or


[02/14/06 - 12:00 AM]
NBC Universal's Multi-Platform Olympics Strategy Proves Successful, 125 Million Watch Olympics on Networks of Nbcu

[via press release from NBC]

NBC UNIVERSAL'S MULTI-PLATFORM OLYMPICS STRATEGY PROVES SUCCESSFUL, 125 MILLION WATCH OLYMPICS ON NETWORKS OF NBCU

NBC UNIVERSAL'S MULTI-PLATFORM OLYMPICS STRATEGY PROVES SUCCESSFUL, 125 MILLION WATCH OLYMPICS ON NETWORKS OF NBCU

NBC Wins Week in Primetime for 1st Time Since Sept. 2004

Olympics Power NBCU: "Today" Ratings Up 60%, USA Network Ratings Jump 32%, "Weekend Nightly News" Enjoys 231% Lead Over ABC

TORINO, Italy - Feb. 14, 2006 - NBC's Monday night coverage of the Torino Winter Olympics drew a 12.8 household rating and 20 share, giving the network its fourth consecutive primetime win for the first time since Aug. 2004, beating CBS by 71 percent (7.5), and more than doubling the ratings for Fox (6.2) and ABC (6.2). Through Monday night, 125 million total viewers have watched the Olympics on the networks of NBC Universal. Powered by the Olympics, NBC wins the week in household ratings for the first time since Sept. 2004. Last night's primetime coverage (8-11 p.m. ET/PT) drew 21 million average viewers, doubling ABC and Fox and 84 percent higher than CBS in primetime (ABC, 9.1M; Fox, 10.2M; CBS, 11.4M).

"Our industry isn't just about network primetime anymore, and neither are the Olympics - they succeed across all platforms and dayparts of NBC Universal," said Randy Falco, President and COO, NBC Universal Television Group. "Even while our network primetime achieves its highest ratings in more than a year, we are taking advantage of the other ways that people consume media, reaching them on cable, the Internet and other new platforms. As our company has expanded, we have found new ways to reach our viewers. We are reassembling the audience."

- NBC NEWS: "Today's" advantage over "Good Morning America" is more than 60 percent greater than it was going into the Olympics, according to fast affiliate data (7-8:15 a.m.), and is averaging 6.5 million viewers (a 1.5 million advantage over GMA). The Brian Williams-anchored Saturday and Sunday editions of "Nightly News" delivered an astonishing 28.6 million total viewers. On Saturday, February 11, "Nightly News" attracted a staggering 12.514 million total viewers, 146% more (+7,425,000) than second place CBS' 5.089 million, and a 219% lead (+8,603, 000) over third place ABC's 3.911 million. This represents Saturday Nightly's best total viewer delivery since February 9, 2002 (Salt Lake City Olympics). On Sunday, February 12, "Nightly News'" numbers were even more impressive - averaging a whopping 16.117 million - the Sunday edition's best delivery ever. This represents a 231% lead (+11,253,00) over ABC's 4.864 million.

- SPORTS COMPARISON: The four-night average rating of the Torino Winter Games on NBC (13.1/21) out-rates both the four game average of the 2005 World Series (11.1/19, +18%) and the average rating of the first four games of the 2005 NBA Finals (7.1/13, +85%) respectively.

- DEMO VICTORY: With only three days of Olympics coverage, this was still NBC's highest-scoring week in adults 18-49 and total viewers since the week of Aug. 23-30, 2004 (the 2004 Athens Summer Games). This was NBC's top in-season week in adults 18-49 since the week of May 3-9, 2004 ("Friends" finale) and in total viewers since the week of Feb. 18-24, 2002 (the 2002 Salt Lake City Winter Games).

- USA NETWORK: USA Network's Olympics coverage, featuring "Olympic Ice," the first Olympic program dedicated solely to figure skating, and the U.S. women's hockey team's victories over Switzerland and Germany, resulted in a 32% boost in viewers to the network (1.93M this weekend vs. 1.46M in pre-Olympic 1Q).

- NBCOLYMPICS.COM: On Monday, NBCOlympics.com had its best day in the ten-year history of the web site, with more than 29 million page views, 42 percent higher than its previous record (20.6 million during the Athens Games on Aug 17, 2004). The top-searched Olympic athletes on NBCOlympics.com, powered by Google, were:

1. Shaun White

2. Michelle Kwan

3. Tanith Belbin

4. Sasha Cohen

5. Bode Miller.

The networks of NBC Universal, NBC, USA, MSNBC, CNBC, NBC HD and Universal HD will provide 418 total hours of coverage - including the most live coverage - across the most platforms of any Winter Olympics in history of the XX Olympic Winter Games from Torino, Italy, Feb. 10-26.





  [february 2006]  
S
M
T
W
T
F
S
   


· FRIENDS (NBC)









[04/28/15 - 10:09 AM]
Video: Starz Releases First Look Trailer for Limited Series "Flesh and Bone"
The eight-hour limited series created by Emmy(R) award-winning "Breaking Bad" writer and executive Producer Moira Walley-Beckett, premieres Sunday, November 8.

[04/28/15 - 09:15 AM]
Disney Junior Orders Second Season of Hit Intergalactic Series "Miles from Tomorrowland"
The series, which charts the outer space missions of young adventurer Miles Callisto and his family as they work together to help connect the galaxy on behalf of the Tomorrowland Transit Authority, incorporates unique space and science facts into each storyline.

[04/28/15 - 09:00 AM]
VH1 Picks Up "Barely Famous" for Season Two
The series features sisters Erin and Sara Foster offering a tongue-in-cheek perspective on the culture of reality TV and the hypocrisy of everyday life in Los Angeles.

[04/28/15 - 08:35 AM]
Monday's Broadcast Ratings: "The Voice" Keeps Demo Crown at NBC
Plus: "Stalker" returns to CBS up a tick from its last Wednesday airing.

[04/28/15 - 08:10 AM]
It's Best to 'Know Your Enemy' on the New Season of "Ink Master" Starting Tuesday, June 23 at 10 PM, ET/PT
This season it's not just about the rivalries the artists create during the competition, each contestant comes with their own personal tattoo rival - their master or apprentice.

[04/28/15 - 08:10 AM]
Underground Cooking Competition "Knife Fight" Returns May 26 on Esquire Network
16 New York area chefs will compete to conquer mystery ingredients and each other, but only one will be left standing.

[04/28/15 - 08:03 AM]
CBS Announces the New Reality Series "The Briefcase," Premiering Wednesday, May 27
The series features hard-working American families experiencing financial setbacks who are presented with a briefcase containing a large sum of money and a potentially life-altering decision: they can keep all of the money for themselves, or give all or part of it to another family in need.

[04/28/15 - 07:36 AM]
WE tv's New Explosive Original Series, "Cutting It: In the ATL" Premieres Thursday, May 21 at 10pm ET/PT
The series follows four glamorous and headstrong salon owners, as they compete to dominate the Atlanta hair game.

[04/28/15 - 07:22 AM]
Bravo Media Travels to the North Shore of Long Island for the New Docu-Series "Secrets and Wives" Premiering Tuesday, June 2 at 10 PM ET/PT
Navigating the pitfalls of marriage and divorce, these six women are all going through the process of reinventing themselves under the microscope of family, friends and exes.

[04/28/15 - 07:02 AM]
IFC Fulfills "Gigi's Bucket List" - Greenlights New Comedy Series Starring David Krumholtz
Eight half-hour episodes start shooting this June in Los Angeles.

[04/28/15 - 06:31 AM]
Hallmark Channel's Emmy(R)-Nominated Lifestyle Program, "Home & Family", Welcomes Back the Network's 2nd Annual "Renew-It-All" Sweepstakes
Following the initiative's successful launch in 2014, Renew-it-All will be back in a major way, guaranteeing one lucky family the chance to renovate and improve their home for a grand prize total that values at over $30,000.

[04/27/15 - 02:06 PM]
The Reign of "Thrones" Continues as Premiere Episode Outpaces Previous Season
HBO further spins the numbers for Sunday, April 12.

[04/27/15 - 02:00 PM]
FOX Sports 1 Offers Extended Coverage from Las Vegas for Mayweather-Pacquiao Superfight
FOX Sports 1 is on hand at the MGM Grand Hotel & Casino Broadcast Center throughout fight week, providing extended preview coverage for original studio programs.

[04/27/15 - 01:50 PM]
The 42nd Annual Daytime Emmy(R) Awards on Pop Become the Network's Most-Watched Live Event in Eight Years
POP spins the numbers for Sunday, April 26.

[04/27/15 - 01:10 PM]
Oxygen Media's "The Prancing Elites Project" Dances Into Viewers' Hearts with Highest-Rated Series Premiere Among All Key Demos Since Network Rebrand
Oxygen further spins the numbers for Wednesday, April 22.