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[01/05/06 - 12:00 AM] The Return of ABC Family's 'Wildfire' Delivers Highest Premiere in the History of the Channel and Races Ahead of Season One |
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[via press release from ABC Family] |
THE RETURN OF ABC FAMILY'S 'WILDFIRE' DELIVERS HIGHEST PREMIERE IN THE HISTORY OF THE CHANNEL AND RACES AHEAD OF SEASON ONE
Series Is A Winner With Women 18-34, Ranking No. 1 In the Time Period Among All Basic Cable
Burbank, CA (January 5, 2006) � ABC Family's first original scripted drama WILDFIRE heated-up ratings on ABC Family with its second season premiere Monday, Jan. 2, (8:00 PM � 9:00 PM), delivering over 2.3 million total viewers and outperforming any season premiere in the history of the channel. The series also outdelivered its first season premiere by double digits in all key demos up 12% in HH (1.9 vs. 1.7), 19% in total viewers (2,338 vs. 1,968) and 29% with Adults 18-34 and 18-49 (0.9 vs. 0.7).
"It's incredibly rewarding to know the fans were as excited about the return of 'Wildfire' as we were," said Paul Lee, president, ABC Family. "And the fact that we brought in so many viewers is a testament to how good the show is. We love it that ABC Family is becoming a destination for originals of the highest quality."
The series ranked first among all basic cable in the time period with Women 18-34 (1.4 rating), Teens 12-17 (2.8 rating) and Female Teens 12-17 (4.8 rating). The WILDFIRE premiere also outperformed its season one average by 19% in HH (1.9 vs. 1.6), 22% in total viewers (2,338 vs. 1,921), 50% with Adults 18-34 and adults 18-49 (0.9 vs. 0.6).
One element contributing to this successful launch was the marketing component of a WILDFIRE micro site at www.abcfamily.com which received 1 million visitors in December who were exposed to a comprehensive content-rich micro site for WILDFIRE that included a unique five minute broadband tease. WILDFIRE will be available on iTunes Music Store beginning January 10, 2006.
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[04/25/25 - 10:01 AM] Video: "Earnhardt" - Official Trailer - Prime Video Start your engines. "Earnhardt" premieres May 22 on Prime Video.
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[04/25/25 - 09:12 AM] One Hell of A Week in New York City with "The Walking Dead: Dead City" Beginning Sunday, April 27 through Wednesday, April 30 AMC is partnering with iconic NYC establishments and events, including the Empire State Building, Citi Field, the NYCRUNS Brooklyn Experience Half Marathon, PopUp Bagels and more, featuring merchandise giveaways and the show's iconic Walkers.
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[04/25/25 - 09:01 AM] Video: "Sirens" - Official Trailer - Netflix Worried about her sister's too-close relationship with her billionaire boss, a scrappy everywoman seeks answers at a lavish seaside estate.
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[04/25/25 - 08:00 AM] Peacock Sets Streaming Debut Dates for Focus Features' "Black Bag" and Universal Pictures' "Love Hurts" Steven Soderbergh's "Black Bag" streams exclusively on Peacock beginning May 2; while Jonathan Eusebio's "Love Hurts" is due on May 9.
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[04/24/25 - 01:04 PM] Saddle Up! New Docuseries "Not Her First Rodeo" Lands at Hulu and Freeform From ABC News Studios, "Not Her First Rodeo" is a six-part docuseries inside the adrenaline-fueled world of professional bull riding.
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[04/24/25 - 12:12 PM] Jeffrey Dean Morgan Asks Where the X Am I? in NBC's New Travel Competition Series "Destination X," Premiering Tuesday, May 27 at 10 P.M. ET/PT Viewers can catch an exclusive sneak peek of the series after the Kentucky Derby on Saturday, May 3 at 8 p.m. ET, 7 p.m. CT and MT, and 7:30 p.m. PT on NBC.
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[04/24/25 - 12:00 PM] "Yellowjackets" Sets Record with Most Watched Season in Series History on Paramount+ with Showtime The series is now the number two most-streamed global Showtime original ever, only behind "Dexter: Original Sin."
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[04/24/25 - 11:00 AM] The "83rd Annual Golden Globes" to Air Sunday, Jan. 11, 2026, on CBS Nominations for the Golden Globes will be announced on Monday, December 8.
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[04/24/25 - 10:31 AM] Video: "Football Parents" - Official Teaser - Netflix When it comes to their children's amateur football careers, this group of parents has no shame, no chill - and a peculiar sense of team spirit.
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[04/24/25 - 10:30 AM] FOX Unveils Its Summer 2025 Schedule, Featuring New and Returning Unscripted Series and All-New Episodes of "Animation Domination" Favorites Look for new episodes of "Bob's Burgers," "Grimsburg," "Family Guy" and "The Great North" beginning Thursday, May 29.
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[04/24/25 - 10:14 AM] Love, Desire, and Shocking Twists in TLC's New Series, "90 Day: Hunt for Love" Set in Tulum, Mexico, these love-hungry alums have loved, lost and learned a few lessons along the way.
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[04/24/25 - 10:04 AM] New Season of "Gold Rush: Mine Rescue with Freddy & Juan" Premieres Friday, May 9 at 9PM ET/PT on Discovery Channel With gold prices surging to new records, the modern-day rush is on.
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[04/24/25 - 10:01 AM] Oxygen True Crime's "Unknown Serial Killers of America" Premieres Sunday, May 18 at 7 P.M. ET/PT Each hour-long episode of "Unknown Serial Killers of America" profiles the horrific stories of these unconscionable criminals, and delves into what transformed them into evil monsters.
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[04/24/25 - 10:01 AM] Video: "Love Death + Robots" Volume 4 - Official Trailer - Netflix The Emmy-winning anthology of twisted tales from strange worlds returns, with stories featuring MrBeast and the Red Hot Chili Peppers.
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[04/24/25 - 10:01 AM] "Saturday Night Live" Closes Out Milestone 50th Season with Three Back-to-Back Shows in May Walton Goggins and Scarlett Johansson will follow the previously announced Quinta Brunson as hosts.
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