[12/15/05 - 12:00 AM]
Lifetime Entertainment Services Names Former WB Network Executive Maria Grasso to Newly Created Position of Senior Vice President, Series Development

[via press release from Lifetime]

Lifetime Entertainment Services Names Former WB Network Executive Maria Grasso to Newly Created Position of Senior Vice President, Series Development

NEW YORK, Dec. 15 -- In her first significant step toward bringing new talent to the Network since becoming Lifetime Television Entertainment President in September, Susanne Daniels has named Maria Grasso, the architect of popular, groundbreaking WB Network series such as "Everwood," "One Tree Hill" and "Jack & Bobby," to the newly created position of Senior Vice President, Series Development.

In this role, Grasso will oversee the development of all scripted programming for Lifetime Television. Based in Los Angeles, she will report to Daniels.

"We're thrilled to have someone as highly regarded and well-respected as Maria taking on this responsibility. As our network embraces a wider vista of programming targeting a broader range of women viewers, Maria's talent, creativity and remarkable record of success at every stop along her career make her the ideal person to help build Lifetime's primetime schedule," said Daniels.

"Working for the premier women's network was an irresistible opportunity that I simply couldn't refuse. I'm excited to apply my experiences in developing drama and comedy series in both broadcast and cable television to this challenge of expanding Lifetime's programming into new areas," said Grasso. Maria Grasso

Grasso joined The WB in 2001 as Senior Vice President, Drama Development, where her duties included developing primetime series such as "Supernatural," "Everwood," "One Tree Hill" and "Jack & Bobby". Prior to that, she was Executive Vice President, Development, for Will Vinton Studios, supervising the productions of "The PJs" and "Gary and Mike," among other responsibilities.

From 1997-99, she was Senior Vice President, Comedy Development, at Warner Brothers Television. During this period, Grasso developed primetime comedy series including "Jesse," "Norm," "Baby Blues" and "The Oblongs".

As Senior Vice President, Comedy Development for Universal Television from 1994-97, she was instrumental in developing the comedy series "Partners" and "Something So Right." Grasso joined the company in 1992 at Director, Comedy Development.

Grasso began her career at MTV Networks in 1987, where her positions through 1992 included Director of Development at Comedy Central.

She is a graduate of Gettysburg College (PA), earning a Bachelor of Arts in 1986.

LIFETIME is the leader in women's television and one of the top-rated basic cable television networks. A diverse, multi-media company, LIFETIME is committed to offering the highest quality entertainment and information programming, and advocating a wide range of issues affecting women and their families. Launched in 1984, LIFETIME serves more than 89 million households nationwide. In 1998, LIFETIME launched Lifetime Movie Network, now in nearly 50 million homes, and in 2001, Lifetime Real Women. LIFETIME Television, Lifetime Movie Network, Lifetime Real Women, Lifetime Home Entertainment, Lifetime Radio for Women and Lifetime Online are part of LIFETIME Entertainment Services, a 50/50 joint venture of The Hearst Corporation and The Walt Disney Company.

SOURCE Lifetime Television
Web Site: http://www.lifetimetv.com

  [december 2005]  


[10/04/15 - 09:34 AM]
FOX Live + 3 Day Ratings: "Grandfathered" & "The Grinder" Post Healthy Gains
FOX further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:50 AM]
Live + 3 Day Ratings: ABC's "S.H.I.E.L.D." Emerges as the Clear #1 Scripted Show Tuesday at 9pm in Adults 18-49
ABC further spins the numbers for Tuesday, September 29.

[10/04/15 - 08:46 AM]
Saturday's Broadcast Ratings: College Football Keeps ABC on Top
The Alphabet wins the night in total viewers and adults 18-49 by a wide margin.

[10/04/15 - 08:32 AM]
"Saturday Night Live" Season Premiere Up 13% vs. Year-Ago Debut in Metered-Market Households
NBC spins the numbers for Saturday, October 3.

[10/04/15 - 08:22 AM]
College Football Week 5: ABC Televises Two Highest-Rated Games of the Day
ESPN spins the numbers for Saturday, October 3.

[10/03/15 - 09:19 AM]
Friday's Broadcast Ratings: "Shark Tank" Tops Demos for ABC
The Alphabet leads the night among adults 18-49.

[10/03/15 - 09:18 AM]
"Dateline NBC" Grows Week to Week by 10% in Both 18-49 and Total Viewers
NBC spins the numbers for Friday, October 2.

[10/03/15 - 09:03 AM]
"Gotham" Week 2 Rises 63% in Nielsen Live + 3 Day, Outrating Season Premiere
FOX further spins the numbers for Monday, September 28.

[10/03/15 - 08:47 AM]
"Blindspot" Generates NBC's Biggest Live + 3 Day 18-49 Lift in Nearly a Year
NBC further spins the numbers for Monday, September 28.

[10/03/15 - 08:21 AM]
ABC Wins Its 2nd Straight Friday in Adults 18-49, Outdelivering Runner-Up CBS by 17%
ABC spins the numbers for Friday, October 2.

[10/02/15 - 03:33 PM]
ABC to Give "Quantico" Another Encore on Tuesday; "Beyond the Tank" Pushed Again
The newcomer's second episode, due this Sunday, will likewise rebroadcast on Tuesday, October 6 at 10:00/9:00c.

[10/02/15 - 02:25 PM]
ABC Family to Give Fans Access to Talent and Unique Photo Opportunities During New York Comic Con on October 8-11
"Pretty Little Liars," "Stitchers" and "Shadowhunters" are among the participating series.

[10/02/15 - 02:01 PM]
Acclaimed Director S.J. Clarkson Brings Her Talent to "Marvel's Jessica Jones"
Clarkson also served as an executive producer on the premiere episode.

[10/02/15 - 01:52 PM]
"Baring It All: Inside New York Fashion Week," a Special Programming Event, to Air October 14 on ABC Family
The two-hour documentary produced by Gennifer Gardiner and IMG's Will Staeger and Mike Antinoro showcases a fresh take on New York Fashion Week, following industry insiders who are changing the fashion landscape.

[10/02/15 - 01:09 PM]
VH1's Primetime Ratings for Third Quarter Surge Ahead 34% Over Prior Quarter Among Adults 18-49
VH1 spins the numbers for the third quarter of 2015.