The Boondocks Begins 2006 with 2nd Best Delivery Ever among Adults 18-34, Outperforming Its Series-to-Date Average by Strong Double-Digit Gains
Episode Ranks #7 for the Week on Basic Cable Among Adults 18-34; Most-watched Series� Episode Since Nov. 13
Adult Swim Also Ranks #1 for the Week for Total Day Delivery of Adults 18-24, Men 18-24
Proving its performance legs nine weeks out from its series debut, The Boondocks (Sunday, Jan. 8, 11 p.m. ET/PT) on Adult Swim scored its second-highest ratings and delivery among adults 18-34 and men 18-34, the animated series� best performance since Nov. 13, according to preliminary date from Nielsen Media Research. The provocative new show from comic artist and series creator Aaron McGruder ranked #1 in its time period on basic cable in delivery of adults and men 18-34 as well as adults, men, and women 18-24. It also ranked #7 on the list of ad-supported basic cable�s top 50 shows of the week among adults 18-34 and #6 among men 18-34. Compared to the series-to-date average on Sundays at 11 p.m., The Boondocks telecast outperformed across all target adult demos by significant double digits.
Additionally, Adult Swim ranked #1 for the week for delivery of adults 18-24 and men 18-24 among all ad-supported cable networks. The late-night service also ranked #2 in delivery of adults 18-34 (behind Nick-at-Nite) and #1 in delivery of men 18-34.
Highlights of The Boondocks� Jan. 8 presentation vs. its series-to-date average, as well as Adult Swim�s overall performance, include the following:
The Boondocks (Sunday, 11 p.m.)
- Adults 18-34 delivery (996,000) increased by 24%, and ratings (1.5) by 25%
- Adults 18-24 delivery (583,000) improved by 25%, and ratings (2.1) by 24%
- Men 18-34 delivery (644,000) grew by 27%, and ratings (1.9) by 27%
- Men 18-24 delivery (373,000) expanded by 22%, and ratings (2.7) by 23%
- Women 18-24 delivery (210,000) jumped by 32% , and ratings (1.5) by 36%
ADULT SWIM (Monday-Thursday, Saturday, 11 p.m.-6 a.m., Sunday, 10 p.m.-6 a.m.)
- Adults 18-34 delivery totaled 356,000 and an 0.5 rating
- Adults 18-24 delivery totaled 212,000 and an 0.8 rating
- Men 18-34 delivery totaled 222,000 and an 0.7 rating
- Men 18-24 delivery totaled 137,000 and a 1.0 rating
- Adults 18-49 delivery totaled 438,000 and an 0.3 rating�ranked #8 among all ad-supported basic cable
The Boondocks tells the story of Huey and Riley, two kids who move from Chicago�s South Side to the suburbs with their granddad, Robert Jebediah Freeman. In moving to the quiet and safety of �The Boondocks��a.k.a. suburban Woodcrest�it�s Granddad�s hope that he can ignore his rambunctious grandkids and enjoy the fourth quarter of his life in peace. But Huey, a 10-year-old leftist revolutionary, and his 8-year-old misfit brother, Riley, don�t adapt to the new environment as well as expected.
Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 88.5 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.
RATING PERIOD: 1/2/06-1/8/06
SOURCE: Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD). Complete and final data (Live+7) will be available in two weeks. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.
NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.