or


[12/07/05 - 12:00 AM]
AMC Expands Its Marketing Team with Two New Hires

[via press release from AMC]

AMC Expands its Marketing Team with Two New Hires

Gina Degnan Hughes Appointed Vice President, Advertising for AMC Marketing

Alison Hoffman Appointed Director, Advertising for AMC Marketing

Hughes and Hoffman to Steer Programming Initiative of AMC's First-Ever Original Movie Event, 'Broken Trail'

NEW YORK, NY, December 7, 2005 - AMC announced today the appointments of Gina Degnan Hughes to Vice President of Advertising and Alison Hoffman to Director of Advertising, further strengthening and expanding the network's marketing team and infrastructure. Hughes and Hoffman will be charged with developing and implementing consistently innovative marketing and brand campaigns that support the network's initiatives and strategic positioning among consumers and within the marketplace. Today's announcement comes at the end of a record-breaking year for AMC, with 2005 pacing to be the network's strongest year ever in primetime ratings, Household delivery, as well as A18-49 & A25-54 deliveries. Both Hughes and Hoffman will report to Linda Schupack, Senior Vice President of Marketing for AMC.

"Gina and Alison both bring a significant depth of experience that will be a huge asset as we continue to grow the AMC brand," said Linda Schupack, Senior Vice President of Marketing for AMC. "After a tremendous year of ratings success for the network, creating a group with this kind of strategic and brand talent is an important and exciting next step. With AMC's first original movie, Broken Trail, premiering in 2006, having a strong marketing team in place will be essential."

In her new role, Hughes will be responsible for developing and producing strategic and effective advertising that delivers tune-in and ratings and establishes AMC as a preeminent television brand. She will also be responsible for smartly positioning the network's programming and overseeing the AMC website as a promotional tool for the network. As Director of Advertising, Hoffman will work closely with Hughes and additional team members in effectively positioning AMC's programming initiatives. She will supervise the strategic development and execution of AMC advertising and media buying, as well as direct creative development of all consumer-oriented messaging, both internally and externally for the network.

In conjunction with today's personnel announcement, Hughes and Hoffman revealed plans for their first major initiative which will support AMC's first-ever original movie event, western-themed Broken Trail, with Oscar� Winner Robert Duvall, Oscar� Nominee Thomas Haden Church and Emmy-Winning Filmmaker Walter Hill, scheduled to premiere in June 2006. The campaign for the movie will include advertisements in top-tier print, broadcast and radio outlets; a comprehensive online presence, including a Broken Trail mini-site; and a variety of strategic targeted partnerships. Currently in the planning stages, it is ramping up to be one of the largest multi-tiered initiatives in the history of the network.

Prior to her post at AMC, Hughes was Director of Advertising at The History Channel where she developed marketing and media strategies for the network and directed the creation of consumer marketing campaigns. Hughes has also held positions with Horizon Media Inc, where she managed the development of media marketing strategies for various accounts including GEICO, The History Channel (domestic and international), and Jos. A Bank, and Lowe & Partners/SMS where she was a Broadcast Buyer. Hughes received a Bachelor of Business Administration in Management from Hofstra University.

Hoffman comes to AMC from Agency212, where she was the Account Planning Director devising brand strategies and guiding the development of creative concepts for her clients. While at Agency 212, she worked on initiatives for HIT Entertainment brands (Barney, Bob the Builder, Thomas & Friends, among others), PBS Kids, Comcast and MediaEdge. Previously Hoffman held positions with the brand consultancy, Vivaldi Partners, where she was a Senior Consultant working with clients including Bertelsmann (Random House and BMG), and the Thomson Corporation, and with Mitchell Madison Group where she was an Associate Consultant. Hoffman received a Bachelor of Science in Psychology from Brown University.

About AMC
AMC, a division of Rainbow Media's Entertainment Services, which also includes WE: Women's Entertainment and IFC Companies, is a 24-hour, movie-based network, dedicated to the American movie fan. The network, which reaches over 86,000,000 homes, offers a comprehensive library of popular movies and a critically-acclaimed slate of original programming that is a diverse, movie-based mix of original series, documentaries and specials. Over the past three years, AMC has garnered many of the industry's highest honors, including 14 Emmy awards. AMC is "TV for movie people."





  [december 2005]  
S
M
T
W
T
F
S
    


· BROKEN TRAIL (AMC)









[04/25/15 - 08:42 AM]
"Grimm" Is Steady Week to Week in Adults 18-49, Grows in Men and Women 18-49, Adults, Men and Women 25-54 and Total Viewers
NBC spins the numbers for Friday, April 24.

[04/25/15 - 08:40 AM]
"20/20: Bruce Jenner - The Interview" Draws 16.9 Million on Friday - Biggest "20/20" in 15 Years
ABC spins the numbers for Friday, April 24.

[04/25/15 - 08:33 AM]
Friday's Broadcast Ratings: "Bruce Jenner - The Interview" Posts Big Numbers for ABC
Nearly 17 million viewers on average tune into the two-hour special.

[04/24/15 - 07:43 PM]
E! Announces New Documentary Series Following Bruce Jenner's Life as a Transgender Woman
The eight-part, one-hour series will premiere Sunday, July 26 at 9:00pm on E! and will also air on the E! channels internationally.

[04/24/15 - 04:25 PM]
Oscar(R) Nominee and Multiple Tony(R) Winner Frank Langella to Return to FX's Peabody Award-Winning Drama "The Americans"
Langella will reprise his role as "Gabriel," Philip and Elizabeth's mysterious KGB handler.

[04/24/15 - 03:05 PM]
Whipclip Teams Up with Pop to Offer Fans Easy Access to Create and Share Video Clips from Network's Original Programming Line-Up
Using Whipclip, viewers can create customized clips of their favorite moments and share them instantly on Facebook, Twitter, Tumblr, Pinterest and via email and SMS.

[04/24/15 - 12:48 PM]
Discovery Channel Renews Hit-Series "Deadliest Catch" for Twelfth Season
From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.

[04/24/15 - 12:43 PM]
FOX Sports 1 Presents First Ever "U.S. Open Media Day Special"
Originating from the United States Golf Association's Media Day at Chambers Bay, the program, recorded earlier in the day, airs in primetime Monday, April 27, (9:30 PM ET) on FOX Sports 1.

[04/24/15 - 12:32 PM]
Discovery Channel Grabs #1 in Both Persons 25-54 and Persons 18-49 on Cable for the Week
Discovery spins the numbers for the week of April 13-19.

[04/24/15 - 11:17 AM]
"Garbage Time with Katie Nolan" Attracts Largest Audience Ever with Total Viewership Over 1.6 Million
FOX Sports further spins the numbers for Sunday, April 19.

[04/24/15 - 10:35 AM]
Meet the New Class of Students on "Are You Smarter Than a 5th Grader?"
Following a nationwide search, these six kids were chosen to help the grown-ups graduate toward the top prize of $1 million.

[04/24/15 - 10:31 AM]
Live + 3 Day Ratings: ABC's "Once Upon a Time" Emerges at Sunday's Top Broadcast Series
ABC further spins the numbers for Sunday, April 19.

[04/24/15 - 10:26 AM]
Evan Peters the Latest "American Horror Story" Veteran to Join "Hotel"
Lady Gaga, Kathy Bates, Sarah Paulson, Matt Bomer, Cheyenne Jackson, Wes Bentley and Chloë Sevigny also star in the latest installment, due in October.

[04/24/15 - 10:11 AM]
"Thought Crimes: The Case of the Cannibal Cop," Featuring Exclusive Access to Former NYPD Officer Gilberto Valle, Explores Issues of Crime in the Internet Age When It Debuts May 11 on HBO
Dubbed "The Cannibal Cop," former NYPD officer Gilberto Valle was convicted of conspiring to kidnap and eat women in March 2013.

[04/24/15 - 10:08 AM]
Video: "Nightingale" - Tease (HBO Films)
The David Oyelowo-led project premieres Friday, May 29 at 9:00/8:00c on the pay channel.