or


[02/06/06 - 12:00 AM]
Maybelline New York and John Frieda Professional Hair Care Sponsor We's Under the Tents

[via press release from WE: Women's Entertainment]

Maybelline New York and John Frieda Professional Hair Care Sponsor WE's Under the Tents

Special Focusing On 2006 New York Fashion Week Premieres February 15 th at 10:30 pm

New York, NY - February 6, 2006 - WE: Women's Entertainment, the only cable network dedicated to helping women connect to one another and the world around them, announced today that Maybelline New York and John Frieda Professional Hair Care have signed on to sponsor Under the Tents, a half-hour special, behind-the-scenes look at the fashion trends from the 2006 Fall collections at New York Fashion Week. The show will premiere February 15th at 10:30 PM.

As part of the sponsorship agreement, both Maybelline NewYork and John Frieda will receive tagged tune-ins, billboards, and customized vignettes highlighting the hottest beauty trends of the season. A particular focus will be made on hair and make-up for upcoming spring. Spots will include hairstyles with The John Frieda Brilliant Brunette and Sheer Blonde products, and make-up will use Maybelline Superstay Lip Color and Lash Stylist Mascara. Additionally, both sponsors will receive logo presence in a full page ad promoting the special running in Life & Style Magazine. Online presence will also be seen at www.we.tv.

"We are pleased to be able to pair our sponsors with fashion programming that is not only an exclusive industry insider event but also a topic that is so appealing and universal to women everywhere," said Arlene Manos, President, Rainbow National Network Advertising Sales. "Under the Tents reinforces WE's commitment to provide our viewers with informative programming that is also fun to watch, and positions WE as the television destination for women."

Under the Tents will offer viewers a behind-the-scenes look at the happenings that occur under the exclusive tents at Bryant Park during New York's Fashion Week from February 3-10.

This year marked WE's largest programming expansion in its history, including a 30% increase in original programming. The network's originals also garnered record ratings success for WE. In 2005 to date, 8 of the network's Top 10 ranked telecasts for A18-49 delivery were originals for WE, compared to 1 in 2004*.

*Source: Nielsen Media Research, WE Total Day M-Su 10a-5a, 12/29/03-10/31/04 compared to 12/27/04-10/30/05

About WE: Women's Entertainment
WE: Women's Entertainment is the only cable network dedicated to helping women connect to one another and the world around them. With quality original programming including the hit series "Bridezillas," unique movie packages like "Three Men and A Chick Flick," topical specials and its public affairs initiative WE Empowers Women, the network supports women and appeals to their interests in pop culture, relationships and personal style. WE: Women's Entertainment is a subsidiary of Rainbow Entertainment Services and is currently seen in over 56 million homes.





  [february 2006]  
S
M
T
W
T
F
S
   


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[03/23/19 - 08:31 AM]
Friday's Broadcast Ratings: NCAA Men's Basketball Tournament Keeps CBS on Top
The Eye wins the night in both total viewers and adults 18-49.

[03/22/19 - 01:40 PM]
The CW's "Supernatural" to End After 15 Seasons
Co-stars Jared Padalecki, Jensen Ackles and Misha Collins revealed the news via social media this afternoon.

[03/22/19 - 12:50 PM]
Anna Cathcart, Janel Parrish and John Corbett Return to "To All the Boys I've Loved Before"
They'll reunite with Lana Condor and Noah Centineo in the much anticipated sequel.

[03/22/19 - 10:04 AM]
Video: Netflix Debuts Trailer & Key Art for Brie Larson's Directorial Debut: "Unicorn Store"
Samuel L. Jackson, Joan Cusack and Bradley Whitford also star in the film, due on Friday, April 5.

[03/22/19 - 09:57 AM]
Chris Jacobs Joins All-Star Team of Explorers Led by Josh Gates' in Discovery's Live Broadcast from Egypt
"Expedition Unknown: Egypt Live" airs Sunday, April 7, live on both coasts at 9:00/8:00c.

[03/22/19 - 09:20 AM]
Ina Garten Returns with Brand-New Menu of Spring Dishes in "Barefoot Contessa: Cook Like a Pro" on Sunday, April 21st at 11:30AM ET/PT
Hosted by Ina from East Hampton, New York, the series helps viewers cook with confidence no matter their level of expertise.

[03/22/19 - 09:00 AM]
Kristin Cavallari to Host "Paradise Hotel," Premiering with a Two-Hour Event Thursday, May 9, on FOX
Following the Thursday night premiere, the series will air on Mondays (starting May 13 at 9:00-10:00 PM ET/PT), Wednesdays (starting May 15 at 9:00-10:00 PM ET/PT) and, with live elements, on Thursdays (8:00-10:00 PM ET/PT).

[03/22/19 - 08:44 AM]
ABC Picks Up Television's No. 1 New Comedy, "The Conners," for a Second Season
"We are proud to be continuing the story of the iconic Conners family," said Karey Burke. "This team is fearless in their willingness to tackle contemporary issues with humor and heart, and I have no doubt they will continue to outdo themselves."

[03/22/19 - 08:35 AM]
Video: Sundance Now's "Riviera" Returns June 20 - Official Season 2 Trailer
Behind every great fortune is a great crime, and the second season sees Georgina (Julia Stiles) focused on trying to get away with murder as she fights to retain power within the Clios household and her position at the top of the elusive art world.

[03/22/19 - 08:16 AM]
Thursday's Broadcast Ratings: NCAA Men's Basketball Tournament Opens on Top for CBS
The Eye takes home top honors among adults 18-49 last night.

[03/22/19 - 08:07 AM]
Netflix Original Series "The Politician" Launches September 27
Ryan Murphy's latest original series stars Ben Platt, Gwyneth Paltrow, Jessica Lange, Zoey Deutch, Lucy Boynton, Bob Balaban, David Corenswet, Julia Schlaepfer, Laura Dreyfuss, Theo Germaine, Rahne Jones, and Benjamin Barrett.

[03/22/19 - 08:06 AM]
Video: Showtime(R) Releases First Look at Its New Sports Gambling Docu-Series "Action"
The series premieres this Sunday, March 24 at 8:00/7:00c on the pay channel.

[03/22/19 - 07:04 AM]
Jeremy Wade Returns to Animal Planet in All-New Series "Jeremy Wade's Dark Waters" Which Launches as a Global Series Premiere
Jeremy returns to Animal Planet in a captivating new series that brings him back to the water's edge to investigate reports of the unimaginable and unexplained.

[03/22/19 - 06:20 AM]
From the Director of "Quicksand" Comes "Home for Christmas," A New Norwegian Original Series from Netflix
In the six-episode series, Johanne finds herself at 30 years old to be the only one among friends and family without a partner.

[03/22/19 - 06:00 AM]
Starz Satisfies Fans' "Now Apocalypse" Binge Cravings with the Full Season Release of the Critically Acclaimed Comedy March 22 at 12 AM ET
Starz also made the series premiere episode available to watch for free in its entirety online on Starz.com, Starz YouTube channel, Reddit and Pride Media platforms (Pride.com, OUT.com and Advocate.com).