in primetime ratings, Household delivery, as well as A18-49 & A25-54 deliveries. Both Hughes and Hoffman will report to Linda Schupack, Senior Vice President of Marketing for AMC.

"Gina and Alison both bring a significant depth of experience that will be a huge asset as we continue to grow the AMC brand," said Linda Schupack, Senior Vice President of Marketing for AMC. "After a tremendous year of ratings success for the network, creating a group with this kind of strategic and brand talent is an important and exciting next step. With AMC's first original movie, Broken Trail, premiering in 2006, having a strong marketing team in place will be essential."

In her new role, Hughes will be responsible for developing and producing strategic and effective advertising that delivers tune-in and ratings and establishes AMC as a preeminent television brand. She will also be responsible for smartly positioning the network's programming and overseeing the AMC website as a promotional tool for the network. As Director of Advertising, Hoffman will work closely with Hughes and additional team members in effectively positioning AMC's programming initiatives. She will supervise the strategic development and execution of AMC advertising and media buying, as well as direct creative development of all consumer-oriented messaging, both internally and externally for the network.

In conjunction with today's personnel announcement, Hughes and Hoffman revealed plans for their first major initiative which will support AMC's first-ever original movie event, western-themed Broken Trail, with Oscar� Winner Robert Duvall, Oscar� Nominee Thomas Haden Church and Emmy-Winning Filmmaker Walter Hill, scheduled to premiere in June 2006. The campaign for the movie will include advertisements in top-tier print, broadcast and radio outlets; a comprehensive online presence, including a Broken Trail mini-site; and a variety of strategic targeted partnerships. Currently in the planning stages, it is ramping up to be one of the largest multi-tiered initiatives in the history of the network.

Prior to her post at AMC, Hughes was Director of Advertising at The History Channel where she developed marketing and media strategies for the network and directed the creation of consumer marketing campaigns. Hughes has also held positions with Horizon Media Inc, where she managed the development of media marketing strategies for various accounts including GEICO, The History Channel (domestic and international), and Jos. A Bank, and Lowe & Partners/SMS where she was a Broadcast Buyer. Hughes received a Bachelor of Business Administration in Management from Hofstra University.

Hoffman comes to AMC from Agency212, where she was the Account Planning Director devising brand strategies and guiding the development of creative concepts for her clients. While at Agency 212, she worked on initiatives for HIT Entertainment brands (Barney, Bob the Builder, Thomas & Friends, among others), PBS Kids, Comcast and MediaEdge. Previously Hoffman held positions with the brand consultancy, Vivaldi Partners, where she was a Senior Consultant working with clients including Bertelsmann (Random House and BMG), and the Thomson Corporation, and with Mitchell Madison Group where she was an Associate Consultant. Hoffman received a Bachelor of Science in Psychology from Brown University.

About AMC
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. Over the past three years, AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."





  [december 2005]  
S
M
T
W
T
F
S
    


· BROKEN TRAIL (AMC)





[01/28/20 - 10:04 AM]
Video: Amazon Prime Video Unveils Big Game Spot for Upcoming Series "Hunters" Starring Al Pacino and Logan Lerman
"Hunters" will be available on Prime Video in more than 200 countries and territories on February 21.

[01/28/20 - 09:10 AM]
Bravo Debuts the New Series "Family Karma" on Sunday, March 8 at 9PM ET/PT
Bravo's newest docuseries gives viewers a never-before-seen look inside the intriguing lives of seven young Indian-American friends.

[01/28/20 - 09:10 AM]
Amazon Original Series "Agatha Christie's The Pale Horse" Premieres March 13 on Amazon Prime Video
The bewitching two-part mystery stars Emmy and BAFTA-nominated actor, Rufus Sewell.

[01/28/20 - 09:00 AM]
CBS Announces Spring Premiere Dates for Two Comedies
"Man with a Plan" and newcomer "Broke" will take over Thursday nights from "The Unicorn" and "Carol's Second Act" after their seasons conclude.

[01/28/20 - 08:10 AM]
Monday's Broadcast Ratings: "The Bachelor" Keeps ABC on Top in Demos
The Alphabet remains the network to beat among adults 18-49 on Monday.

[01/28/20 - 05:52 AM]
Video: Pringles(R) Successfully Traps Interdimensional Traveling Duo Rick and Morty in 2020 Big Game Ad
Rick, Morty and his sister Summer star in the dystopian Pringles Flavor Stacking spot, featuring the first-ever animated Pringles flavor stack.

[01/27/20 - 01:45 PM]
"Awkwafina Is Nora from Queens" Delivers 3.8 Million Total Viewers, Including Simulcast, Replay & Streaming
Comedy Central further spins the numbers for Wednesday, January 22.

[01/27/20 - 01:31 PM]
Netflix Strikes Creative Partnership with Emmy-Award Winning Animation Studio Titmouse
Under the terms of the deal, Netflix will also have a first look at adult animated series developed and created at Titmouse.

[01/27/20 - 01:07 PM]
"The 62nd Annual Grammy Awards(R)" Delivers Television's Largest Primetime Entertainment Audience This Season
CBS spins the numbers for Sunday, January 26.

[01/27/20 - 12:52 PM]
"Star Trek: Picard," "Grammys" Drive CBS All Access to New Record Highs
The former also marked the service's most-watched premiere ever.

[01/27/20 - 12:02 PM]
Video: Official Trailer for New Season of "Wife Swap" - Premieres February 13 on Paramount Network
"Wife Swap" takes two families from very different walks of life and switches spouses, regardless of sex, to discover there is often more that unites us than divides us.

[01/27/20 - 10:31 AM]
Netflix Announces New Improvised Comedy Series, "Cabin," Executive Produced and Starring Comedian Bert Kreischer
Additionally, Kreischer's second Netflix comedy special, "Bert Kreischer: Hey Big Boy," will premiere on March 17.

[01/27/20 - 08:20 AM]
Sunday's Broadcast Ratings: Grammys Dominate Competition for CBS
The Eye cruises to victory in total viewers and adults 18-49.

[01/26/20 - 04:16 PM]
ABC News and ESPN Present a Prime-Time Special on the Life and Legacy of Kobe Bryant
"Kobe Bryant: The Death of a Legend" airs tonight at 10:00/9:00c on both ABC and ESPN.

[01/26/20 - 01:45 PM]
Saturday's Broadcast Ratings: NBA on ABC Holds Off NHL on NBC
The Alphabet wins the night among adults 18-49 while CBS is tops in total viewers.