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[02/22/06 - 12:00 AM]
Bravo Launches on the Itunes Music Store with Emmy Nominated Hit Series Project Runway

[via press release from Bravo]

BRAVO LAUNCHES ON THE iTUNES MUSIC STORE WITH EMMY NOMINATED HIT SERIES PROJECT RUNWAY

CURRENT & PAST SEASONS OF EMMY-NOMINATED "INSIDE THE ACTORS STUDIO" AND CURRENT SEASON-TO-DATE EPISODES OF "PROJECT RUNWAY" AVAILABLE ON FEBRUARY 28

BURBANK, Calif. -- February 22, 2006 -- Bravo today announced that its critically acclaimed original cable programming will launch on the iTunes Music Store(www.itunes.com). Viewers will be able to download tonight's reunion episode of the Emmy-nominated hit series "Project Runway" in advance of Bravo's television premiere.

Beginning Tuesday, February 28, viewers will be able to download the entire current season-to-date episodes of "Project Runway" as well as the most compelling episodes of Bravo's eleven time Emmy-nominated "Inside the Actors Studio" featuring this season's interview coups with Dave Chappelle and Angelina Jolie. Also available will be some of the most acclaimed episodes from last season's "Inside the Actors Studio" including Jim Lipton's interview with Michael J. Fox.

"Bravo continues to provide some of the most talked about, water-cooler buzz shows on television today," said Jeff Zucker, CEO NBC Universal Television Group. "We are really pleased to be able to offer a show like 'Project Runway' on iTunes. This show was not only the single cable show nominated for an Emmy in its category last year, but it has grown to be an even bigger hit this year. iTunes provides the perfect platform for Bravo's acclaimed programming and we're confident that they will find the same success as our other offerings."

"We're thrilled to bring great original cable programming from Bravo to the iTunes Music Store," said Eddy Cue, Apple's vice president of iTunes. "We strive to bring the best content to iTunes and we think customers are going to love the addition of 'Project Runway' and 'Inside the Actors Studio.'"

"iTunes gives our passionate 'Project Runway' viewers the first chance to watch premiere episodes on their iPod," said Lauren Zalaznick, President, Bravo. "Marrying the coolest technology to a really cool show lets our loyal viewers watch the best and buzziest Bravo shows in a completely new way."

Pricing & Availability
iTunes 6 for Mac and Windows includes the iTunes Music Store and is available as a free download from www.apple.com/itunes. Purchase and download of songs and videos from the iTunes Music Store requires a valid credit card with a billing address in the country of purchase. Television shows are available in the US only, and video availability varies by country. Television shows are $1.99 (US) per episode, and music videos and short films are $1.99 (US) each.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed off-network dramas, comedy and music specials, movies and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process and making influential and inventive original programming. Its critically acclaimed and award-winning original programming includes "Inside the Actors Studio," "Project Runway," "Celebrity Poker Showdown," and "Blow Out" as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye." The network's latest hits include "Being Bobby Brown" and "Kathy Griffin: My Life on the D-List."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been a NBC Cable Network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.





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· INSIDE THE ACTORS STUDIO (BRAVO)
· PROJECT RUNWAY (LIFETIME)





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