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[01/11/06 - 12:00 AM]
Gilmore Girls Is a Winner, Leading the WB to a #1 Finish from 8-10 P.M. Among Women 12-34

[via press release from The WB]

�GILMORE GIRLS� IS A WINNER, LEADING THE WB TO A #1 FINISH FROM 8-10 P.M. AMONG WOMEN 12-34

Burbank, CA January 11, 2006

HIT SERIES WINS ITS TIME PERIOD AMONG ADULTS 18-34 AND PERSONS 12-34

�GILMORE GIRLS� ACHIEVES TRIPLE-DIGIT GAINS COMPARED TO THE PARALLEL WEEK LAST YEAR IN ALL 18-34 AND 12-34 DEMOS, PLUS TOTAL VIEWERS

�SUPERNATURAL� BUILDS ITS TIME PERIOD COMPARED TO THE PARALLEL WEEK LAST YEAR IN ALL KEY DEMOS AND MORE THAN DOUBLES THE AUDIENCE FROM THE SAME NIGHT LAST YEAR

The WB Network's GILMORE GIRLS had an outstanding outing on Tuesday, leading The WB to a #1 finish from 8-10 p.m. in women 12-34 (3.4/9) and #3 rank in primetime among persons 12-34 (2.4/7). The sensational series won its time period with #1 finishes among adults 18-34 (2.9/9), persons 12-34 (2.8/9), women 18-34 (4.3/12), women 12-34 (4.4/12) and teens (2.7/9), while winning the night among female teens (4.5/14).

GILMORE GIRLS was up dramatically compared to the parallel week last year, including triple-digit gains in all 18-34 and 12-34 demos, as well as total viewers (5.8 million, +102%). Some other notable gains included +123% in adults 18-34, +115% in persons 12-34, +108% in teens and +92% in adults 18-49.

Freshman phenom SUPERNATURAL, #1 in its time period among female teens (3.6/11), also improved its time period compared to the parallel week last season. SUPERNATURAL was up in every key demo including +73% in adults 18-34 (1.9/5), +73% in persons 12-34 (1.9/5), +89% in adults 18-49 (1.7/4) and achieved triple digit gains in all male demos and total viewers (4.2 million, +118%).

For the night, The WB improved in all key demos including gains of +100% in adults 18-34 (2.4/7), +100% in persons 12-34 (2.4/7) and +108% in total viewers (5 million).





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· GILMORE GIRLS (CW)
· SUPERNATURAL (CW)





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