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[01/30/06 - 12:00 AM] Mark Burnett Productions and Aol to Produce "Gold Rush!" -- First-Ever Reality Treasure Hunt Exclusively on AoL.com |
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| [via press release from AOL] |
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MARK BURNETT PRODUCTIONS AND AOL TO PRODUCE "GOLD RUSH!" -- FIRST-EVER REALITY TREASURE HUNT EXCLUSIVELY ON AOL.COM
New York, NY - January 30, 2006 -- Mark Burnett Productions and AOL have signed a major production deal to develop a real-life reality treasure hunt airing exclusively on the AOL.com website. Called "Gold Rush!", the show will track real-life challengers searching for hidden treasure across the United States.
The clues, expected to be extremely challenging, will be placed throughout the AOL network, including websites such as AOL.com, AIM.com Moviefone.com and MapQuest.com. The clues and the show will also be promoted on other media, including television, print and wireless.
"With 'Survivor,' 'The Apprentice,' 'The Contender' and 'Rock Star,' I've been amazed by the volume of fans who constantly want to communicate online about each of these shows. They clearly want a lot more content than they can enjoy during one hour of television per week," said Mark Burnett. "The world is changing and the Internet is about to become the next broadcast network. With the volume of people able to watch content on their computers between 9am to 5pm, it could very well become the new primetime. The immediate future will take advantage of content that utilizes television, print and the Internet in concert. AOL and I are embracing this immediate future through 'Gold Rush.'"
"This is a totally original concept that comes to us from the guy who created reality television," said Jon Miller, Chairman and CEO of America Online. "It defines engagement; it's disruptive by nature and it will certainly be habit forming - all the best of the Internet in one fell swoop."
About Mark Burnett Productions
Mark Burnett Productions (MBP) is a leading production company in the world of primetime non-fiction television. MBP revolutionized television with hits such as Eco-Challenge, Survivor, The Apprentice, The Contender and the upcoming Rockstar:INXS. MBP also successfully reintroduced product placement as an integral part of each of its shows and has garnered a total of 33 Emmy nominations since 2001. Mark Burnett was listed as the #1 Most Valuable Player by TV Guide and in Time Magazine's Top 100 most influential people in the world today.
About America Online, Inc.
America Online, Inc. and its subsidiaries operate a leading network of Web brands and the largest Internet access subscription service in the United States. Brands include the AOL(r) service, the AOL.com(r) website, and the AIM(r), MapQuest(r), Moviefone(r), Netscape(r), CompuServe(r) and ICQ(r) services. America Online offers a range of digital services including the TotalTalk(r) voice service. The company also has operations in Canada and Europe. America Online, Inc. is based in Dulles, Virginia, and is a wholly owned subsidiary of Time Warner Inc. (NYSE: TWX).
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[12/09/25 - 12:00 PM] FOX Kicks Off Its Winter Lineup with Special Advance Premiere Dates for New Series "Best Medicine" and Returning Comedy Series "Animal Control" Following FOX NFL Doubleheaders Plus: look for a two-night premiere event for new drama series "Memory of a Killer," starring Patrick Dempsey and Michael Imperiloi, beginning immediately after the NFC Championship Game.
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[12/09/25 - 10:31 AM] John Stamos, Dale Dickey, and Cam Gigandet Join "The Hunting Wives" Season 2 The trio joins previously announced new cast members Kim Matula and Alex FitzAlan, alongside returning cast members Brittany Snow, Malin Akerman, Jaime Ray Newman, Dermot Mulroney, Evan Jonigkeit, George Ferrier, Karen Rodriguez, Hunter Emery, and Branton Box.
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[12/09/25 - 10:01 AM] BET+ Original Film, "A Soulful Christmas," Premieres Thursday, December 25 The film stars Kaci Walfall, Myles Truitt, Shanice, Kenny Lattimore, Taylor Symone, E. Roger Mitchell, Towanda Braxton, KB Holland, Kyler Chavis, Gail Everett-Smith, Gerard Catus, Ryan James, and Elijah Resurreccion.
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[12/09/25 - 09:31 AM] "The Upshaws" Returns to Netflix on January 15 with Final Season As Regina makes a run for office and Bennie's garage falls on hard times, the Upshaws will always find a way to keep it real, loud and full of love.
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[12/09/25 - 09:22 AM] Viaplay January 2026 Exclusive U.S. Premieres: "Sport vs. Money," "Stayer," "The Curse," "Scenes After a Marriage" "Slayer" follows an aging rock musician forced to confront his greatest challenge when the mother of his child dies tragically - struggling to balance fatherhood, fame, and the haunting choices of his past.
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[12/09/25 - 09:01 AM] Video: Official Trailer - "The Wonderfully Weird World of Gumball" Season 2 The series, produced by Hanna-Barbera Studios Europe, returns on Monday, December 22 only on Hulu and Hulu on Disney+ for bundle subscribers.
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[12/09/25 - 09:01 AM] The History Channel's New Series "History's Deadliest with Ving Rhames" to Premiere on Monday, January 26 The 10-part series produced by Propagate Content will reveal the unbelievable details surrounding the world's most prolific and powerful killers.
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[12/09/25 - 08:10 AM] Roku Originals Hits the Road for Sophia Bush and Lauren Holly Comedy Feature "Broad Trip" From Muse Entertainment and Motion Content, the film recently wrapped production and will debut on The Roku Channel in May 2026.
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[12/09/25 - 08:09 AM] FOX Nation Taps Zachary Levi for New Docudrama "David: King of Israel" Slated for Early 2026 Released weekly, the program brings to life the thrilling, turbulent and deeply human story of David, the shepherd boy who rose to become the greatest king in Israel's history, and whom Christians regard as the ancestor of Jesus Christ.
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[12/09/25 - 08:08 AM] OWN Announces "Maxxed Out": A Bold New Financial Intervention Series Premiering January 10, 2026 This unflinching eight-episode series reveals how money (and mismanaged money) can strain even the strongest relationships.
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[12/09/25 - 08:01 AM] Tyrese Haliburton Joins "NBA on Prime" as Player Contributor Haliburton will make his debut tonight on "NBA on Prime's" postgame show, "NBA Nightcap," following the Emirates NBA Cup Quarterfinals doubleheader featuring the Miami Heat at Orlando Magic (6:00 p.m. ET) and New York Knicks at Toronto Raptors (8:30 p.m. ET).
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[12/09/25 - 07:01 AM] Apple TV Reveals First Look at "Margo's Got Money Troubles" from David E. Kelley Based on Rufi Thorpe's bestselling novel of the same name, the eight-episode series will premiere globally on Wednesday April 15, 2026 with three episodes, followed by new episodes every Wednesday through May 20, 2026.
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[12/09/25 - 07:01 AM] Prime Video Reveals First-Look Images and Premiere Date for "56 Days," Starring Dove Cameron and Avan Jogia All eight episodes will be released on Wednesday, February 18, 2026, exclusively on Prime Video in more than 240 countries and territories worldwide.
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[12/09/25 - 06:01 AM] Video: "Unlocked: A Jail Experiment" - Season 2 Official Trailer - Netflix At an Arizona correctional facility, a sheriff implements a bold experiment to grant incarcerated men more agency in this eye-opening reality series.
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[12/09/25 - 06:01 AM] The Game is Afoot! Prime Video Releases First-Look Images for "Young Sherlock" Series The thrilling series, brought to life by visionary director and executive producer Guy Ritchie, charts the origin story of Sherlock Holmes in an irreverent, action-laden mystery that follows the iconic detective's early adventures.
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