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[01/27/06 - 12:00 AM]
Man of Steel Still Going Strong at 100

[via press release from The WB]

MAN OF STEEL STILL GOING STRONG AT 100

Burbank, CA January 27, 2006

MILESTONE �SMALLVILLE� 100TH EPISODE SETS TIME PERIOD RECORDS FOR THE WB IN ADULTS 18-34, PERSONS 12-34, MEN 18-34 AND MEN 12-34

�SMALLVILLE,� WHICH ATTRACTS 6.3 MILLION VIEWERS, RANKS #1 IN ITS TIME PERIOD IN SEVEN KEY DEMOS, INCLUDING ADULTS 18-34 AND PERSONS 12-34

�BEAUTY AND THE GEEK� AND �SMALLVILLE� ACHIEVE TRIPLE-DIGIT GAINS OVER THE PARALLEL WEEK LAST SEASON

The WB's SMALLVILLE celebrated its 100th episode in winning fashion as THE HIT SERIES SET NEW ALL-TIME NETWORK TIME PERIOD RECORDS in ADULTS 18-34 (3.3/10), PERSONS 12-34 (3.2/10), men 18-34 (3.7/13) and men 12-34 (3.6/12). Its ratings in adults 18-49 (2.8/8) and men 18-49 (3.2/9) as well as in total viewers (6.3 million) were the second-highest in time period history.

The super series also placed #1 in its time period among adults 18-34 (3.3/10), persons 12-34 (3.2/10), men 18-34 (3.7/13), men 12-34 (3.6/12), men 18-49 (3.2/9), teens (2.8/9) and male teens (3.3/11).

Compared to the parallel week last season, SMALLVILLE achieved triple-digit gains over the parallel Thursday last season in every key demo, including +313% in adults 18-34 (3.3/10), +300% in persons 12-34 (3.2/10), +211% in adults 18-49 (2.8/8), +250% in teens (2.8/9) and +127% in total viewers (6.3 million).

BEAUTY AND THE GEEK improved over last week's second airing in several key demos including adults 18-34 (2.4/6), women 18-34 (2.7/7), adults 18-49 (2.1/5), women 18-49 (2.3/5), women 12-34 (2.6/7) and total viewers (4.4 million, an increase of 257,000 viewers). Like its lead-in, BEAUTY AND THE GEEK, achieved triple-digit gains over the parallel Thursday last season in all 18-34, 12-34 and 18-49 demos, including +243% in adults 18-34 (2.4/6), +200% in persons 12-34 (2.4/7) and +163% in adults 18-49 (2.1/5).





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· BEAUTY AND THE GEEK (CW)
· SMALLVILLE (CW)











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