[01/23/06 - 12:00 AM]
Hallmark Channel Launches Annual Valentine's Day Sweepstakes with Hallmark Gold Crown Stores(R)

[via press release from The Hallmark Channel]


Distribution Partners Reaching 51 Million Subscribers to Participate in Multi- Platform Promotion, Featured On-Air, Online and in Participating Hallmark Gold Crown Stores�

Customers Can Take Advantage of Hallmark Flowers 20% Discount, Have a Chance to Win a Trip to Los Angeles and Visit the Set of a Hallmark Channel Original Movie

This Valentine�s Day, Hallmark Channel has partnered with 450 affiliate systems and approximately 4,000 Hallmark Gold Crown Stores across the country to offer a sweepstakes with a chance for participants to win a trip for two to Los Angeles and a VIP visit to the set of a Hallmark Channel Original movie. Through the participating affiliates the promotion will reach 51 million subscribers.

As an addition to the promotion, for the first time ever, subscribers will be able to take advantage of a 20% discount offer code for Hallmark Flowers that will be provided by their cable provider. The sweepstakes coincides with the Hallmark Channel Original movie premiere of �Falling in Love With the Girl Next Door� starring Patty Duke, Patrick Duffy and Shelley Long, on Saturday, February 4 (9:00 pm, ET/PT). To enter the sweepstakes, viewers can register at www.hallmarkchannel.com or shoppers can enter by making a purchase using their Hallmark Gold Crown� Card at a participating Hallmark Gold Crown Store between January 27 and February 14. The grand prize includes a trip for two to Los Angeles, including a behind-the-scenes visit to the set of a Hallmark Channel Original movie.

Participating affiliates have agreed to air cross-channel spots to support Hallmark Channel�s Original movies and the sweepstakes, and to purchase local radio or print advertising within their market. Every customer from the 450 participating affiliate markets that registers for the sweepstakes will be entered to win an exclusive DVD 3- pack of Hallmark Channel Original movies.

�Falling in Love With the Girl Next Door,� stars Emmy� Award winner Shelley Long (�Cheers�) and Academy Award�, Emmy� and Golden Globe winner Patty Duke (�Murder Without Conviction�) as, Betsy and Bridget, two strong-willed women who have battled for decades over who throws the best Halloween party on Catalina Island. When Bridget�s daughter, Theresa, (Crystal Allen, �Maid in Manhattan�) returns home after a failed romance and falls in love with the boy next door (Ken Marino, �What I Like About You�), her childhood friend and Betsy�s son, the two women try to put their differences aside � unsuccessfully � for the sake of their children. Patrick Duffy (�Dallas�) and Bruce Boxleitner (�Babylon 5�) also star.

Hallmark Channel is a 24-hour basic cable channel that provides a diverse slate of high-quality entertainment programming to a national audience of more than 71 million subscribers. The program service is distributed through more than 5,200 cable systems and communities as well as direct-to-home satellite services across the country. Crown Media also operates a second 24-hour linear channel, Hallmark Movie Channel. Through its subsidiary, Crown Media Distribution, LLC, Crown also distributes titles from its award-winning collection of movies, miniseries and films for exhibition in a variety of television media including broadcast, cable, Video-on-Demand and High Definition Television.


For more information visit www.hallmarkchannel.com or www.hallmarkmoviechannel.com.

  [january 2006]  


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