[12/12/05 - 12:00 AM]
Cbs, UPN and Amp'D Mobile to Bring Multimedia Entertainment Content to Mobile Phones

[via press release from CBS]


Amp'd Mobile To Feature Behind the Scenes Footage, Interviews and Unique Preview Clips From Hit CBS and UPN Programs

Amp'd to be Exclusive Mobile Video Provider for UPN's "America's Next Top Model"

Amp'd Mobile to Target Youth Market

In another convergence of broadcast television and wireless communications, CBS and UPN have reached an agreement with Amp'd Mobile to program multimedia entertainment content to Amp'd members' broadband wireless phones.

Under the agreement, Amp'd Mobile will carry behind the scenes footage, unique previews, interviews and show clips from hit CBS prime time series such as CSI: NY, NUMB3RS and THE KING OF QUEENS, as well as clips and highlights from LATE SHOW with DAVID LETTERMAN.

Amp'd Mobile will also exclusively program mobile video content from UPN's top-rated series AMERICA'S NEXT TOP MODEL, in addition to content from the Network's hit comedies EVERYBODY HATES CHRIS and GIRLFRIENDS.

CBS and UPN content on Amp'd Mobile will be available later this month when the Los Angeles-based company officially launches its service.

Amp'd Mobile is the first mobile entertainment company created to bring broadband wireless services to the youth market. Its members will have access to entertainment branded channels on their cell phones in which they can download video, wallpapers, ringtones and voicetones, all easily accessible through the Amp'd Live program guide.

"Amp'd is an exciting new entertainment destination in the mobile world, and a great place to showcase our content to the younger audiences and early adopters they are targeting," said Cyriac Roeding, Vice President, Wireless, CBS Digital Media. "Through a variety of multimedia options that they offer, Amp'd has created a very personal experience to link the consumer -- our audience -- to our shows. The cell phone is the most personal medium; we see great opportunities here to create personal connections that deepen our viewers relationship to the program, or to creatively expose new viewers to CBS and UPN content."

"We knew the 'DVD-extra' category of behind the scenes footage, highlights and interviews from these key CBS and UPN programs would be at the top of our members' 'must have' list," said Seth Cummings, Senior Vice President, Content and Internet Services, Amp'd Mobile. "Being able to creatively integrate Amp'd within the series and deliver a unique backstage pass to 'America's Next Top Model' fans will undoubtedly become one of our most popular program offerings when we launch. We look forward to working closely with CBS and UPN to expand their programs' reach to our mobile line up."

About Amp'd Mobile
Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters. By leveraging the power of broadband wireless (EVDO), Amp'd will offer traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, Amp'd will bring a more relevant, personal experience to wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Launching in late 2005, more information can be found at www.ampdmobile.com.

About CBS Television
CBS Television is comprised of the CBS Television Network -- with more than 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution. CBS also manages UPN, which broadcasts primetime programming on five nights with an average of 90 percent total coverage throughout the country.

  [december 2005]  


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