or


[02/03/06 - 12:00 AM]
ABC Marketing Gets Addicted to "Lost" and 'Into the Game' with New On-Air Promos for "Lost" and "Desperate Housewives"

[via press release from ABC]

ABC MARKETING GETS ADDICTED TO �LOST� AND �INTO THE GAME� WITH NEW ON-AIR PROMOS FOR �LOST� AND �DESPERATE HOUSEWIVES�

Promos to Be Broadcast for the First Time in HDTV During Super Bowl, Sunday, Feb. 5

During the half-time break of the Super Bowl, airing SUNDAY, FEBRUARY 5 on the ABC Television Network, ABC Marketing is gearing up to get even more people addicted to the hit drama �Lost� and to watch along with major athletes who are �getting into the game� with �Desperate Housewives.� In addition, for the first time ABC will broadcast several of its on-air promotional campaigns in HDTV.

Show promos in HDTV will include �Lost,� �Desperate Housewives,� �The Evidence,� �Grey�s Anatomy� and �Sons & Daughters.�

In a new on-air promotion for �Lost,� the music of late rock icon Robert Palmer will be featured, along with clips from the show and portions of his legendary music video, �Addicted to Love� � in which Palmer appears with a group of beautiful brunettes playing guitars. This footage is intertwined to promote the ABC show, with the new lyrics, �Addicted to Lost.� The 60-second promo will be shown in HDTV and will air only once during the half-time break. After that, viewers can log on to ABC.com. to see it again.

Robert Palmer was an icon in the 1980s and remains so today. His combination of thumping bass, powerful electric guitar-punching elements and semi-soulful vocals made him one of the most popular performers of his day.

Mike Benson and Marla Provencio, senior vice presidents Marketing for ABC Entertainment, worked with Universal Music Enterprises and the estate of Palmer to obtain the rights to use the music for this highly stylized promo.

The �Get into the Game� �Desperate Housewives� on-air promo features NBA champion Shaquille O�Neal, USC quarterback Matt Leinart, skateboard champion Tony Hawk, world boxing champion Sugar Ray Leonard and Playboy entrepreneur Hugh Hefner. Filmed in various locations around Los Angeles, including the Playboy Mansion, the promo takes a humorous look at the way men feel about all the goings on at Wisteria Lane and the housewives on �Desperate Housewives.�

�Lost� was created by Jeffrey Lieber and J.J. Abrams & Damon Lindelof. Abrams, Lindelof, Bryan Burk, Jack Bender and Carlton Cuse serve as executive producers. Filmed entirely on location in Hawaii, it is from Touchstone Television.

Marc Cherry is executive producer and creator and Tom Spezialy is executive producer of �Desperate Housewives, which is also from Touchstone Television.





  [february 2006]  
S
M
T
W
T
F
S
   


· DESPERATE HOUSEWIVES (ABC)
· EVIDENCE, THE (ABC)
· GREY'S ANATOMY (ABC)
· LOST (ABC)
· SONS & DAUGHTERS (ABC)





[07/27/17 - 02:30 PM]
TGI-Hulu! Beloved "TGIF" Lineup to Make Streaming Debut on Hulu
Plus: Hulu original drama series "Harlots" has been picked up for a second season.

[07/27/17 - 12:46 PM]
El Rey Network Greenlights Martial Arts Series "Bushido Battleground"
The new, 10-episode, two-hour series showcases elite fighters in the full contact sports of MMA, submission Jiu Jitsu and Muay Thai matches from around the world.

[07/27/17 - 12:31 PM]
Showtime(R) Orders New Animated Series Centered on Trump White House Executive Produced by Multiple Emmy(R) Winner Stephen Colbert
"I know a lot of people wanted to do this, and I'm honored that the Cartoon President invited our documentary crew into his private world," Colbert said.

[07/27/17 - 12:00 PM]
Louis Tomlinson to Perform Debut Solo Single, "Back to You," Featuring Bebe Rexha, Live on "Teen Choice 2017"
Plus: Chris Pratt, Lucy Hale, Janel Parrish, Victoria Justice, Tyler Posey, The Dolan Twins, Yara Shahidi and Hudson Yang are the latest scheduled to appear.

[07/27/17 - 11:32 AM]
Maria Bello Joins the Cast of "NCIS"
Bello will play an NCIS agent who was commissioned as a second lieutenant in the army and served two tours in Afghanistan.

[07/27/17 - 11:24 AM]
Global Superstar Katy Perry to Host and Perform at the 2017 "MTV Video Music Awards"
Earlier this week, she secured a spot as one of the top nominees for the 2017 VMAs with nods in five categories.

[07/27/17 - 10:35 AM]
CNBC Presents a Special Episode "The Profit: Marijuana Millions" on Tuesday, August 8 at 10PM ET/PT
In a special episode, Marcus Lemonis travels to California at a game-changing moment in the evolving acceptance and commercialization of pot in America.

[07/27/17 - 10:31 AM]
AMC Releases Key Art for the Fourth and Final Season of "Halt and Catch Fire"
Said swan song will debut with a two-hour premiere on August 19.

[07/27/17 - 10:14 AM]
Alaskan Gold Miners Risk It All on Discovery's Hit Series "Bering Sea Gold," Returning to the Ice for Its Sixth Season Friday, August 11
This season, the miners will face even bigger challenges and more risks in hopes of hitting the motherlode under the ice.

[07/27/17 - 09:34 AM]
Showtime(R) Picks Up New Drama Pilot "City on a Hill" Executive Produced by Academy Award(R) Winners Ben Affleck and Matt Damon
In the early 90s, Boston was rife with violent criminals emboldened by local law enforcement agencies in which corruption and racism was the norm, and then it all suddenly changed.

[07/27/17 - 09:16 AM]
Video: truTV Debuts Trailer for Upcoming Comedic Documentary "The Problem with Apu"
Produced by Marobru, Inc. and Avalon Television, "The Problem with Apu" will debut on truTV this fall.

[07/27/17 - 09:13 AM]
Wild Wednesdays Return to Smithsonian Channel(TM) with Two New Specials
From the dry, barren terrain of the Namibian savanna to the lush rainforests of India, meet two of nature's most unique creatures - the tenacious honey badger and deadly king cobra.

[07/27/17 - 09:03 AM]
See What's Cooking "At Home with Amy Sedaris" Premiering Tuesday, October 24 at 10:30pm ET/PT on truTV
Special guests who will stop by Amy's abode in season one include Scott Adsit, Rachel Dratch, Cole Escola, Jane Krakowski, Heather Lawless, David Pasquesi, Sasheer Zamata, and many more.

[07/27/17 - 08:34 AM]
TBS Unveils Fall Slate Featuring Three New Series and Returning Favorite
Newcomers "The Last O.G.," "Drop the Mic" and "Snoop Dogg Presents The Joker's Wild" will be joined by the second season of "Search Party."

[07/27/17 - 08:33 AM]
TBS's "Angie Tribeca" Rides Audience Growth to Fourth Season Renewal
The fourth season will welcome a new cast member: two-time Emmy winner Bobby Cannavale.