or


[01/18/06 - 12:00 AM]
We Launches First-Ever Mobile Marketing Campaign for Style Me with Rachel Hunter

[via press release from WE: Women's Entertainment]

WE Launches First-Ever Mobile Marketing Campaign for Style Me with Rachel Hunter

Eight-Part Weekly Reality Series Premieres Monday, January 23 at 10PM

New York, NY, January 18, 2006- WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that it's launching its first-ever mobile marketing campaign with ipsh! mobile marketing, enabling viewers to receive personal weekly style tips from Rachel Hunter via their mobile phone. The campaign coincides with the Jan 23 premiere of Style Me with Rachel Hunter and runs until March 1 st.

"WE is always seeking out non-traditional marketing initiatives that allow us to speak to our core audience of women beyond our linear network," said Jennifer Robertson, Vice President, Consumer Marketing for WE. "This mobile platform is an exciting initiative for WE and Style Me reinforces our dedication to original programming."

To sign up, WE viewers can log on to www.we.tv and be directed to a sign-up page where they can enter their mobile number as well as a friend's number. Once entered, they receive a confirmation text message and beginning Jan 23rd their weekly personal recorded message from Rachel Hunter, full of exclusive style tips will be sent straight to their mobile phone.

Style Me, hosted by supermodel and actress Rachel Hunter, seeks to create the next top celebrity stylist by pitting twelve aspiring wannabes against each other in the world's most critical fashion city - New York. Over the course of eight episodes, contestants compete in a series of over-the-top, time-sensitive and high-pressure challenges to prove they've got what it takes to work alongside the Hollywood elite. The individual judged most style savvy wins the ultimate prize: $10,000, a one-year contract with a talent agency and the chance to style Rachel Hunter for an A-list, red carpet event.

This year marked WE's largest programming expansion in its history, including a 30% increase in original programming. The network's originals also garnered record ratings success for WE. In 2005 to date, 8 of the network's Top 10 ranked telecasts for A18-49 delivery were originals for WE, compared to 1 in 2004*.

*Source: Nielsen Media Research, WE Total Day M-Su 10a-5a, 12/29/03-10/31/04 compared to 12/27/04-10/30/05

Style Me with Rachel Hunter is co-produced by WE: Women's Entertainment and Ultra HD, a VOOM HD Network.

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 56 million homes.

About ipsh!
ipsh! is the North American leader in innovating, developing and deploying effective, turnkey mobile marketing solutions, with over 400 successful campaigns since the company's inception in June 2001. Spanning technologies that encompass 1-way and 2-way SMS, alerts, promotions, ringtones, logos, pictures, wallpaper, screensavers, games, real-time voting/polling, chat, interactive TV, IVR (interactive voice response), premium SMS, MMS, and mobile video, ipsh! has dominated the media, entertainment and brand verticals with its proprietary PRISM platform. ipsh! is a wholly owned subsidiary of Omnicom Group Inc. For more information, visit http://www.ipsh.com.





  [january 2006]  
S
M
T
W
T
F
S


· BRIDEZILLAS (WE)











[03/05/15 - 02:44 PM]
Little Women Take a Bite Out of the Big Apple with Lifetime(R)'s "Little Women: NY" Premiering on March 25
Viewers first got a glimpse of New York's Lila Call, when she made waves with the "Little Women: LA" cast and now they'll get to see her in action on her home turf with her group of east coast besties.

[03/05/15 - 01:13 PM]
Samantha Bee Heading to TBS - Former "Daily Show" Correspondent Signs Up to Host Comedy Series
The new show, which is in the early stages of development, is being planned as a platform for Bee to apply her smart and satirical point of view to current and relevant issues.

[03/05/15 - 01:08 PM]
Great American Country Renews Three Popular Series
The network announced the renewal of season two of "Flippin' RVs" (Justin and Anna Scribner), season three of "Junk Gypsies" (Amie Sikes and Jolie Sikes) and season four of "Celebrity Motor Homes" (Blair Herter).

[03/05/15 - 11:58 AM]
Nickelodeon's "Kids' Choice Awards" Host Nick Jonas, Platinum Selling Rapper Iggy Azalea with Grammy-Winner Jennifer Hudson, And Award Winning Pop-Rock Band 5 Seconds of Summer to Perform at This Year's Show
"We are so excited to be nominated and perform at the Kids' Choice Awards! It's our first time at the show and it's going to be awesome!" said 5 Seconds of Summer.

[03/05/15 - 11:53 AM]
Starz Announces Elisabeth Shue and Jason Schwartzman to Guest Star on "Blunt Talk"
Shue and Schwartzman will both appear as possible guests for Walter Blunt's (Patrick Stewart) nightly cable news show "Blunt Talk."

[03/05/15 - 11:41 AM]
#BieberRoast Roasters to Include Hannibal Buress, Chris D'Elia, Natasha Leggero, Ludacris, Shaq, Snoop Dogg, Martha Stewart and More!
This year's dais will also feature some of today's hottest comedians including Hannibal Buress, Chris D'Elia, Natasha Leggero and Jeffrey Ross.

[03/05/15 - 11:31 AM]
NBC's "Caught on Camera with Nick Cannon" Returns with Brand New Episodes
Special half-hour episodes will air Saturday, March 7 and April 11 at 8:00/7:00c.

[03/05/15 - 11:17 AM]
Jimmy Fallon and Seth Meyers Deliver Decisive February Sweep Wins
NBC spins the late-night numbers for the February sweeps period.

[03/05/15 - 10:59 AM]
"Going Clear: Scientology and the Prison of Belief," Highlighting Stories of Former Church of Scientology Members, Who Detail Their Lives as Followers, Debuts March 29 on HBO
Alex Gibney profiles eight former members of the Church of Scientology, whose most prominent adherents include A-list Hollywood celebrities, shining a light on how the church cultivates true believers, detailing their experiences and what they are willing to do in the name of religion.

[03/05/15 - 10:35 AM]
AMC Continues the "Mad Men" Celebration with the Release of a Series of Tributes
Bryan Cranston, David O. Russell and Gayle King, among others, reminisce about the pilot, memorable moments and the end of the "Mad Men" era.

[03/05/15 - 10:06 AM]
Cast and Creators of NBC's Hit Comedy "Undateable" Up the Fun at SXSW with Comedy Showcase and Panel
Co-creator and executive producer Bill Lawrence will lead the comedy tour with series stars Chris D'Elia, Brent Morin, Ron Funches and Rick Glassman.

[03/05/15 - 10:06 AM]
Four Conference Champions Punch NCAA Tickets on FOX Sports 1
FOX Sports 1, for the second consecutive year, is the exclusive home for the entire BIG EAST Men's Basketball Tournament from Madison Square Garden in New York City, including on-site studio coverage throughout the event.

[03/05/15 - 10:00 AM]
"ACM Presents: Superstar Duets!," A New Entertainment Special Featuring an Unprecedented Lineup of Country Music Legends Performng Alongside This Year's ACM Award Nominees and Chart-Topping Artists, To Be Broadcast Friday, May 15 on CBS
Dierks Bentley, Clint Black, Luke Bryan, Kenny Chesney, Sam Hunt, Miranda Lambert, Patty Loveless, Ronnie Milsap, Darius Rucker, Dwight Yoakam, Alabama, Eli Young Band and Florida Georgia Line among those slated to appear.

[03/05/15 - 09:33 AM]
Series Premiere of "CSI: Cyber" Posts Significant Gains in the Time Period and Versus Year Ago
CBS spins the numbers for Wednesday, March 4.

[03/05/15 - 08:46 AM]
Smithsonian Channel(TM) Investigates the Real Story That Inspired CBS' Limited Event Series "The Dovekeepers"
The new one-hour special, "Siege of Masada," premiering Friday, March 27 at 9:00/8:00c, examines the evidence behind this powerful legend.