[12/21/05 - 12:00 AM]
TV Land Scores Most-Watched Year Ever for 2005

[via press release from TV Land]

TV Land Scores Most-Watched Year Ever For 2005

Originals and Classic Hits Advance Net to Highest Audience Levels in Channel History

New York, NY, December 21, 2005 � For 2005 to date, TV Land is pacing to earn its most-watched year ever among its core demo of Adults 25-54 and among total viewers on a total programming day basis. Bolstered by new original programming and its proven roster of hit classic TV programming, the network will finish the year averaging 303,000 A25-54, up +18% versus YAGO and 600,000 total viewers on a total programming day basis, up +20% over last year. Additionally, TV Land is pacing to have its most-watched prime time ever in its 10-year history, averaging 411,000 A25-54, an increase of +16% over 2004 and drawing 966,000 total viewers, up +24%.

For the year to date, according to Nielsen Media Research (12/27/04-12/18/05), TV Land posted in total programming day a 0.3/303,000 among Adults 25-54, and in prime time, the net averaged a 0.4/411,000.

TV Land 2005 Performance Highlights include:

� Good Times, which airs every night from 10 p.m. to 11 p.m. with back to back episodes, is averaging a 0.5/489,000, up +10% in delivery over last year among A25-54. It is drawing an average of over 1 million total viewers, up +15% over 2004.

� What�s Happening?, one of the coolest comedies of the 1970s, launched on Saturday, November 5 with a 48-hour marathon. The showcase averaged a 0.7/628,000, up +75% in rating and delivery versus year ago. Among total viewers, the marathon attracted an average of nearly 1 million, up +41% over last year.

� TV Land Confidential, the network�s original series which aired every Wednesday at 10 p.m. from 9/14/05-10/26/05, shared the untold stories behind some of the greatest shows on TV, from I Dream of Jeannie to Everybody Loves Raymond. The series averaged a 0.4/388,000, up +14% in delivery among A25-54. It delivered 853,000 total viewers, up +17% over 2004.

TV Land�s core demo is comprised of Baby Boomers, generally defined as Americans born between 1946 and 1964. In October 2005, TV Land announced that it has secured the services of Ken Dychtwald, the nation�s leading expert on Baby Boomers, and his San Francisco-based consulting firm � Age Wave � to conduct a comprehensive study exploring consumer behaviors and attitudes of the Baby Boom generation. As consultants to TV Land, Dychtwald and Age Wave have been assigned two primary projects: 1) to develop and execute a �state-of-the generation� presentation to TV Land advertisers in March, 2006 and 2) to conduct a national study that examines their social influence and consumer trends on a wide range of issues pertaining to entertainment. The study�s findings are slated to be released by TV Land and Age Wave in September, 2006.

TV Land and all related logos and titles are trademarks of Viacom International Inc.

TV Land Productions was created in 2003 to develop original programming that complements the network�s successful acquired programming slate. TV Land Productions has also produced The TV Land Awards Show: A Celebration of Classic TV (March 2003, 2004 and 2005), the Emmy-nominated The Dick Van Dyke Show, Revisited, the network�s first original special for broadcast, which premiered on CBS in May 2004, the Emmy-nominated Still Brady�After All These Years reunion special in September 2004 and Chasing Farrah (Spring 2005), the original reality series that followed iconic Hollywood actress and sex symbol Farrah Fawcett. For more information about TV Land�s original Wednesday night line-ups, visit www.tvland.com.

Now seen in over 85 million U.S. homes, TV Land�s program mix features popular dramas, sitcoms, westerns, Retromercials and a TV-referential interstitial environment, all programmed with a specific audience in mind � the first generation of Americans to grow up watching television and features all-time Classic hits like All in the Family, I Love Lucy, The Andy Griffith Show, The Carol Burnett Show and Bonanza.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [december 2005]  

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