On New Year's Day, Viewers to Discover Why Ladies Love Cool Flav!

20 Women Try to Win the Heart of Public Enemy's Hype-Man in VH1's 'Flavor of Love'

Premiering January 1 at 10:00 PM* and December 25 on the VSpot

NEW YORK, Dec. 12 -- You may remember him from VH1's hit shows "The Surreal Life 3" and "Strange Love," but just when you thought you heard your last "Yeah, Boyeee!" VH1 is hitting you with a third dose of the Public Enemy hype-man who made sporting big clock necklaces famous. Flavor Flav is back once again, this time as an eligible bachelor where women will try to win his heart in the new series "Flavor of Love," premiering Sunday, January 1 at 10:00 PM*. The series can also be seen on VH1.com at "The VSpot" on December 25.

After his failed romance with Brigitte Nielsen, Flavor Flav is ready for a new and true romance. In "Flavor of Love," 20 single women from all walks of life, selected for their expressed love for Flav, will move into a "phat crib" in Los Angeles and vie for his affection. With help and advice from Big Rick, Flav's gigantic body-guard and chauffeur, Flavor Flav will date all of the women, weed out the ones who are only after his fame and fortune ... and in the end will choose his one true love.

Along the way, Flav will put the ladies through several challenges including a lie-detector test administered by Brigitte Nielsen herself, a cooking contest judged by Flav's own mother, and the dreaded blind-fold sniff test! Plus, there will be several other surprises throughout this ten-part series including clock ceremonies, dates at Red Lobster, and a new set of gold teeth signifying true love!

VH1's "Flavor of Love" is executive produced by Mark Cronin, Cris Abrego and Ben Samek for Mindless Entertainment and 51 Pictures. Jeff Olde and Jill Modabber oversee the series for VH1.

* all times ET/PT

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in nearly 84 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno and VH1 Country. Connect with VH1 at http://www.VH1.com.

VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

SOURCE VH1
Web Site: http://www.vh1.com