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VH1's 'Web Junk 20' Shines Across Multiple Platforms
On-Air Ratings, VSPOT Streams, User-Submitted Videos, and Mobile Downloads
Gain Significant Momentum
VH1 Scores Its Most Watched January Ever
NEW YORK, Feb. 1 -- In its third week, "Web Junk 20" -- VH1's
new weekly countdown of the hottest viral videos on the internet -- is
reaching viewers across multiple platforms at increasing rates.
"Web Junk 20's" Multiplatform Highlights Include:
On-air Ratings: According to Nielsen Media Research*, the third premiere
episode of "Web Junk 20" on Friday, January 27 scored a .6 among the key
18-49 demo -- a 50% increase over the series' first two episode premieres,
making it the highest rated VH1 show of the day. In addition, 914,000
total viewers (P 2+) tuned in to that episode.
VSPOT: Streams from VSPOT, VH1's broadband network almost quadrupled from
the first to the second week and grew 6-fold, week-over-week in its third
week.
VH1 Mobile: "Web Junk 20" accounted for over 25 percent of the total VH1
content requested on Verizon Wireless' V CAST last week. Additionally,
"Web Junk 20" was the #1 or #2 ranked VH1 content on Verizon Wireless'
V CAST 4 days last week.
User-Submitted Content: Since "Web Junk 20" first aired, IFILM, VH1's "Web
Junk 20" partner has experienced a 60 percent increased in user-submitted
videos on http://www.ifilm.com.
In addition, VH1 scored its most watched January ever, averaging 701,000
total viewers in primetime throughout the month.
"Web Junk 20", hosted by comic Patrice O'Neal airs every Friday night at
11:30 PM (EST) on VH1. It is a production of VH1; Executive Produced by
Richard Hankey, Shelly Tatro and Michael Hirschorn.
Each episode of "Web Junk 20" is available on-demand on VSPOT
(http://vspot.vh1.com) after airing on VH1 every Friday night. In addition to
providing research on the show, IFILM makes each clip in its entirety
available on its Web site at http://www.IFILM.com, and provides viewers with
the ability to upload clips for consideration in future episodes of
"Web Junk 20".
To learn more about "Web Junk 20" visit http://www.vh1.com.
VH1 connects viewers to the music, artists and pop culture that matter to
them most with series, specials, live events, exclusive online content and
public affairs initiatives. VH1 is available in over 87 million households in
the U.S. VH1 also has an array of digital services including VH1 Classic, VH1
Soul, VH Uno and VH1 Country. Connect with VH1 at http://www.VH1.com.
* Nielsen Media Research, 1/27/2005
SOURCE VH1
Web Site: http://www.ifilm.com http://vspot.vh1.com
http://www.vh1.com
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