[02/01/06 - 12:00 AM]
VH1's 'Web Junk 20' Shines Across Multiple Platforms

[via press release from VH1]

VH1's 'Web Junk 20' Shines Across Multiple Platforms

On-Air Ratings, VSPOT Streams, User-Submitted Videos, and Mobile Downloads Gain Significant Momentum VH1 Scores Its Most Watched January Ever

NEW YORK, Feb. 1 -- In its third week, "Web Junk 20" -- VH1's new weekly countdown of the hottest viral videos on the internet -- is reaching viewers across multiple platforms at increasing rates.

"Web Junk 20's" Multiplatform Highlights Include:

On-air Ratings: According to Nielsen Media Research*, the third premiere episode of "Web Junk 20" on Friday, January 27 scored a .6 among the key 18-49 demo -- a 50% increase over the series' first two episode premieres, making it the highest rated VH1 show of the day. In addition, 914,000 total viewers (P 2+) tuned in to that episode.

VSPOT: Streams from VSPOT, VH1's broadband network almost quadrupled from the first to the second week and grew 6-fold, week-over-week in its third week.

VH1 Mobile: "Web Junk 20" accounted for over 25 percent of the total VH1 content requested on Verizon Wireless' V CAST last week. Additionally, "Web Junk 20" was the #1 or #2 ranked VH1 content on Verizon Wireless' V CAST 4 days last week.

User-Submitted Content: Since "Web Junk 20" first aired, IFILM, VH1's "Web Junk 20" partner has experienced a 60 percent increased in user-submitted videos on http://www.ifilm.com.

In addition, VH1 scored its most watched January ever, averaging 701,000 total viewers in primetime throughout the month.

"Web Junk 20", hosted by comic Patrice O'Neal airs every Friday night at 11:30 PM (EST) on VH1. It is a production of VH1; Executive Produced by Richard Hankey, Shelly Tatro and Michael Hirschorn.

Each episode of "Web Junk 20" is available on-demand on VSPOT (http://vspot.vh1.com) after airing on VH1 every Friday night. In addition to providing research on the show, IFILM makes each clip in its entirety available on its Web site at http://www.IFILM.com, and provides viewers with the ability to upload clips for consideration in future episodes of "Web Junk 20".

To learn more about "Web Junk 20" visit http://www.vh1.com.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in over 87 million households in the U.S. VH1 also has an array of digital services including VH1 Classic, VH1 Soul, VH Uno and VH1 Country. Connect with VH1 at http://www.VH1.com.

* Nielsen Media Research, 1/27/2005

Web Site: http://www.ifilm.com http://vspot.vh1.com http://www.vh1.com

  [february 2006]  

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